Why Your Nurture Database Should Have Categories<br />Treat Everyone Differently<br />
Is everyone in your nurture database in the same category?<br />
All businesses have at least three categories:<br />
Past Customers<br />
Current Customers<br />
Prospects<br />
If you segment your database into these 3 categories<br />
You can send different messages to each<br />
Send past customers special coupons to get them to buy again <br />
Or ask them for testimonials<br />
Send current customers requests for referrals<br />
Send prospects big coupons or discounts to get them to buy<br />
This only works if you have your database separated into categories<br />
If you database isn’t separate– don’t worry!<br />
What matters is that your nurture your prospects and customers consistently<br />
Need help designing your Business Nurture Marketing program?<br />
Go to playbigonlinemarketing.com/<br />Nurture-Marketing <br />to download your free 14 Ways to Use Nurture In Your Busine...
Playbig Online Marketing can create email marketing, direct mail marketing and gift marketing programs for any size busine...
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Nurturing your Prospects, Past & Current Customers

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It is important to your nurture everyone in your database, but should you send everyone the same message? Segmenting your list can help you create tailored messages.

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Nurturing your Prospects, Past & Current Customers

  1. 1. Why Your Nurture Database Should Have Categories<br />Treat Everyone Differently<br />
  2. 2. Is everyone in your nurture database in the same category?<br />
  3. 3. All businesses have at least three categories:<br />
  4. 4. Past Customers<br />
  5. 5. Current Customers<br />
  6. 6. Prospects<br />
  7. 7. If you segment your database into these 3 categories<br />
  8. 8. You can send different messages to each<br />
  9. 9. Send past customers special coupons to get them to buy again <br />
  10. 10. Or ask them for testimonials<br />
  11. 11. Send current customers requests for referrals<br />
  12. 12. Send prospects big coupons or discounts to get them to buy<br />
  13. 13. This only works if you have your database separated into categories<br />
  14. 14. If you database isn’t separate– don’t worry!<br />
  15. 15. What matters is that your nurture your prospects and customers consistently<br />
  16. 16. Need help designing your Business Nurture Marketing program?<br />
  17. 17. Go to playbigonlinemarketing.com/<br />Nurture-Marketing <br />to download your free 14 Ways to Use Nurture In Your Business Report<br />
  18. 18. Playbig Online Marketing can create email marketing, direct mail marketing and gift marketing programs for any size business and budget.support@playbigonlinemarketing.com<br />
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