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socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyCONTENT MARKETINGSUMMIT 2013RECAP
Content Marketing Summit 2013took place in NYC on April 17, 2013.
Over 200 social media experts gathered atElebash Recital Hall to talk aboutTHE POWER OF CONTENT.
Networking was fueled byTHE POWER OF BAGELS AND MUFFINS!
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyThe biggest topics discussed atCMS13 were:ENGAGEMENTCON...
Stacie Bright from Unilever highlighted thedifficulty in capturing audience attention…
…and noted that “Content, in order to connect,has to be really POWERFUL.”
What makes content POWERFUL?
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyAccording to HubSpot’s SteveHaase,it all comes down top...
Credit: Steffanie ChristoforeIn a presentation titled How to Personalize YourContent to Deliver Delight, Steve said that“C...
So don’t let your audience down.
Give them content they want to consume!
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyBut how do you knowwhat content youraudience even wants?
Credit: Patrick GrubanNinan Chacko, CEO of PR Newswire, said that“adding the customer’s voice into content startswith LIST...
Credit: Patrick GrubanHe also highlighted the need for authenticity:
Credit: Patrick GrubanCredit: VFS Digital Design“Marketing isn’t rocketscience. It’s about beingtrue and genuine,” saidNin...
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyPowerful, personalized contentdriven by listening and a...
Credit: Patrick GrubanScott Linabarger from Cleveland Clinic encouraged brands tofollow their own path when it comes to co...
He added that you can post as many timesa day as you want…
…so long as your content is relevant.(This photo? Totally irrelevant.)
Eric Webb from McGladrey said that drivingcontent development to the next level takesa better production process.
And that anyone can produce better content,no matter the resources.
In a final panel discussion, Ninan said that too manybrands get excited to create content, get on the bike,pedal hard, and ...
Keep pedaling! Content marketing takes time!
That’s all, marketers!Want to share the most relevant content withyour audience? Sign up for a free account atwww.SocialEd...
IMAGE CREDITSSlide 2: http://goo.gl/ApVdPSlide 6: http://goo.gl/SWPnrSlide 7: http://goo.gl/dRH9dSlide 8: http://goo.gl/Io...
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Content Marketing Summit 2013 Recap

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Content Marketing Summit 2013 was a social media event presented by PR Newswire and Business Development Institute. Business and marketing leaders gathered to discuss audience engagement, relevant content, and other big topics in content marketing.

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Transcript of "Content Marketing Summit 2013 Recap"

  1. 1. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyCONTENT MARKETINGSUMMIT 2013RECAP
  2. 2. Content Marketing Summit 2013took place in NYC on April 17, 2013.
  3. 3. Over 200 social media experts gathered atElebash Recital Hall to talk aboutTHE POWER OF CONTENT.
  4. 4. Networking was fueled byTHE POWER OF BAGELS AND MUFFINS!
  5. 5. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyThe biggest topics discussed atCMS13 were:ENGAGEMENTCONTENT PRODUCTIONAUTHENTICITYCONTEXT-DRIVEN CONTENTLISTENING
  6. 6. Stacie Bright from Unilever highlighted thedifficulty in capturing audience attention…
  7. 7. …and noted that “Content, in order to connect,has to be really POWERFUL.”
  8. 8. What makes content POWERFUL?
  9. 9. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyAccording to HubSpot’s SteveHaase,it all comes down topersonalization andcontext.
  10. 10. Credit: Steffanie ChristoforeIn a presentation titled How to Personalize YourContent to Deliver Delight, Steve said that“Context should be driving all your content.”
  11. 11. So don’t let your audience down.
  12. 12. Give them content they want to consume!
  13. 13. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyBut how do you knowwhat content youraudience even wants?
  14. 14. Credit: Patrick GrubanNinan Chacko, CEO of PR Newswire, said that“adding the customer’s voice into content startswith LISTENING.”
  15. 15. Credit: Patrick GrubanHe also highlighted the need for authenticity:
  16. 16. Credit: Patrick GrubanCredit: VFS Digital Design“Marketing isn’t rocketscience. It’s about beingtrue and genuine,” saidNinan.
  17. 17. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddyPowerful, personalized contentdriven by listening and authenticityis the way to go. Got it. Great!But how do youdo it?
  18. 18. Credit: Patrick GrubanScott Linabarger from Cleveland Clinic encouraged brands tofollow their own path when it comes to content marketing.
  19. 19. He added that you can post as many timesa day as you want…
  20. 20. …so long as your content is relevant.(This photo? Totally irrelevant.)
  21. 21. Eric Webb from McGladrey said that drivingcontent development to the next level takesa better production process.
  22. 22. And that anyone can produce better content,no matter the resources.
  23. 23. In a final panel discussion, Ninan said that too manybrands get excited to create content, get on the bike,pedal hard, and stop a couple months later.
  24. 24. Keep pedaling! Content marketing takes time!
  25. 25. That’s all, marketers!Want to share the most relevant content withyour audience? Sign up for a free account atwww.SocialEddy.com.
  26. 26. IMAGE CREDITSSlide 2: http://goo.gl/ApVdPSlide 6: http://goo.gl/SWPnrSlide 7: http://goo.gl/dRH9dSlide 8: http://goo.gl/IoSGDSlide 11: http://goo.gl/r8RlfSlide 12: http://goo.gl/oeM2XSlide 14: http://goo.gl/A4DU4Slide 16: http://goo.gl/8W8V1Slide 18: http://goo.gl/UZH9JSlide 20: http://goo.gl/uCuG9Slide 21: http://goo.gl/DKKUsSlide 22: http://goo.gl/IqrgxSlide 24: http://goo.gl/1KOKB
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