Klck bloggers network v3
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Klck bloggers network v3



In this presentation you will learn how to drive more traffic to your blog

In this presentation you will learn how to drive more traffic to your blog



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    Klck bloggers network v3 Klck bloggers network v3 Presentation Transcript

    • KLCK Bloggers Network October 11 2010Pembroke Hotel, Kilkenny
    • How to Grow Traffic to Your Blog
    • Why Blog?
      Starting a blog shows commitment and passion
      Establishes you as someone who has something to say, teach, and learn.
    • Characteristics of a Great Blogger
      Helps others
      Adds value
      Writes regularly compelling content
      Engages audience
    • Have you chosen your niche?
      Is it your passion?
      Is it clear what your blog is about?
      Stay focussed
    • Determine Your Audience
      Craft your posts based on your target audience’s needs
      This will help you stay focussed
      What valuable content can you provide them with?
    • Create Compelling Content
      Guest Posts
      Ask open-ended questions that invite comment
      Google loves updated content
      Good graphics - screen captures, video
      Post frequently but remember quality wins over quantity
    • Start with a Great Headline
      “On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money.” - David Ogilvy, founder of the Ogilvy & Mather advertising agency
      Google: “Recent research suggests that users decide to stay or leave your site in 8 seconds or less — in that short amount of time, headlines are the one piece of copy that users will actually read.”
      Source: Denise Fay: How to Write Killer Headlines – denisefay.com
    • Top Tips for Headlines
      Short and simple
      Draw in the reader with your headline
      Ask a question
      10 ways, or 7 easy steps headline
      How to headline
    • Ask Yourself
      Does your headline touch a nerve?
      Does it make a unique claim or statement?
      Does it provoke curiosity?
      Is it credible?
      Is it specific?
      Does it have a news element?
      Does it offer a compelling benefit for reading?
      Source: Clayton Makepeace teleconference, 12/20/06. (Courtesy of The Blog Squad)
    • A Note on SEO
      Use your SEO terms in your first line, and throughout blog post.
      Rule of thumb – use 2-4% (i.e. 2-4 times per 100 words)
      Anything more is called keyword-stuffing, and is frowned on by you know who!
      Use your SEO terms subtly when you post messages in other blogs.
      Respond or guest post often.
    • Links Are Web Currency
      Google considers each link to your site a vote for the site
      Where those links come from is important.
      The more reputable links are better votes
    • Creating Links
      Comment and post your url on other relevant blog posts
      Guest post on other peoples blogs or sites.
      Add a hyper-link to your bio to help increase links.
    • Build Traffic with Comments
      Adding value – if you can’t add any value to the post don’t post links
      Push the conversation
      Ask questions
      As I leave comments on other peoples' blogs I am building relationships and getting to know other people
      Try to post comments on blogs that have influence
    • My Top Tip
      Email directly
      comment on
      the blog of
      those that leave
      comments for you
    • Host a Webinar
      Demonstrate an aspect of your expertise.
      Remind your audience they can continue getting the same great content by subscribing to and reading your blog.
    • Run a Contest
      Social Media Examiner offers this excellent idea.
      Run a contest based on the content of the blog.
      Have an “answer hunt” where the answers to win the prize(s) are found within the blog posts.
      That will get people reading the quality, content-rich posts while attempting to win a prize.
      Then use Twitter to post questions and the winner(s).
    • Guest Blog Posts
      Inviting other bloggers to guest post on your blog
      Offering to guest post on complementary blogs.
      Both ways can generate visibility for your blog.
      Creates connections with colleagues
      Value to bloggers and readers
    • Tips for Building your Community
      Sharing knowledge
      Spend time educating, entertaining, engaging your audience
      It’s not about broadcasting yourself, it's about conversation.
      Develop a strategy to have them WANT to become part of the community
    • Promote Your Blog
      Submit your blog to blog directories
      Write and post a media release
      Send an email announcement to your mailing lists
      Create a video to promote Your blog
      Release videos through YouTube
      Publish a blog post from your own website with the video on it
      Google loves combination of video AND WordPress
    • Share the Love
      Make it easy for readers to share your posts
      Share the love – return the favour
    • Stumble Upon
      Easy to register and post your blog
      If the page has already been submitted by another user, the "I like it" or "thumbs up" icon will appear
      If the page has not been submitted you will be asked to complete a brief review of the post
      Include information in your review that will help others determine the content of the post
      Add Stumble Upon buttons to your posts.
      Encourage those who read to Stumble your content
    • Promoting your Blog on Twitter
      Write a strong bio
      Add a link to your blog
      Promote your posts to Twitter
      Don’t be a spammer!
      Engage with your Twitter community
      Use a Twitter management tool such as HootSuite, Tweetdeck to monitor conversations by setting up searches for particular keywords.
    • Where are the conversations around your area of interest happening?
    • Maximising LinkedIN
      Create a group
      Join existing groups
      Provide helpful answers to questions
      Also Yahoo Answers
    • LinkedIN Answers
      Sign into your LinkedIn account.
      Use search bar, select Answers from the dropdown and enter your keyword.
      Why not try answering some?
      Use the Advanced Search option to find keywords specifically in questions only, and check the option to look for only open questions.
    • 3 Keys to Success
      Keep Blogging
      Keep Promoting
      Keep Engaging