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Enterprise Social Networking is NOT Facebook


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Unlike Facebook, Enterprise Social Networking (ESN) is an internal, private network that allows employees to collaborate, organize, and communicate in new and efficient ways.

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Enterprise Social Networking is NOT Facebook

  1. 1. 24%29%31%31% 21% 20% 19% 12% 36%47%68% 45+35 - 5425 - 3418 - 24 PERSONAL EVENTS VS. TEAMS + PROJECTSFLUFF VS. FOCUSNEWS VS. PRODUCTIVITY PHOTOS VS. DOCUMENTS/FILES MARKETING VS. COMMUNICATION & COLLABORATION NoneResearching My Company’s Competitors Researching Job Candidates/ New Employees Researching My Own Company Researching Clients’ Industries Finding An Expert/Info Within My Company Communicating With Vendors Promoting A Work-Related Initiative Growing My Professional Network Communicating With Clients Sharing/Reviewing Documents Communicating with Colleagues ...And among both genders: ESNs help people work more effectively together. OVERALL, 46% (nearly half!) of all users believe that ESN collaborative tools make them MORE productive workers. However, for those who believe that ESNs are just like any other social network such as Facebook and Twitter, think again. ESNs and traditional social networks such as Facebook, Twitter, and LinkedIn definitely have similarities, yet there are many significant differences. Social media platforms such as Facebook allow you to create events where you can invite friends to attend ESNs allow you to mobilize coworkers around projects and work groups, promoting greater collaboration and transparency amongst team members Social media sites like Facebook have a lot of information that is more entertaining than informative ESNs allow you to work while connecting with people to share ideas, news, and information in a more human way Social media news feeds tell you what’s going on with your friends ESNs tell you what’s going on in your company and what your coworkers are working on; keeping you more informed and productive Social media conversations typically revolve around photos With ESNs, files are the #1 thing people have conversations about -- you can upload photos and videos too in an ESN PERSONAL SOCIAL NETWORKS Social media for a company is used primarily for marketing purposes ESNs are private and focused on connecting employers and employees, as well as people who work with companies such as consultants, vendors, and customers Enterprise Social Networks act much like traditional social networks, but allow for greater connections to people who are sharing the same work experience -- other benefits are faster innovation, improved employee satisfaction and happier employees. If you don’t have an ESN at your company, be sure to start or suggest one; you’ll be glad you did. SOURCES: Microsoft, Information Week, Social Media Today, Oracle ESN Centrism According to a recent survey, 88% of those surveyed with Enterprise Social Networks make use of them in their daily work. Social media platforms such as Facebook, LinkedIn, and Twitter are now used by more than 66% of all adult online users. Enterprise social networking brings the power of these social networks into the workplace. Here we take a look at the rise of ESNs and the key differences that set apart your company’s internal network from Facebook and Twitter. What is the difference between an ESN and Facebook? 50% MALES FEMALES 69% 69% 67% 69% Additionally, use of ESNs are almost exactly even among all age groups in the workforce: 66% 71% ENTERPRISE SOCIAL NETWORKS (ESN) The usefulness of ESNs as a primary source of communication is vast, with employees using their own ESN for a plethora of reasons: