Powering The Social Economy
Rob Bailey
CEO
@RMB
Tuesday, September 24, 13
“Social applications
are mostly toys for
brands.
Where is the ROI?”
Tuesday, September 24, 13
1+ Billion Active Users
$100 Billion Valuation
Tuesday, September 24, 13
The Long Tail: Ravelry.com
Tuesday, September 24, 13
Data being shared is exploding
9x growth in shared content in 5 years
2005 2007 2009 2011 2013E 2015E
2
4
6
8
DataShared(Z...
Creating a world of data outside your enterprise
Tuesday, September 24, 13
First Phase - Figure out what is happening
Track brand keywords
Engage and build advocacy
Report on social metrics
Tuesday...
$1.3
Potential economic
gain for top 20% of
industries
Source: McKinsey, http://www.mckinsey.com/insights/high_tech_teleco...
Social has potential across the business
R&D
Product Development
Operations
Supply /Demand Forecast
Marketing
Market Resea...
Capturing value requires a deeper dive into the data.
Social Data + Big Data
Tuesday, September 24, 13
Social data is rich
and complex
User
Content
Location
Reply
Device
Application
Links
Mentions
Date/Time/Timezone
Anatomy o...
Fueling an analytics revolution
From transactions inside to interactions outside
customers
purchases
interests
opinions
en...
Social data is transforming business
Early Social Social Today
Social Monitoring
Command Centers
Marketing Teams
Activity ...
Social Economy value chain Is emerging
publishers
BI/analytics appssocial apps DIY enterprise apps
customer service news m...
We power social economy apps
www.powered.datasift.com
Demand Generation Business Intelligence
Data Visualization
Advertise...
Analyze social campaigns
• Viral Dove campaign became most
watched ad ever
• Know reach, engagement, working
strategies
US...
SecondSync dials in advertising
• Analyzed social activity during
BBC’s Africa
• Revealed high interest in
giraffes fighting...
Bloomberg trades on social velocity
Tuesday, September 24, 13
Social Demand PlanningPlayer popularity drives demand planning
Tuesday, September 24, 13
Proactive customer care
• Uses Conversocial for
customer service + support
• Uses proactive search to
suggest sales / prov...
The Social economy is just getting started
Tuesday, September 24, 13
Social Data Is Competitive Advantage
Massive Market Opportunity
Delivering ROI In Every Department
Transforming Businesses...
Powering the social economy
Thank You!
Rob Bailey
@RMB
Tuesday, September 24, 13
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Social Data Week NY & SF: Welcome To The Social Economy - Rob Bailey, CEO, DataSift

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Social data is energy that now powers the economy, changing the way people and companies make decisions and communicate. While more than 70% of companies use social technologies, less than 5% are turning social and big data into business impact. In Rob Bailey's sessions at Social Data Week San Francisco and New York, he will profile the dramatic impact of social on business transformation and share case studies from industry leaders who are building next generation social powered solutions to capture new customers and market share.

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Social Data Week NY & SF: Welcome To The Social Economy - Rob Bailey, CEO, DataSift

  1. 1. Powering The Social Economy Rob Bailey CEO @RMB Tuesday, September 24, 13
  2. 2. “Social applications are mostly toys for brands. Where is the ROI?” Tuesday, September 24, 13
  3. 3. 1+ Billion Active Users $100 Billion Valuation Tuesday, September 24, 13
  4. 4. The Long Tail: Ravelry.com Tuesday, September 24, 13
  5. 5. Data being shared is exploding 9x growth in shared content in 5 years 2005 2007 2009 2011 2013E 2015E 2 4 6 8 DataShared(Zetabytes) 3.2B Facebook Likes 500M Tweets 100M Instagram Photos 250M Tumblr Posts 200M Bitly Clicks 70M+ Blogs, Forums Source: Mary Meeker, KPCB, 2013 Tuesday, September 24, 13
  6. 6. Creating a world of data outside your enterprise Tuesday, September 24, 13
  7. 7. First Phase - Figure out what is happening Track brand keywords Engage and build advocacy Report on social metrics Tuesday, September 24, 13
  8. 8. $1.3 Potential economic gain for top 20% of industries Source: McKinsey, http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy Companies report substantial benefits today from social Companies struggle to extract value Trillion 3% Tuesday, September 24, 13
  9. 9. Social has potential across the business R&D Product Development Operations Supply /Demand Forecast Marketing Market Research Marketing Communications Service & Support Customer Care Sales & Marketing Demand Generation Sales Social Commerce Human Resources Recruiting Talent Source: McKinsey, http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy Tuesday, September 24, 13
  10. 10. Capturing value requires a deeper dive into the data. Social Data + Big Data Tuesday, September 24, 13
  11. 11. Social data is rich and complex User Content Location Reply Device Application Links Mentions Date/Time/Timezone Anatomy of a Tweet : Tuesday, September 24, 13
  12. 12. Fueling an analytics revolution From transactions inside to interactions outside customers purchases interests opinions engagement Tuesday, September 24, 13
  13. 13. Social data is transforming business Early Social Social Today Social Monitoring Command Centers Marketing Teams Activity Spikes Social Data Business Decisions Whole Company Every Team Influencers & Audiences Social + Business Data isolated connected Tuesday, September 24, 13
  14. 14. Social Economy value chain Is emerging publishers BI/analytics appssocial apps DIY enterprise apps customer service news monitoring email marketing influencer modeling market research demand planning social data platform layer Tuesday, September 24, 13
  15. 15. We power social economy apps www.powered.datasift.com Demand Generation Business Intelligence Data Visualization Advertisement Analytics Broadcast Media Data Science, Analytics Data Visualization Social Media Marketing Analytics Data Visualization Social Media Analytics Marketing Customer Service Analytics, Business Intelligence Data Visualization Analytics Analytics, Lead Generation Social Media Tuesday, September 24, 13
  16. 16. Analyze social campaigns • Viral Dove campaign became most watched ad ever • Know reach, engagement, working strategies USA Facebook Mobile 37% of Traffic! USA Facebook Web! USA Direct Traffic! USA Upworthy.com ! USA Twitter! UK BR! CA! GR! NL! Tuesday, September 24, 13
  17. 17. SecondSync dials in advertising • Analyzed social activity during BBC’s Africa • Revealed high interest in giraffes fighting • Refocused advertising around giraffe footage to drive audience Tuesday, September 24, 13
  18. 18. Bloomberg trades on social velocity Tuesday, September 24, 13
  19. 19. Social Demand PlanningPlayer popularity drives demand planning Tuesday, September 24, 13
  20. 20. Proactive customer care • Uses Conversocial for customer service + support • Uses proactive search to suggest sales / provide style advice • Turning service into proactive customer care Tuesday, September 24, 13
  21. 21. The Social economy is just getting started Tuesday, September 24, 13
  22. 22. Social Data Is Competitive Advantage Massive Market Opportunity Delivering ROI In Every Department Transforming Businesses Tuesday, September 24, 13
  23. 23. Powering the social economy Thank You! Rob Bailey @RMB Tuesday, September 24, 13

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