Social Business Strategy                @katherinekucher
Social   Chan!
“A strong wind is blowing, that either inspires you or gives                     you a headache.”                         ...
Value Developing        Market Sensing              Selecting                                  Strategic         & Intelli...
Altijd de juiste                         Online                        Participatie     Samenwerking                      ...
Doelstelling           Business          strategie                  KlantwaardeDomein                   propositie        ...
Financiële KPI’s   Non-financiële KPI’s- EPS              - Loyaliteit- Omzet             -   CSAT                    -   ...
Synchroon   versus   Asynchroon
Communities   versus   e-mail
conversation-centric versus            document-centric
focus   versus   afleiding
open   versus   gesloten
KATHERINE KUCHERENKOBusiness Strateegicons.nl@katherinekucher
Social Business
Social Business
Social Business
Social Business
Social Business
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Social Business

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By Katherine Kucherenko

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Transcript of "Social Business"

  1. 1. Social Business Strategy @katherinekucher
  2. 2. Social Chan!
  3. 3. “A strong wind is blowing, that either inspires you or gives you a headache.” Katherine the Great (1729 - 1796)
  4. 4. Value Developing Market Sensing Selecting Strategic & Intelligence Target Markets Planning Integrating & Resourcing Finance & Selection & Technology ICT Recource Talent Selection & Implementation Allocation Management Development Value Developing Value Delivering CustomerCEO Procurement Operations Value GC Vendor Selection Manufacturing Strategic partnering & Alliances LogisticsCCO Channel design Order fulfillment Channel Relationship Mng Service DeliveryCFOCHRO Value MaintainingCIO Customer Relationship Managing Brand Equity ManagementCSCO Source: George Day (1999), The market-driven organization, understanding, attracting and keeping valuable customers.
  5. 5. Altijd de juiste Online Participatie Samenwerking monitoring in communities oplossing voor het met leveranciers van tool en fora klantenvraagstuk ERP en CRM systemen Reputatie op Online het gebied van Het netwerk van decollaboratie klantcontacten en medewerkers tool -strategieen Authentieke relaties met de klanten Corporate Twitter account Selectie procedure en talenmanagement Online zichtbaarheid van de medewerkers Customer service LinkedIn Medewerkers met community kennis over en Lean communicatie vaardigheden in Corporate klantcontactstrategieën en blog ‘No specifieke systemen Externe nonsense’ Online blogs cultuur opleidingspro Brandbuilding gramma’s Source: R. Moenaert & H. Robben (2011), Marketing Strategy & Organization
  6. 6. Doelstelling Business strategie KlantwaardeDomein propositie Source: Christopher J. Voisey (2011), Leadership & Strategy.
  7. 7. Financiële KPI’s Non-financiële KPI’s- EPS - Loyaliteit- Omzet - CSAT - NPS- Omzetgroei - CES - PAR - Product kwaliteit - Medewerkers tevredenheid
  8. 8. Synchroon versus Asynchroon
  9. 9. Communities versus e-mail
  10. 10. conversation-centric versus document-centric
  11. 11. focus versus afleiding
  12. 12. open versus gesloten
  13. 13. KATHERINE KUCHERENKOBusiness Strateegicons.nl@katherinekucher

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