Inbound Marketing Summit New York 2013 Recap (IMS13)
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Inbound Marketing Summit New York 2013 Recap (IMS13)

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Inbound Marketing Summit New York 2013 (#IMS13) was a two-day event focused on content marketing, social CRM, social video, and other hot topics in inbound marketing. This is a presentation of the key ...

Inbound Marketing Summit New York 2013 (#IMS13) was a two-day event focused on content marketing, social CRM, social video, and other hot topics in inbound marketing. This is a presentation of the key quotes and takeaways from one of the top social media events in the world.

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Inbound Marketing Summit New York 2013 Recap (IMS13) Inbound Marketing Summit New York 2013 Recap (IMS13) Presentation Transcript

  • INBOUNDMARKETING SUMMITNEW YORK CITY 2013RECAP socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • Credit: Jasmine WingfieldINBOUND MARKETING SUMMIT 2013TOOK PLACE IN NYC ON APRIL 4-5.
  • Content managers, digital strategists, bloggers,and all kinds of social media devotees gathered toLISTEN, LEARN, AND CONNECT.
  • Over 40 speakers got realabout topics likeSOCIAL STRATEGY,CONTENT MARKETING,SOCIAL CRM, ANDMOBILE. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • @SocialEddyCONTENT
  • Jim Howard, CEO of CrownPeak, remarked that“CONTENT MARKETING MAY BE THE MOSTIMPORTANT THING YOU DO THIS YEAR.”
  • @SocialEddyWHOA!
  • Trip Kucera from Aberdeen Group said goodcontent marketing is about sharing…
  • “…the right content at the right time throughthe right channel to the right person.”
  • BUT WHAT CONTENT IS THERIGHT TYPE OF CONTENT? Credit: Steffanie Christofore
  • Julie Roehm, Chief Storyteller,Senior Vice President Marketing,SAP, said thatthe best content tellsa story. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • She noted that people have been telling storiesto communicate since the dawn of time… Credit: Patrick Gruban
  • Credit: puuikibeachand that “now, more than ever, it’simportant we break through the clutter.”
  • Great!But whatTYPESof contentwork best? socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • Speakers in the State of Inbound Marketing panelrevealed their “desert island content” i.e. favoritecontent to be: Credit: Patrick Gruban
  • ”interactive content“Sam Mallikarjunan, Head of eCommerce Marketing at HubSpot Credit: Patrick Gruban Credit: VFS Digital Design
  • ”events“Jennifer Wong, Marketing at HasOffers Credit: Patrick Gruban
  • ”video“ Credit: Patrick GrubanSteve Rotter, VP of Digital Marketing Solutions and Thomas Koletas,SVP of Madison Logic
  • In fact,VIDEOwas one of the hottesttopics at IMS. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • “If you want to engage your audience, you wantto get on video.”Rob Ciampa, VP of Sales & Marketing at Pixability
  • There was plenty of talk on theimportance of building relationships…
  • Michelle Andres, Vice President of Digital Mediafor the Baltimore Ravens,encouraged brands to be genuine:
  • “It’s not always going to be rainbows andgumdrops…Be willing to embrace what customerssay about you, good or bad.”
  • Rick Bakas, wine expert and founder ofBakas Media, pointed out thatrelationship-building takes time…
  • @SocialEddy…just as it takes threeyears to ready grapesfor harvest.
  • Jason Thibeault, Sr. Director of MarketingStrategy at Limelight, used an awesomeShakespeare analogy to stress the importance of:
  • Connectedness,AUTHENTICITY, andConsistency. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • @SocialEddyThere was plenty of greatdiscussion on the importance ofMEASURINGINFLUENCECredit: William Warby
  • Jennifer Betka, SVP of Marketing atWikia, said to “focus on relevant fans, not numbers.” Credit: Montecruz Foto
  • While Andrew Dumont from SEOmoz said“The big challenge is analyzing data andunderstanding it quickly to drive campaigns.” Credit: GrapeCity Inc.
  • Several speakersemphasized the need toBE YOUR OWNPUBLISHER! socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • Larry Weber, CEO and Chairman of RacepointGroup, said that “All great brands are becomepublishing companies.”
  • While Mike Volpe from HubSpot encouragedbrands to be like Oprah and “think more like amedia company.” Credit: Alan Light
  • Allen Bonde, Chief Strategist at The Pulse Network,reminded everyone of the usefulness of curatingexisting content:“Curation is a wonderful thing…It helps you build an inventory.” Credit: Gwan Kho
  • So, what weretheKEY TAKEAWAYS? socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
  • 1. VIDEO, VIDEO, VIDEO!!! Credit: Ronaldo Ferreira
  • 2. Be an authentic brand. Credit: Dee Bamford
  • 3. Tell a great story to your audience. Credit: Ronaldo Ferreira
  • 4. Use data to power your campaigns. Credit: Ronaldo Ferreira
  • 5. Think like a publisher. Credit: Alexander Baxevanis
  • That about sums it up!For help with your inbound marketing,visit www.socialeddy.com Credit: Ronaldo Ferreira