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This presentation slide was used for Information and Media Course for the 24th Ship for World Youth Program (http://www.shipforworldyouth.org/), taken place at Yoyogi, Olympic Center, Japan | Jan. 26, ...

This presentation slide was used for Information and Media Course for the 24th Ship for World Youth Program (http://www.shipforworldyouth.org/), taken place at Yoyogi, Olympic Center, Japan | Jan. 26, 2012

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social media and social movement Presentation Transcript

  • 1. #swy24 24th Ship for World Youth ProgramInformation & Media course session“How social media has been accelerating social movement” Jan. 26th, 2012 Hiroyasu Ichikawa SocialCompany, Inc. @socialcompany
  • 2. About myself : Hiroyasu Ichikawa (ichi)ex-PY of 6th and NL of 16th http://jp.linkedin.com/in/hiroyasuichikawa
  • 3. ■weekly column: “Social Business Frontline”
  • 4. !About myself : passion for “social entrepreneurship”internship experience at innovative non-profitorganization “Common Ground” in 1995
  • 5. About myself : passion for “media and community”my “bible” magazine since 1995- present
  • 6. “How social media has been accelerating social movement” 【1】 Overview-Growing impact of social media(data & fact)【2】 Framing “Social Media for Social Change”movement with 7 points【3】 6 categories of Big “Social Good” trends【4】
  • 7. 【1】 Overview-Growing impact of socialmedia (data & fact)
  • 8. What is Social Media?“Any technology or practice that letsus share (content, opinions, insights,experiences, media) and Have aconversation about the ideas we careabout.” Source: Socialbrite http://www.socialbrite.org/glossary
  • 9. 【1】 Overview-Growing impact of social media (data&fact)
  • 10. 【1】 Overview-Growing impact of social media (data&fact) ■More than 800 million active users (350 million mobile access )■More than 50% (-500million) users log on to Facebook in any given day■Adding 20 million users every month…, expected to reach 1 billion in 2012
  • 11. 【1】 Overview-Growing impact of social media (data&fact)
  • 12. 【1】 Overview-Growing impact of social media (data&fact) ■200 million account globally (about 50 million login daily)■Average numbers of tweet /day =250 million(20 % of them coming from Japan)
  • 13. 【2】 Framing “Social Media for Social Change”movement with 7 points,Reflecting Tunisia, Egypt, London, Japan….
  • 14. 【2】 Framing “Social Media for Social Change” movement with 7 points Disaster / EarthquakeDemocratic movement/riot / protester
  • 15. 【2】 Framing “Social Media for Social Change” movement with 7 points① Viral movie & picture using YouTube, facebook② Use of Twitter hastag - “#”③ Crisis Mapping (Ushahidi)④ Realtime curation (Storify, Togetter, Scoop.it, Wiki, etc…)⑤ Power of Global mainstream media and influential blog sites⑥ Leaderless leadership, facilitation⑦ matching service using social media *missing people’s info, aid stuff, donation, idea…
  • 16. 【2】 Framing “Social Media for Social Change” movement with 7 points ① Viral movie & picture using YouTube, facebookMohamed Bouazizi (Tunisia) Tahrir Square(Egypt) 2/11/2011Wael Ghonim (Egypt) Tahrir Square(Egypt) 1/25/2012
  • 17. 【2】 Framing “Social Media for Social Change” movement with 7 points① Viral movie & picture using YouTube, facebook
  • 18. 【2】 Framing “Social Media for Social Change” movement with 7 points② Use of Twitter hastag - “#”
  • 19. 【2】 Framing “Social Media for Social Change” movement with 7 points ② Use of Twitter hastag - “#”The very first tweet with #jan25 Tweets including #jan25 on 2/11
  • 20. 【2】 Framing “Social Media for Social Change” movement with 7 points② Use of Twitter hastag - “#”
  • 21. 【2】 Framing “Social Media for Social Change” movement with 7 points③ Crisis Mapping (Ushahidi)
  • 22. 【2】 Framing “Social Media for Social Change” movement with 7 points③ Crisis Mapping (Ushahidi) Ushahidi  has  been  deployed  over  130  countries
  • 23. 【2】 Framing “Social Media for Social Change” movement with 7 points ④ Realtime curation (Storify, Togetter, Scoop.it, Wiki, etc…)*jounalist Andy Carvin tweeted more than 400times / day right after democratic movementstarted in Tunisia and Egypt
  • 24. 【2】 Framing “Social Media for Social Change” movement with 7 points⑤ Power of Global mainstream media and influential blog sites
  • 25. 【2】 Framing “Social Media for Social Change” movement with 7 points ⑥ Leaderless leadership, facilitationWael Ghonim“No one is hero.Power of People is much stronger than People in Power.”
  • 26. 【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media *missing people’s info, aid stuff, donation, idea…
  • 27. 【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media *missing people’s info, aid stuff, donation, idea…
  • 28. 【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media *missing people’s info, aid stuff, donation, idea… 「Keep  Aaron  Cutting」collected  35,000   pond  in  2  days  after  tweeted  9,000  times
  • 29. 【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media *missing people’s info, aid stuff, donation, idea…
  • 30. 【2】 Framing “Social Media for Social Change” movement with 7 points ⑦ matching service using social media *missing people’s info, aid stuff, donation, idea… Open brain storming to discuss possible solution  「Operation Cup of Tea」gathered330000 pictures on Facebook as a protest of for the future of Egyptright after revolutionviolence in London riot. 50,000 ideas were submitted in a week)
  • 31. 【2】 Framing “Social Media for Social Change” movement with 7 points - What’s behind? Economic Recession, disaster has affected consumption style, mind-set, bringing share economyRapid evolution of web Participating in socialtechnology & mobile devices Problem-solving andhas changed charity, volunteer activitiescommunication style have been widely accepted
  • 32. 【3】 6 categories of Big “Social Good” trends
  • 33. 【3】 6 categories of Big “Social Good” trends 【2】Social Risk management 【1】Activism 【3】Media 【6】Individual【4】Social Finance 【5】Open Business > company, organization
  • 34. 【1】ActivismArab Spring, Occupy Wall Street movement….What is a new way of solving problems, fixing systems
  • 35. 【2】Social Risk ManagementEarthquake, and several disasters made us think“risk-management”, which lead to create various services…
  • 36. 【3】MediaAnyone could create media contents easily these days.We are figuring out how to cope with mass of information, andtraditional media organization are forced to adjust, and find a newway to survive.What are the media literacy we need to have, and what are thetool to tackle with?
  • 37. 【3】Media: things to be considered : “Filter Bubble” privacy, digital / literacy divide, etc…
  • 38. 【4】Social FinanceThanks to Social Media and Micro-funding mechanism,the idea of donation and investment have changeddramatically. What are the cutting edge trend of themovement?
  • 39. 【5】Open BusinessBusiness activities are required open-ness and transparency,and often business with “cause” bring many sympathy as aform of “RT” and “like” from customers.
  • 40. 【6】Indivisual>Company / OrganizationEmpowered with social media and mobile devices,new life and work style have emerged, such asnomad workering, co-working space, share economy…
  • 41. ■Practical tips for action  Idea! Curation  &  Blog  -‐‑‒-‐‑‒-‐‑‒-‐‑‒-‐‑‒Your  Own  Media Build  &  Manage  your  Online  Community Meetup!  Online  to  Offline Learning  community  (on  &  off) Start  Company,  NPO,  Conference Movement  begins
  • 42. NetSquared TokyoGlobal  Network  of  communities  to  meetup  to  discuss  how  social  media  could  be  utilized  to  empower  NPO,  social  beneficial  organizationsmore  than  80  cities  around  the  worldwww.netsquared.org  
  • 43. Thank you!Hiroaysu IchikawaSocialComapny, Inc.www.socialcompany.orgTwitter: @soialcompanyFacebook: /hiroyasu.ichikawa