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YouTube - presentatie social media monitor
 

YouTube - presentatie social media monitor

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Presentatie van Mascha Driessen van YouTube tijdens de presentatie van de Social Media Monitor 3.

Presentatie van Mascha Driessen van YouTube tijdens de presentatie van de Social Media Monitor 3.

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    YouTube - presentatie social media monitor YouTube - presentatie social media monitor Presentation Transcript

    • Social Media Monitor Mascha Driessen Head of YouTube Benelux, Google
    • More than 10% of YouTube views come from videos people have embedded on social sites (Source: google internal)
    • Over 46 years a day is spent watching YouTube videos on Facebook (Source: google internal)
    • More than 75% of all Hyves users also visit YouTube in a month. (Source: Comscore, June 2010)
    • An AutoShared Tweet results in 6 new YouTube  sessions (Source: google internal)
    • Nearly a quarter of viewers watch YouTube videos outside the site (Source: google internal)
    • Nearly all Brand Channels are linked to Twitter or Facebook
    • More than 50% of videos on YouTube have been rated or commented on
    • 55.000 Tweets during U2 live streaming 1 0
    • 670.000 Members for ‘HowTo’ videos
    • Full integration with Facebook Connect
    • World’s largest user-generated feature film 1 3
    • 180+ video responses to questions from Twitter, Facebook, YouTube etc. in close to real- time
    • The most viewed online ad in history: receiving more than 54,000 comments and tweets to date, as well as more than 60 million views
    • BUILD AN AUDIENCE EARNED   BOUGHT   OWNED  
    • BUILD AN AUDIENCE CHANNEL VIEWS MOBILE VIEWS ADVERTISING COPIES YOUTUBE SEARCH ORIGINAL RELATED VIDEOS PLACEMENT, EMBEDDING ADVERTISING, CHANNEL LINKS LINKS FEATURED IMITATIONS VIDEO GOOGLE SEARCH LINKS REPOSTING
    • Tips for your channel => share content that is useful to your audience => give your channel love and attention
    • Data Beats Opinion
    • Make it easy to share 2 0
    • Curate site and audience ⇒  it’s easy to build a channel
    • Engage, Debate, Attend 2 2
    • TELL STORIES THINK BIG!
    • …WHATS NEXT? 2 4