Inbound Marketing Summit New York 2013 Recap (IMS13)

  • 3,761 views
Uploaded on

Inbound Marketing Summit New York 2013 (#IMS13) was a two-day event focused on content marketing, social CRM, social video, and other hot topics in inbound marketing. This is a presentation of the key …

Inbound Marketing Summit New York 2013 (#IMS13) was a two-day event focused on content marketing, social CRM, social video, and other hot topics in inbound marketing. This is a presentation of the key quotes and takeaways from one of the top social media events in the world.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
3,761
On Slideshare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
41
Comments
2
Likes
12

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. INBOUNDMARKETING SUMMITNEW YORK CITY 2013RECAP socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • 2. Credit: Jasmine WingfieldINBOUND MARKETING SUMMIT 2013TOOK PLACE IN NYC ON APRIL 4-5.
  • 3. Content managers, digital strategists, bloggers,and all kinds of social media devotees gathered toLISTEN, LEARN, AND CONNECT.
  • 4. Over 40 speakers got realabout topics likeSOCIAL STRATEGY,CONTENT MARKETING,SOCIAL CRM, ANDMOBILE. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • 5. @SocialEddyCONTENT
  • 6. Jim Howard, CEO of CrownPeak, remarked that“CONTENT MARKETING MAY BE THE MOSTIMPORTANT THING YOU DO THIS YEAR.”
  • 7. @SocialEddyWHOA!
  • 8. Trip Kucera from Aberdeen Group said goodcontent marketing is about sharing…
  • 9. “…the right content at the right time throughthe right channel to the right person.”
  • 10. BUT WHAT CONTENT IS THERIGHT TYPE OF CONTENT? Credit: Steffanie Christofore
  • 11. Julie Roehm, Chief Storyteller,Senior Vice President Marketing,SAP, said thatthe best content tellsa story. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • 12. She noted that people have been telling storiesto communicate since the dawn of time… Credit: Patrick Gruban
  • 13. Credit: puuikibeachand that “now, more than ever, it’simportant we break through the clutter.”
  • 14. Great!But whatTYPESof contentwork best? socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • 15. Speakers in the State of Inbound Marketing panelrevealed their “desert island content” i.e. favoritecontent to be: Credit: Patrick Gruban
  • 16. ”interactive content“Sam Mallikarjunan, Head of eCommerce Marketing at HubSpot Credit: Patrick Gruban Credit: VFS Digital Design
  • 17. ”events“Jennifer Wong, Marketing at HasOffers Credit: Patrick Gruban
  • 18. ”video“ Credit: Patrick GrubanSteve Rotter, VP of Digital Marketing Solutions and Thomas Koletas,SVP of Madison Logic
  • 19. In fact,VIDEOwas one of the hottesttopics at IMS. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • 20. “If you want to engage your audience, you wantto get on video.”Rob Ciampa, VP of Sales & Marketing at Pixability
  • 21. There was plenty of talk on theimportance of building relationships…
  • 22. Michelle Andres, Vice President of Digital Mediafor the Baltimore Ravens,encouraged brands to be genuine:
  • 23. “It’s not always going to be rainbows andgumdrops…Be willing to embrace what customerssay about you, good or bad.”
  • 24. Rick Bakas, wine expert and founder ofBakas Media, pointed out thatrelationship-building takes time…
  • 25. @SocialEddy…just as it takes threeyears to ready grapesfor harvest.
  • 26. Jason Thibeault, Sr. Director of MarketingStrategy at Limelight, used an awesomeShakespeare analogy to stress the importance of:
  • 27. Connectedness,AUTHENTICITY, andConsistency. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • 28. @SocialEddyThere was plenty of greatdiscussion on the importance ofMEASURINGINFLUENCECredit: William Warby
  • 29. Jennifer Betka, SVP of Marketing atWikia, said to “focus on relevant fans, not numbers.” Credit: Montecruz Foto
  • 30. While Andrew Dumont from SEOmoz said“The big challenge is analyzing data andunderstanding it quickly to drive campaigns.” Credit: GrapeCity Inc.
  • 31. Several speakersemphasized the need toBE YOUR OWNPUBLISHER! socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • 32. Larry Weber, CEO and Chairman of RacepointGroup, said that “All great brands are becomepublishing companies.”
  • 33. While Mike Volpe from HubSpot encouragedbrands to be like Oprah and “think more like amedia company.” Credit: Alan Light
  • 34. Allen Bonde, Chief Strategist at The Pulse Network,reminded everyone of the usefulness of curatingexisting content:“Curation is a wonderful thing…It helps you build an inventory.” Credit: Gwan Kho
  • 35. So, what weretheKEY TAKEAWAYS? socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • 36. 1. VIDEO, VIDEO, VIDEO!!! Credit: Ronaldo Ferreira
  • 37. 2. Be an authentic brand. Credit: Dee Bamford
  • 38. 3. Tell a great story to your audience. Credit: Ronaldo Ferreira
  • 39. 4. Use data to power your campaigns. Credit: Ronaldo Ferreira
  • 40. 5. Think like a publisher. Credit: Alexander Baxevanis
  • 41. That about sums it up!For help with your inbound marketing,visit www.socialeddy.com Credit: Ronaldo Ferreira