Inbound Marketing Summit New York 2013 Recap (IMS13)

4,231
-1

Published on

Inbound Marketing Summit New York 2013 (#IMS13) was a two-day event focused on content marketing, social CRM, social video, and other hot topics in inbound marketing. This is a presentation of the key quotes and takeaways from one of the top social media events in the world.

Published in: Business, Technology
2 Comments
12 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,231
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
43
Comments
2
Likes
12
Embeds 0
No embeds

No notes for slide

Inbound Marketing Summit New York 2013 Recap (IMS13)

  1. INBOUNDMARKETING SUMMITNEW YORK CITY 2013RECAP socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  2. Credit: Jasmine WingfieldINBOUND MARKETING SUMMIT 2013TOOK PLACE IN NYC ON APRIL 4-5.
  3. Content managers, digital strategists, bloggers,and all kinds of social media devotees gathered toLISTEN, LEARN, AND CONNECT.
  4. Over 40 speakers got realabout topics likeSOCIAL STRATEGY,CONTENT MARKETING,SOCIAL CRM, ANDMOBILE. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  5. @SocialEddyCONTENT
  6. Jim Howard, CEO of CrownPeak, remarked that“CONTENT MARKETING MAY BE THE MOSTIMPORTANT THING YOU DO THIS YEAR.”
  7. @SocialEddyWHOA!
  8. Trip Kucera from Aberdeen Group said goodcontent marketing is about sharing…
  9. “…the right content at the right time throughthe right channel to the right person.”
  10. BUT WHAT CONTENT IS THERIGHT TYPE OF CONTENT? Credit: Steffanie Christofore
  11. Julie Roehm, Chief Storyteller,Senior Vice President Marketing,SAP, said thatthe best content tellsa story. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  12. She noted that people have been telling storiesto communicate since the dawn of time… Credit: Patrick Gruban
  13. Credit: puuikibeachand that “now, more than ever, it’simportant we break through the clutter.”
  14. Great!But whatTYPESof contentwork best? socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  15. Speakers in the State of Inbound Marketing panelrevealed their “desert island content” i.e. favoritecontent to be: Credit: Patrick Gruban
  16. ”interactive content“Sam Mallikarjunan, Head of eCommerce Marketing at HubSpot Credit: Patrick Gruban Credit: VFS Digital Design
  17. ”events“Jennifer Wong, Marketing at HasOffers Credit: Patrick Gruban
  18. ”video“ Credit: Patrick GrubanSteve Rotter, VP of Digital Marketing Solutions and Thomas Koletas,SVP of Madison Logic
  19. In fact,VIDEOwas one of the hottesttopics at IMS. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  20. “If you want to engage your audience, you wantto get on video.”Rob Ciampa, VP of Sales & Marketing at Pixability
  21. There was plenty of talk on theimportance of building relationships…
  22. Michelle Andres, Vice President of Digital Mediafor the Baltimore Ravens,encouraged brands to be genuine:
  23. “It’s not always going to be rainbows andgumdrops…Be willing to embrace what customerssay about you, good or bad.”
  24. Rick Bakas, wine expert and founder ofBakas Media, pointed out thatrelationship-building takes time…
  25. @SocialEddy…just as it takes threeyears to ready grapesfor harvest.
  26. Jason Thibeault, Sr. Director of MarketingStrategy at Limelight, used an awesomeShakespeare analogy to stress the importance of:
  27. Connectedness,AUTHENTICITY, andConsistency. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  28. @SocialEddyThere was plenty of greatdiscussion on the importance ofMEASURINGINFLUENCECredit: William Warby
  29. Jennifer Betka, SVP of Marketing atWikia, said to “focus on relevant fans, not numbers.” Credit: Montecruz Foto
  30. While Andrew Dumont from SEOmoz said“The big challenge is analyzing data andunderstanding it quickly to drive campaigns.” Credit: GrapeCity Inc.
  31. Several speakersemphasized the need toBE YOUR OWNPUBLISHER! socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  32. Larry Weber, CEO and Chairman of RacepointGroup, said that “All great brands are becomepublishing companies.”
  33. While Mike Volpe from HubSpot encouragedbrands to be like Oprah and “think more like amedia company.” Credit: Alan Light
  34. Allen Bonde, Chief Strategist at The Pulse Network,reminded everyone of the usefulness of curatingexisting content:“Curation is a wonderful thing…It helps you build an inventory.” Credit: Gwan Kho
  35. So, what weretheKEY TAKEAWAYS? socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  36. 1. VIDEO, VIDEO, VIDEO!!! Credit: Ronaldo Ferreira
  37. 2. Be an authentic brand. Credit: Dee Bamford
  38. 3. Tell a great story to your audience. Credit: Ronaldo Ferreira
  39. 4. Use data to power your campaigns. Credit: Ronaldo Ferreira
  40. 5. Think like a publisher. Credit: Alexander Baxevanis
  41. That about sums it up!For help with your inbound marketing,visit www.socialeddy.com Credit: Ronaldo Ferreira
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×