SOCIAL MEDIA FOR SOCIAL GOOD:  HOW YOUR COMPANY COULD BESTUTILIZE THE POWER OF SOCIAL MEDIA       FOR CSR AND BEYOND      ...
ABOUT MYSELF: 	WWW.SOCIALCOMPANY.ORG	            GENDAI BUSINESS	            NETSQUARED TOKYO:
ABOUT MYSELF: 	COMMON GROUND	        FASTCOMPANY	                               TRANSLATION OF THE                        ...
WHAT IS SOCIAL MEDIA?“ANY TECHNOLOGY OR PRACTICE THATLETS US SHARE (CONTENT, OPINIONS,INSIGHTS, EXPERIENCES, MEDIA) ANDHAV...
6 GROWING TRENDS OF SOCIAL GOOD USE OF SOCIAL MEDIA 	1.  ONLINE DONATION2.  MICRO VOLUNTEERISM3.  CRISIS MAPPING4.  CROWD-...
1 GROWING SCALE OF ONLINE DONATION MARKET…500,000 TIME BIGGER IN 12 YEARS.
1   CROWD-FUNDING:FACEBOOK APPLICATION “CAUSES” HAS 150 MIL.MEMBERS, RAISING $ 35 MIL. THOUGH SOCIALMEDIA	    IN 2009, 850...
1 CROWD-FUNDING:    ED NORTON’S CROWDRISE, AIMING TO RAISE 40    MILLION DOLLARS. ANYONE COULD BE A FUNDRAISER	*CROWDRISE ...
2 MICRO VOLUNTEERISM:   SPARKED: A PLATFORM CONNECTING 3,000 NPO &   300,000 REGISTERED VOLUNTEERS	*COMPANIES LIKE GOOGLE,...
2 MICRO VOLUNTEERISM:     ORANGE’S DO MORE GOOD PROJECT :UK’S #4     MOBILE CARRIES (17MILLION USERS),     LAUNCHED MICROV...
3 CRISIS MAPPING : USHAHIDIKENYAN BORN OPEN-SOURCED SOFTWARE HAS BEENPLAYING VITAL ROLE IN HAITI, CHILE, JAPAN…
4 CROWD-SOURCED FUNDING:     CASE OF PEPSI: REFRESH EVERYTHING PROJECT	YOUTUBE MOVIE ON PEPSI REFRESH PROJECT 2011	*STOPPE...
4 CROWD-SOURCED FUNDING:   CASE OF JP MORGAN CHASE: 	5 MIL. DOLLLARS DONATIONHAS BEEN DONATED TO THEWINNERS OF CONTEXT	   ...
5   GOV 2.0 / OPEN GOVERNMENTSEECLICKFIX	               CODE FOR AMERICA	                 YOUTUBE MOVIE ON “CODE FOR AMERI...
6 ON& OFF LINE ENGAGEMENT     MOBILIZATION: “O TO O” = ONLINE TO OFFLINE     “CONNECT IS KING, NOT CONTENT”	“A MARK OF A G...
6 ONLINE PLATFORM FOR COMPANY’S CSR INITIATIVE AND CITIZEN JUSTMEANS: 	*MORE THAN 1,000 COMPANIES LISTED AND 250,000 TARGE...
CROSS SECTOR COLLABORATION LEVERAGED BY                                             	     SOCIAL MEDIA	               Dona...
A FEW RESOURCES TO LOOK INTO “SOCIAL MEDIAFOR SOCIAL GOOD” TREND
A BOOK ON “SOCIAL MEDIA FOR SOCIAL GOOD WILLBE PUBLISHED THIS FALL.
A WAY TO GET INVOLVED WITH THE MOVEMENT   NETSQUARED TOKYOWWW.NETSQUARED.JP
social media for social good / ACCJ July 6, 2011
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social media for social good / ACCJ July 6, 2011

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presentation slide used at ACCJ's seminar on "social media for social good".
http://www.accj.or.jp/user/ueventdisplay.php?eventid=1469

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social media for social good / ACCJ July 6, 2011

  1. 1. SOCIAL MEDIA FOR SOCIAL GOOD: HOW YOUR COMPANY COULD BESTUTILIZE THE POWER OF SOCIAL MEDIA FOR CSR AND BEYOND JULY 6TH, 2011 SOCIALCOMPANY, INC. HIROYASU “ICHI” ICHIKAWA @SOCIALCOMPANY
  2. 2. ABOUT MYSELF: WWW.SOCIALCOMPANY.ORG GENDAI BUSINESS NETSQUARED TOKYO:
  3. 3. ABOUT MYSELF: COMMON GROUND FASTCOMPANY TRANSLATION OF THE BOOK (2010 MARCH) “RULES OF THUMB”
  4. 4. WHAT IS SOCIAL MEDIA?“ANY TECHNOLOGY OR PRACTICE THATLETS US SHARE (CONTENT, OPINIONS,INSIGHTS, EXPERIENCES, MEDIA) ANDHAVE A CONVERSATION ABOUT THE IDEASWE CARE ABOUT.” SOURCE: SOCIALBRITE http://www.socialbrite.org/glossary
  5. 5. 6 GROWING TRENDS OF SOCIAL GOOD USE OF SOCIAL MEDIA 1.  ONLINE DONATION2.  MICRO VOLUNTEERISM3.  CRISIS MAPPING4.  CROWD-SOURCED CAUSE MARKETING CAMPAIGN5.  GOV 2.0 / OPEN GOVERNMENT6.  ON & OFF-LINE ENGAGEMENT
  6. 6. 1 GROWING SCALE OF ONLINE DONATION MARKET…500,000 TIME BIGGER IN 12 YEARS.
  7. 7. 1 CROWD-FUNDING:FACEBOOK APPLICATION “CAUSES” HAS 150 MIL.MEMBERS, RAISING $ 35 MIL. THOUGH SOCIALMEDIA IN 2009, 850,000 PEOPLE PARTICIPATED IN MATCHING GIFT CAMPAIGN BY AFLAC, DONATING OVER $1 MILLION.
  8. 8. 1 CROWD-FUNDING: ED NORTON’S CROWDRISE, AIMING TO RAISE 40 MILLION DOLLARS. ANYONE COULD BE A FUNDRAISER *CROWDRISE WAS FOUNDED MAY 2010 AFTER EDWARD NORTON’S CHARITYPROJECT AT 2009 NYC MARATHON, RAISING 1.2 MILLION FOR 43 DAYS WITHTWITTER .
  9. 9. 2 MICRO VOLUNTEERISM: SPARKED: A PLATFORM CONNECTING 3,000 NPO & 300,000 REGISTERED VOLUNTEERS *COMPANIES LIKE GOOGLE, SAP, LINKEDIN HAVE BEEN INCORPORATINGAS A EMPLOYEE’S VOLUNTEER PROGRAM.
  10. 10. 2 MICRO VOLUNTEERISM: ORANGE’S DO MORE GOOD PROJECT :UK’S #4 MOBILE CARRIES (17MILLION USERS), LAUNCHED MICROVOLUNTEER APPLICATION YOUTUBE MOVIE ON ORANGE’S DO SOME GOOD *15000 TASKS WERE COMPLETED IN THE FIRST 2 MONTHS, TOTALING 1000HOURS OF WORK
  11. 11. 3 CRISIS MAPPING : USHAHIDIKENYAN BORN OPEN-SOURCED SOFTWARE HAS BEENPLAYING VITAL ROLE IN HAITI, CHILE, JAPAN…
  12. 12. 4 CROWD-SOURCED FUNDING: CASE OF PEPSI: REFRESH EVERYTHING PROJECT YOUTUBE MOVIE ON PEPSI REFRESH PROJECT 2011 *STOPPED TV COMMERCIAL FOR SUPERBOWL IN 2010 JAN. PROMISED TODONATE 20 MILLION OVER 10 MONTH. (1.3 MIL. / MONTH)*4.6 MIL LIKES FOR FACEBOOK PAGE, 61 MILLION VOTES (AS OF 2011 JAN.)
  13. 13. 4 CROWD-SOURCED FUNDING: CASE OF JP MORGAN CHASE: 5 MIL. DOLLLARS DONATIONHAS BEEN DONATED TO THEWINNERS OF CONTEXT 2.9 MIL. LIKES
  14. 14. 5 GOV 2.0 / OPEN GOVERNMENTSEECLICKFIX CODE FOR AMERICA YOUTUBE MOVIE ON “CODE FOR AMERICA”
  15. 15. 6 ON& OFF LINE ENGAGEMENT MOBILIZATION: “O TO O” = ONLINE TO OFFLINE “CONNECT IS KING, NOT CONTENT” “A MARK OF A GREAT BRAND IN THE 21ST CENTURY ISMEETUPS: PEOPLE CARING ENOUGH TO MEETUP ABOUTTHE BRAND,” SCOTT HEIFERMAN, CEO OF MEETUP
  16. 16. 6 ONLINE PLATFORM FOR COMPANY’S CSR INITIATIVE AND CITIZEN JUSTMEANS: *MORE THAN 1,000 COMPANIES LISTED AND 250,000 TARGETEDCSR CONSCIOUS REGISTERED MEMBERS.
  17. 17. CROSS SECTOR COLLABORATION LEVERAGED BY SOCIAL MEDIA Donation, Support raising awareness Cause / Social branding COMPANY NPO SOCIAL MEDIA give a chance to serve Product / Service Purchse / Share info. Donate / Volunteer. CONSUMER/ PEOPLE
  18. 18. A FEW RESOURCES TO LOOK INTO “SOCIAL MEDIAFOR SOCIAL GOOD” TREND
  19. 19. A BOOK ON “SOCIAL MEDIA FOR SOCIAL GOOD WILLBE PUBLISHED THIS FALL.
  20. 20. A WAY TO GET INVOLVED WITH THE MOVEMENT NETSQUARED TOKYOWWW.NETSQUARED.JP

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