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Content Marketing Summit 2013 Recap
 

Content Marketing Summit 2013 Recap

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Content Marketing Summit 2013 was a social media event presented by PR Newswire and Business Development Institute. Business and marketing leaders gathered to discuss audience engagement, relevant ...

Content Marketing Summit 2013 was a social media event presented by PR Newswire and Business Development Institute. Business and marketing leaders gathered to discuss audience engagement, relevant content, and other big topics in content marketing.

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  • @nasirshakouri Content is meant to be consumed, so sharing content without an audience in mind is just sharing 'stuff' i.e. creating more useless noise.
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  • What is content without an audience?
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    Content Marketing Summit 2013 Recap Content Marketing Summit 2013 Recap Presentation Transcript

    • socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyCONTENT MARKETINGSUMMIT 2013RECAP
    • Content Marketing Summit 2013took place in NYC on April 17, 2013.
    • Over 200 social media experts gathered atElebash Recital Hall to talk aboutTHE POWER OF CONTENT.
    • Networking was fueled byTHE POWER OF BAGELS AND MUFFINS!
    • socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyThe biggest topics discussed atCMS13 were:ENGAGEMENTCONTENT PRODUCTIONAUTHENTICITYCONTEXT-DRIVEN CONTENTLISTENING
    • Stacie Bright from Unilever highlighted thedifficulty in capturing audience attention…
    • …and noted that “Content, in order to connect,has to be really POWERFUL.”
    • What makes content POWERFUL?
    • socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyAccording to HubSpot’s SteveHaase,it all comes down topersonalization andcontext.
    • Credit: Steffanie ChristoforeIn a presentation titled How to Personalize YourContent to Deliver Delight, Steve said that“Context should be driving all your content.”
    • So don’t let your audience down.
    • Give them content they want to consume!
    • socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyBut how do you knowwhat content youraudience even wants?
    • Credit: Patrick GrubanNinan Chacko, CEO of PR Newswire, said that“adding the customer’s voice into content startswith LISTENING.”
    • Credit: Patrick GrubanHe also highlighted the need for authenticity:
    • Credit: Patrick GrubanCredit: VFS Digital Design“Marketing isn’t rocketscience. It’s about beingtrue and genuine,” saidNinan.
    • socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyPowerful, personalized contentdriven by listening and authenticityis the way to go. Got it. Great!But how do youdo it?
    • Credit: Patrick GrubanScott Linabarger from Cleveland Clinic encouraged brands tofollow their own path when it comes to content marketing.
    • He added that you can post as many timesa day as you want…
    • …so long as your content is relevant.(This photo? Totally irrelevant.)
    • Eric Webb from McGladrey said that drivingcontent development to the next level takesa better production process.
    • And that anyone can produce better content,no matter the resources.
    • In a final panel discussion, Ninan said that too manybrands get excited to create content, get on the bike,pedal hard, and stop a couple months later.
    • Keep pedaling! Content marketing takes time!
    • That’s all, marketers!Want to share the most relevant content withyour audience? Sign up for a free account atwww.SocialEddy.com.
    • IMAGE CREDITSSlide 2: http://goo.gl/ApVdPSlide 6: http://goo.gl/SWPnrSlide 7: http://goo.gl/dRH9dSlide 8: http://goo.gl/IoSGDSlide 11: http://goo.gl/r8RlfSlide 12: http://goo.gl/oeM2XSlide 14: http://goo.gl/A4DU4Slide 16: http://goo.gl/8W8V1Slide 18: http://goo.gl/UZH9JSlide 20: http://goo.gl/uCuG9Slide 21: http://goo.gl/DKKUsSlide 22: http://goo.gl/IqrgxSlide 24: http://goo.gl/1KOKB