Nurturing your Prospects, Past & Current Customers
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Nurturing your Prospects, Past & Current Customers

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It is important to your nurture everyone in your database, but should you send everyone the same message? Segmenting your list can help you create tailored messages.

It is important to your nurture everyone in your database, but should you send everyone the same message? Segmenting your list can help you create tailored messages.

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Nurturing your Prospects, Past & Current Customers Nurturing your Prospects, Past & Current Customers Presentation Transcript

  • Why Your Nurture Database Should Have Categories
    Treat Everyone Differently
  • Is everyone in your nurture database in the same category?
  • All businesses have at least three categories:
  • Past Customers
  • Current Customers
  • Prospects
  • If you segment your database into these 3 categories
  • You can send different messages to each
  • Send past customers special coupons to get them to buy again
  • Or ask them for testimonials
  • Send current customers requests for referrals
  • Send prospects big coupons or discounts to get them to buy
  • This only works if you have your database separated into categories
  • If you database isn’t separate– don’t worry!
  • What matters is that your nurture your prospects and customers consistently
  • Need help designing your Business Nurture Marketing program?
  • Go to playbigonlinemarketing.com/
    Nurture-Marketing
    to download your free 14 Ways to Use Nurture In Your Business Report
  • Playbig Online Marketing can create email marketing, direct mail marketing and gift marketing programs for any size business and budget.support@playbigonlinemarketing.com