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Social Media Monitor 4 | Presentatie van de resultaten
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Social Media Monitor 4 | Presentatie van de resultaten

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Transcript

  • 1. RESULTATEN #SMM4STEVEN JONGENEEL – SOCIAL EMBASSY
  • 2. 3 x sfeerbeeld• VO: social media monitor draait om de relatie tussen merken en mensen
  • 3. METHODIEK• TOP 100 NIELSEN• 5 CONSTRUCTEN - 6 NETWERKEN• SURVEY• INDUSTRY EXPERTS• MOMENTOPNAME
  • 4. MERKEN ADOPTEREN SOCIAL MEDIA MASSAAL
  • 5. Grafiek ontwikkeling engagement ENGAGEMENT?
  • 6. FANBASESGrafiek ontwikkeling engagement AANTAL FANS FACEBOOK
  • 7. • 88% HEEFT EEN PLAN GEMAAKT
  • 8. 48% VAN DE MERKEN HEEFT EEN SOCIAL MEDIA MANAGER N=41
  • 9. 16% VAN DE MERKEN HEEFT EEN SOCIAL MEDIA BUDGET VAN MEER DAN € 100.000,- N=41
  • 10. RANGLIJSTEN
  • 11. AANWEZIGHEID WORDT NIET BELOOND
  • 12. TOP 10 OVERALL
  • 13. #SMM5