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Business is social

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  • 1. Social Business Strategy @katherinekucher
  • 2. Social Chan!
  • 3. “A strong wind is blowing, that either inspires you or gives you a headache.” Katherine the Great (1729 - 1796)
  • 4. Value Developing Market Sensing Selecting Strategic & Intelligence Target Markets Planning Integrating & Resourcing Finance & Selection & Technology ICT Recource Talent Selection & Implementation Allocation Management Development Value Developing Value Delivering CustomerCEO Procurement Operations Value GC Vendor Selection Manufacturing Strategic partnering & Alliances LogisticsCCO Channel design Order fulfillment Channel Relationship Mng Service DeliveryCFOCHRO Value MaintainingCIO Customer Relationship Managing Brand Equity ManagementCSCO Source: George Day (1999), The market-driven organization, understanding, attracting and keeping valuable customers.
  • 5. Altijd de juiste Online Participatie Samenwerking monitoring in communities oplossing voor het met leveranciers van tool en fora klantenvraagstuk ERP en CRM systemen Reputatie op Online het gebied van Het netwerk van decollaboratie klantcontacten en medewerkers tool -strategieen Authentieke relaties met de klanten Corporate Twitter account Selectie procedure en talenmanagement Online zichtbaarheid van de medewerkers Customer service LinkedIn Medewerkers met community kennis over en Lean communicatie vaardigheden in Corporate klantcontactstrategieën en blog ‘No specifieke systemen Externe nonsense’ Online blogs cultuur opleidingspro Brandbuilding gramma’s Source: R. Moenaert & H. Robben (2011), Marketing Strategy & Organization
  • 6. Doelstelling Business strategie KlantwaardeDomein propositie Source: Christopher J. Voisey (2011), Leadership & Strategy.
  • 7. Financiële KPI’s Non-financiële KPI’s- EPS - Loyaliteit- Omzet - CSAT - NPS- Omzetgroei - CES - PAR - Product kwaliteit - Medewerkers tevredenheid
  • 8. Synchroon versus Asynchroon
  • 9. Communities versus e-mail
  • 10. conversation-centric versus document-centric
  • 11. focus versus afleiding
  • 12. open versus gesloten
  • 13. KATHERINE KUCHERENKOBusiness Strateegicons.nl@katherinekucher

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