Social Collaboration
for Business Benefit
Real Stories, Real Impact
Socialcast and Change Agents Worldwide
present a Webin...
Today’s Speakers
Building on a multi-
disciplinary background, as
trend spotter, marketer,
designer and management
consult...
Our conversation today
•  New workplace dynamics
More complex, interdependent, changing
and digital
•  Real stories
Social...
Workplace web
•  Growing knowledge work
complexity
•  Rapidly changing
environments
•  Geo-dispersed teams
•  Dynamic, shi...
New performance
perspectives
•  Empower frontline
decision-making
•  Foster direct engagement
for alignment, continuous
im...
Working social
Case Study I
Navigating
the
enterprise
Click here to see this webinar live
Complex work process
●  Cross organizational
●  Email driven workflows
●  Fractured communication
threads
●  Project artif...
Simplified with social
●  Transparent, persistent
thread of work dialogue
●  Documents in current
context
●  Visible probl...
Case study II
Using Enterprise Social
Networking to harness
peer to peer
communication and
sharing of practices
One-way communication and
knowledge flows
●  heterogeneous culture
●  disconnect between main office and stores
●  sporadi...
Toward a truly distributed model
●  Peer-to-peer communication:
○  enables trusted relationships
○  leverage lively commun...
Case study III
Using Enterprise Social
Networking to
accelerate diffusion of
knowledge and
leverage innovation in a
regula...
Living in a realm of linearity
●  linear and sequential communication
●  knowledge diffusion as a dropper
●  experts are e...
Greeting the feedback loop
●  building a common language through
collaborative learning
●  asking questions is the new nor...
Case Study IV
Strategy alignment story
“Culture eats
strategy for
breakfast.”
Peter Drucker
Moving Beyond
The Strategy
Cascade
Discovering the power of conversation
●  Organization in one
conversation
●  Queries addressed
●  Led by management
●  Ope...
Social collaboration magnifies culture
●  Leadership visibility
●  Visible Role Models
●  Discover Champions
●  Conversati...
We used social collaboration
●  Global team with client
engaged in the development
●  2-way conversations drive
deep engag...
What does this
mean for you?
●  Needs to be fitted to you
●  Try one and get the
benefits of others
●  What collaboration
...
Taking Action ●  Choose a use case that
aligns with your
strategic goals
●  Find an existing
community that would
benefit ...
Click here to see this webinar live
View all available Socialcast webinars at
www.socialcast.com/webinars
Credits
Cast
First Speaker, a Learner, a Leader, a Human, a Solo Change Agent…...….. Catherine Shinners
Second Speaker, En...
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Social Collaboration for Business Benefit Real Stories, Real Impact

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Join experts from Change Agents Worldwide and Socialcast as we look at the many ways companies are using enterprise social networking to create dynamic ways of working resulting in clear business benefits.
Reduce email and meetings
Engage executives in conversation with front-line employees
Connect employees in different locations to work more effectively together
Create a culture of happy, engaged employees

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Social Collaboration for Business Benefit Real Stories, Real Impact

  1. 1. Social Collaboration for Business Benefit Real Stories, Real Impact Socialcast and Change Agents Worldwide present a Webinar Learning Series February 2014 Twitter hashtag: #SCNow
  2. 2. Today’s Speakers Building on a multi- disciplinary background, as trend spotter, marketer, designer and management consultant, Thierry de Baillon spends most of his time helping organizations to adapt to our world of complexity and uncertainty by fulfilling their customers' needs and by innovating for and with them. Catherine Shinners, Speaker @catshinners collaboration-incontext.com The networked economy drives disruptive change and demands more human organizations. Through his blog, board roles and consulting Simon Terry advocates and assists organizations to adapt to this new environment by embracing the chaos of change, and building purpose, leadership, learning and collaboration Thierry de Baillon, Speaker @tdebaillon debaillon.com In our networked world we’re more connected to our organizations, society, environment - and each other. Catherine brings her background as a management consultant marketer and technologist, to help organizations and people build new agilities and adaptations to the way they network, learn, lead and create value. Simon Terry, Speaker @simongterry simonterry.tumblr.com
  3. 3. Our conversation today •  New workplace dynamics More complex, interdependent, changing and digital •  Real stories Social capabilities benefitting companies •  Where you begin Solving strategic problems with collaboration
  4. 4. Workplace web •  Growing knowledge work complexity •  Rapidly changing environments •  Geo-dispersed teams •  Dynamic, shifting roles •  Workers engage with 10-20 people/day •  Network behaviors, digital skills
  5. 5. New performance perspectives •  Empower frontline decision-making •  Foster direct engagement for alignment, continuous improvement, innovation •  Create environment for adaptability to change, collaborative work
  6. 6. Working social
  7. 7. Case Study I Navigating the enterprise Click here to see this webinar live
  8. 8. Complex work process ●  Cross organizational ●  Email driven workflows ●  Fractured communication threads ●  Project artifacts not in flow ●  Versioning-quality control ●  High value meeting time for status, issues tracking ●  Continuous improvement hampered by buried knowledge
  9. 9. Simplified with social ●  Transparent, persistent thread of work dialogue ●  Documents in current context ●  Visible problem solving ●  People to people; people to content ●  Conversation becomes a knowledge base
  10. 10. Case study II Using Enterprise Social Networking to harness peer to peer communication and sharing of practices
  11. 11. One-way communication and knowledge flows ●  heterogeneous culture ●  disconnect between main office and stores ●  sporadic corporate communication ●  “best” practices rule
  12. 12. Toward a truly distributed model ●  Peer-to-peer communication: ○  enables trusted relationships ○  leverage lively communication ●  Horizontal and vertical knowledge flows ○  allows integration of local cultures and sharing of good practices ○  reconnects headquarters with what is really happening
  13. 13. Case study III Using Enterprise Social Networking to accelerate diffusion of knowledge and leverage innovation in a regulated industry
  14. 14. Living in a realm of linearity ●  linear and sequential communication ●  knowledge diffusion as a dropper ●  experts are experts ●  lengthy processes generate frustration
  15. 15. Greeting the feedback loop ●  building a common language through collaborative learning ●  asking questions is the new normal ●  communication happens in the flow ●  accelerated communication and training continuous processes ●  feedback from stakeholders allows for more customer-centricity and drives innovation
  16. 16. Case Study IV Strategy alignment story “Culture eats strategy for breakfast.” Peter Drucker
  17. 17. Moving Beyond The Strategy Cascade
  18. 18. Discovering the power of conversation ●  Organization in one conversation ●  Queries addressed ●  Led by management ●  Open to other leaders ●  Sharing Stories
  19. 19. Social collaboration magnifies culture ●  Leadership visibility ●  Visible Role Models ●  Discover Champions ●  Conversations Endure
  20. 20. We used social collaboration ●  Global team with client engaged in the development ●  2-way conversations drive deep engagement ●  Transparency of work and conversations ●  Knowledge built together through conversations & queries ●  Working asynchronously ●  Shifting leadership roles as required ●  Coordinating and problem solving collectively
  21. 21. What does this mean for you? ●  Needs to be fitted to you ●  Try one and get the benefits of others ●  What collaboration problem matters most for your strategy?
  22. 22. Taking Action ●  Choose a use case that aligns with your strategic goals ●  Find an existing community that would benefit from that use case ●  Sign up for a free trial and run a pilot with that initial community. ●  Attend the next Socialcast webinar to learn more about setting policies, launching and winning adoption
  23. 23. Click here to see this webinar live View all available Socialcast webinars at www.socialcast.com/webinars
  24. 24. Credits Cast First Speaker, a Learner, a Leader, a Human, a Solo Change Agent…...….. Catherine Shinners Second Speaker, Entrepreneurial Leader, Solo Change Agent................................. Simon Terry Third Speaker, Trend Spotter Extraordinaire, Solo Change Agent………...……Thierry de Baillon Crew Sponsor, VP Marketing, Socialcast……………………………......…..………..Joan Bodensteiner Visual Lametta, Change Agents Worldwide…………………….....……....…...…...Joachim Stroh Image Credits Cover and Q&A……...……………………………..………..………..Kenny Random, Street Artist Network Graph………………………………………..……………………………..…LinkedIn Maps Peter Drucker…………………………………………..………………………The Drucker Institute Wire Art………………………………………………………………………………………….. Etsy Coworking Space………………………………………………………………………....Zonaspace Crowd………………………………………………………………...………………….Wayne Large Silo…………………………...……………..……………………………………...……...Ad Majorem Tailor………………………………………………………… ….Titiana Cueva, The Clothing Menu Social Collaboration graphic…………………………………………...Rick Falkvinge, Swarmwise Workflow Cartoon……………………….…………………………………………………….....Geoff Software Cartoon……………………….………………………………………………………...Hugh Seagulls …………………………………………………………...…………Sandas04, deviantART Other images…………………………………………………………………… …...StockBytes, E+ All CAWW slides are licensed under share-friendly Creative Commons BY 4.0 (i.e., "use at will"). www.changeagentsworldwide.com
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