Nurturing your Prospects, Past & Current Customers

Why Your Nurture Database Should Have Categories
Treat Everyone Differently

Is everyone in your nurture database in the same category?

All businesses have at least three categories:

Past Customers

Current Customers

Prospects

If you segment your database into these 3 categories

You can send different messages to each

Send past customers special coupons to get them to buy again

Or ask them for testimonials

Send current customers requests for referrals

Send prospects big coupons or discounts to get them to buy

This only works if you have your database separated into categories

If you database isn’t separate– don’t worry!

What matters is that your nurture your prospects and customers consistently

Need help designing your Business Nurture Marketing program?

Go to playbigonlinemarketing.com/
Nurture-Marketing
to download your free 14 Ways to Use Nurture In Your Business Report

Playbig Online Marketing can create email marketing, direct mail marketing and gift marketing programs for any size business and budget.support@playbigonlinemarketing.com

Nurturing your Prospects, Past & Current Customers

by Candy Sugarman on Jul 29, 2011

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