Speak Geek Liana “Li” Evans, Director of Social Media Serengeti Communications SES New York – March 2010
Yes… Girls Can Be Geeks Too
My First Love….
Who Are We Talking About? <ul><li>IT Department </li></ul><ul><ul><li>LAN/WAN  </li></ul></ul><ul><ul><li>System Admins </...
Social Media & The IT Department <ul><li>Bring Your IT Department in EARLY </li></ul><ul><li>This “guys” are likely early ...
Make Them Your Friends
Early Adopters <ul><li>Most likely your IT department has known about the social media tactics you choose to implement a l...
Social Media Platforms <ul><li>Can it integrate with your existing site/systems </li></ul><ul><ul><li>Databases, coding, C...
Getting Access! <ul><li>Work with your IT department to get access to social media sites you are going to use </li></ul><u...
Big Sites & Social Media <ul><li>Can you make roll out easy? </li></ul><ul><ul><li>Templates </li></ul></ul><ul><ul><li>Au...
Can Your Site Handle It? <ul><li>Going Viral </li></ul><ul><ul><li>Will your site handle the traffic </li></ul></ul><ul><u...
Make Friends….Because….
Contact Director of Social Media Serengeticommunications.com [email_address]   SocialConversations.com TakeitInHouse.com
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Talking to Your IT Department About Social Media Marketing - Speaking Their Language

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This presentation was given during the "Speak Geek" session at Search Engine Strategies in New York in March 2010. The presentation addresses the factors social media marketers need to take into account when launching their strategies and dealing with their IT departments.

Check out http://www.socialconversations.com for more!

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Talking to Your IT Department About Social Media Marketing - Speaking Their Language

  1. 1. Speak Geek Liana “Li” Evans, Director of Social Media Serengeti Communications SES New York – March 2010
  2. 2. Yes… Girls Can Be Geeks Too
  3. 3. My First Love….
  4. 4. Who Are We Talking About? <ul><li>IT Department </li></ul><ul><ul><li>LAN/WAN </li></ul></ul><ul><ul><li>System Admins </li></ul></ul><ul><ul><li>Network Security </li></ul></ul><ul><li>Programming </li></ul><ul><ul><li>Database Programmers </li></ul></ul><ul><ul><li>Web Programmers </li></ul></ul><ul><ul><li>Application Developers </li></ul></ul>
  5. 5. Social Media & The IT Department <ul><li>Bring Your IT Department in EARLY </li></ul><ul><li>This “guys” are likely early adopters </li></ul><ul><li>They understand what will & won’t work in your plan </li></ul>
  6. 6. Make Them Your Friends
  7. 7. Early Adopters <ul><li>Most likely your IT department has known about the social media tactics you choose to implement a lot longer than you </li></ul><ul><ul><li>They know the ins and outs </li></ul></ul><ul><ul><li>They’ll understand potential pitfalls </li></ul></ul><ul><ul><li>They will quickly know if what you are wanting to do is possible </li></ul></ul>
  8. 8. Social Media Platforms <ul><li>Can it integrate with your existing site/systems </li></ul><ul><ul><li>Databases, coding, CRM, analytics, etc. </li></ul></ul><ul><li>What resources will it take to install </li></ul><ul><ul><li>Time & staff </li></ul></ul><ul><li>Do you need special equipment? </li></ul><ul><ul><li>More servers, faster connections, etc </li></ul></ul>
  9. 9. Getting Access! <ul><li>Work with your IT department to get access to social media sites you are going to use </li></ul><ul><li>Create Usage Policies </li></ul><ul><li>They Monitor Usage </li></ul>
  10. 10. Big Sites & Social Media <ul><li>Can you make roll out easy? </li></ul><ul><ul><li>Templates </li></ul></ul><ul><ul><li>Automation </li></ul></ul><ul><li>Will the way your site is designed/coded prohibit content from easily being shared? </li></ul><ul><ul><li>Frames, where data is pulled from, personalization </li></ul></ul>
  11. 11. Can Your Site Handle It? <ul><li>Going Viral </li></ul><ul><ul><li>Will your site handle the traffic </li></ul></ul><ul><ul><li>What happens if your site goes down </li></ul></ul><ul><li>Getting Dugg </li></ul><ul><ul><li>Tons of traffic really fast can bring down servers </li></ul></ul><ul><ul><li>Will you sacrifice paying customers for “junk” traffic? </li></ul></ul>
  12. 12. Make Friends….Because….
  13. 13. Contact Director of Social Media Serengeticommunications.com [email_address] SocialConversations.com TakeitInHouse.com

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