• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media & Search Marketing Presentation, What's The Link? Social Media Plus
 

Social Media & Search Marketing Presentation, What's The Link? Social Media Plus

on

  • 2,222 views

Wondering what the link is between Social Media Marketing & Search Marketing? Well at the core, it's about being found. This Social Media Plus presentation gave attendees information about how ...

Wondering what the link is between Social Media Marketing & Search Marketing? Well at the core, it's about being found. This Social Media Plus presentation gave attendees information about how social media marketing and search are related and tips on how to capitalize on it.

http://www.socialconversations.com

Statistics

Views

Total Views
2,222
Views on SlideShare
2,099
Embed Views
123

Actions

Likes
5
Downloads
0
Comments
1

5 Embeds 123

http://www.socialconversations.com 78
http://www.slideshare.net 39
http://www.serengeticom.com 4
http://facebook.slideshare.com 1
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media & Search Marketing Presentation, What's The Link? Social Media Plus Social Media & Search Marketing Presentation, What's The Link? Social Media Plus Presentation Transcript

    • Social Media and Search What’s The Link?
      Understanding It’s About Being Found!
      Liana “Li” Evans, Director of Social Media - @storyspinner
    • In The Beginning….
    • Advertising & Marketing
    • Use to Push Messages
    • No Engagement
    • Then There Was Search (The Old Way – 10 Blue Links)
      *courtesy Mike Grehan – SearchEngineWatch.com
    • Again… No Reason for Engagement
    • But Now.. There’s Search & Social
    • Which Equals = The Great Beyond
    • Cuz… Customers Talk Back
      And Not Only do Audience Members Listen, Search Engines Do Too
    • What’s the Impact? Why Does This Matter?
    • Google Said This… Nearly Two Years Ago
    • Look At Search Now
    • Search & Social
    • Search, Social & Maps
    • Image Search & Social
    • But What About Video…
    • Searches – Not Just On A Search Engine Anymore!
    • In August 200910 billion videos viewed
    • In December 200933 Billion Videos Viewed
    • But It’s Not Always About Viral
    • Social Media
      The Thing of it Is…. It’s No Longer About You
      It’s About Them, How They Find You & If They Find You Valuable
    • It’s About Fulfilling a Need – Their Need
    • Apparently Serena’s & Venus’ Wardrobes are a Need..?
    • So Really, How Does This Apply To Me?
    • I Need Some Karaoke!
    • Local & Social Can Be Powerful
    • And……….It’s About Being Found – Beyond a Web Browser
    • There’s Even Karaoke Apps!
    • Apps Are Social & You Still Need to Be Found
    • And Don’t Forget to Measure
      Don’t Just Count
      Tweets, Followers
      Fans & Friends
      Interaction & Engagement
      How Much Are the Sharing
      How Often to the Recommend
      Traffic & Buzz
      Conversations Going On
      Traffic Diversification (Search/Direct/Referrals)
    • How Do I Do That?
      Great… That’s All Fine & Dandy But….
    • But Still… SEO is Fundamental
      It’s Just Not Unique Anymore! (Seriously It’s Not!)
      Always:
      Optimize Your Titles
      Optimize Your Content
      Use Tagging
      Categorize Your Content
      Optimize Your Digital Assets
      Videos, Photos, Audio
    • Be Wary of Guarantees!
      They Promise You a Top 10 Ranking…. Just Walk Away
      • Think About It:
      • Google Accounts – they know how you search
      • Local - They know your IP
      • Using a Google Toolbar? They know your history
      • Using Chrome? Google knows all! 
      • No One Can Guarantee a Top 10 ranking
    • Understanding Your Audience is Key!
      How Do They Search?
      Using Search Engines?
      Using Social Media?
      Searching Videos? How About Photos?
      Maybe a Smart Phone (Blackberry, iPhone)?
      What Lingo Do They Use?
      How Do They Prefer Their Content Served?
      Video, Text, Audio, Photo, Maps, Directions, etc.?
    • Is Your Audience Global, National or Local?
      Makes a Huge Difference
      Local audiences like immediate reaction
      I’m looking for a contractor to fix my broken window
      National audiences aren’t fixing for an immediate need
      I like Hershey Chocolate Bars, but wait I can see what specials are on at the store when I go this week
      Global not nearly as immediate
      I like the BCBG Max Azira clothing line that was shown in France, but I’ll wait till its on sale here!
    • Search, Social, Mobile It’s About Being Found
      • iPhone Apps
      You Need to be Optimized in OpenTable to Fill the Table
      • Google, Bing, Yahoo
      Your Title Tags Should Reflect What You Sell not just “Home”
      Your Profiles Should Indicate What You Talk About
      “We’re a candy company crazy about 80’s retro candy like Pez!”
    • Can People Find You…..
      Or Do They Need A ….
    • Start With the Basics
      Keyword Research
      How do people search for your products/services
      How do they search for YOU
      Are they searching more for YOU or and “idea” of what you sell?
      Search in Search Engines is Different than Search in Social Media
      Site Optimization
      Get Rid of Site Inhibitors – Flash, Frames, etc.
      Snappy Titles Tags
      Valuable Content
      Links
    • More of the Basics
      Digital Assets
      Videos
      Titles, descriptions, tags, categories
      Photos
      Titles, descriptions, tags, groups, geo-location
      Audio
      Titles, descriptions, tags, transcripts
      Social Media
      Names, Locations
      Interests , Hobbies & Industries
      Photos, Videos, Content (tagging)
    • Last – But Not By Mean Least
      • Value
      • Your Audience Deems What Is Valuable, Not You
      • Content
      • Make it Portable! Easy to Share, Makes it Easy to Find!
      Don’t Be Stingy
      Link to others, say thank you & spread the love!
      Remember It Isn’t All About You
      Other people make it easy to find you as much as a search engine does!
    • Want To Learn More?
      Come To Our Booth! 
      Current White Paper:
      Measuring Social Media - Social Media Impact: Unicorn or Elephant
      Pending Book:
      Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media – June 24th, 2010 (Que Press)
    • Contact
      Serengeti Communications:
      www.serengeticommunications.com
      www.socialconversations.com
      www.socialsnap.com
      @serengeticom
      Phone: 703-556-3390
      Liana “Li” Evans – Director of Social Media
      levans@serengeticom.com
      @storyspinner
      Text: LIANA to 70259 (add your email after “LIANA”)