Images & Search EnginesSearch Engine Strategies, San Jose 2009Liana “Li” Evans,Director of Social Media

Why Care About ImagesUniversal Search has changed the entire thinking on optimizing for imagesIts still the fastest growing vertical searchContinually sees growth in number of searches done a year.Searchers & Shoppers are visualthey want to “see it” before they “buy it”Print it out and take it to the store with themIn Social Media People Love ImagesPhoto Sharing SitesTagging Photos

Universal Search has changed the entire thinking on optimizing for images

Its still the fastest growing vertical search

Continually sees growth in number of searches done a year.

Searchers & Shoppers are visual

they want to “see it” before they “buy it”

Print it out and take it to the store with them

In Social Media People Love Images

Photo Sharing Sites

Tagging Photos

Why Care About ImagesSearch engines incorporate images into contextual searchesIts another avenue of “search marketing” without having to “pay for the click”Monitoring your Reputation online is just as important with images as it is with contextual searchSocial Media – sites like Flickr & YouTube, now becoming major sources of traffic & appear in search results

Search engines incorporate images into contextual searches

Its another avenue of “search marketing” without having to “pay for the click”

Monitoring your Reputation online is just as important with images as it is with contextual search

Social Media – sites like Flickr & YouTube, now becoming major sources of traffic & appear in search results

OpportunitiesThe Power of Photo Sharing Hot ProductsBrandingReputation Management

The Power of Photo Sharing

Legos

Image Search Retail OpportunitiesNot One Retailer Present

Lego Photo Groups

Legos In Real Life Group

How People Share Photos

Sharing Photos in Different FormsSlide Shows Are Shared!

For Any Brand, Branding is Essential

Jeep & Photo Sharing

What You Shouldn’t Do

What You Shouldn’t Do

Direct Selling is a No-No

Don’t Forget Your Reputation

Images & Beauty Queens

Google Bomb of a Different Form

Quick TipsRemember……Images Don’t Just Come From Your Images Folder!Social Networking Sites (MySpace, Facebook)Social Photo Sharing (Fickr, Photobucket)Social News Sites (Digg, Reddit)Social Video (YouTube, Metacafe, Yahoo)

Social Networking Sites (MySpace, Facebook)

Social Photo Sharing (Fickr, Photobucket)

Social News Sites (Digg, Reddit)

Social Video (YouTube, Metacafe, Yahoo)

Quick TipsWhat MattersImage NamesAlternate TextContent Around ImagesPage Images Appear OnAnchor Text Used in Links to ImagesImages folder is available to search engine spiders

Image Names

Alternate Text

Content Around Images

Page Images Appear On

Anchor Text Used in Links to Images

Images folder is available to search engine spiders

ContactLiana “Li” EvansDirector of Social MediaSerengetiCommunications.comSocial Convesations.comAvailable: Measuring Social Media WPhttp://www.serenticom.com/measuring-smlevans@serengeticom.com