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2012 Sales Deck

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  • 1. a social branding agencyWE ARECOMMITTEDTO OUR CLIENTS,INSPIRED BYTHEIR CUSTOMERS,EXCITED BYCHANGE, ANDFUELED BY APASSION FORCOLLABORATIONAND INVENTION.New York City419 Lafayette St. Fl 2New York, NY 10003t | 917.334.0478f | 212.228.3557Miami500 Brickell Ave AGENCY OVERVIEWSuite 1407Miami, FL 33131t | 408.761.0674f | 877.7438278
  • 2. We are a social branding agency.We redefine how brands connect with their target audience byseamlessly connecting their consumers’ online and offline worlds.We create and execute engaging consumer experiences, makingsure that your brand is seen and heard in all the right places.Our dna makes us unique.We are comprised of a creative and innovative team of digitally savvymarketing experts who are well-connected socially, culturally immersed,and, above all, natural communicators.By using our expertise and broad network of influencers, we develop customcampaigns designed to address the specific needs of our clients. Using bothSocial Media and traditional Marketing and PR strategies, we work side-by-side with our clients to deliver innovative, trendsetting, and successfulcampaigns designed to differentiate them from a sea of competitors. sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 3. What is social branding ?Traditional means of advertising and brand awareness havechanged forever. Social media has established new benchmarksand an overall ‘social’ attitude where conventional means ofbranding are no longer enough; brands must now be ableto connect in an array of online and offline platforms. The power now rests in the hands of the consumer who has tuned out traditional advertising in favor of products and brands that they have personally verified or discovered through trusted channels.Social BrandificationWith Social Brandification we help brands cross the threshold of the socialmedia landscape and develop strategies that will sync across all platformsonline and offline. Our focus is to create and maintain strategies that buildlong-lasting brand influence and equity that outperform short-term solutions80% of the time. sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 4. Buzz vs. Evangelism Buzz cool, trending or ‘hot’ right now, where as, evangelism is focused on the Interest in what’s core brand and its quality. In other words, buzz is a short-term spike in popularity or sales. Evangelism Beneficial to both short and long-term influence and builds greater reputation, loyalty and sales. sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 5. Industries Served Start- Ups Fashion Entertainment Hospitality Music Personal Brands Real Estate Non- Profits Multicultural Markets sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 6. Strategic Communication One of the most commonly missed factors start- up brands and companies tend to forgo at the early stages of a business, is the importance of a well developed Marketing, Public Relations and Communications campaign. A well developed communications campaign, whether is online or offline, will not only help your brand gain a credible reputation through media placements but it will also help a brand stand against the masses creating a long term reputation. SocialButterflye.com/brandme | sales@socialbutterflye.com Social Butterflye is a complete social branding + marketing agency.
  • 7. Strategic Communication Public Relations Digital PR // Strategic Campaign Development // Blogger and Online Media Outreach // Media Relations // Strategic Messaging Development // Crisis Communication // Online Influencer Relationship Building // Strategic Messaging Development // Online Influencer Engagement // Brand Reputation Management // Social Media Advertisement // Event Coordination and Execution // Influencer Relationship Building // Grassroots Initiatives sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 8. social media Social Butterflye is a complete social branding + marketing agency. Consumer behavior has always been, in some part, driven by what friends, peers, and colleagues are talking about or buying. sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 9. social media | strategy Social Butterflye is a complete social branding + marketing agency. We partner with our clients to learn about their businesses, from what their short and long term goals are to their current marketing plans and the overall social imprint of their brand. We then get to work building a detailed social media strategy with measurable results and a focus on ROI that will be integrated into the entire life cycle of your campaign. Our process: [graphics] Analyze -> Influence -> Build -> Test -> Report sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 10. Social Media | marketing Relationships are the driving force, not the social platform. Our 4 Steps to Effective Social Media Marketing for Brands socialize -> voice -> go tribal -> roe (return on emotion) sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 11. Social Media | managment There are millions of conversations going on in the world right now. Some may be saying great things about your brand, others may not. Are you listening? sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 12. search engine management (sem) Whether it’s organic or paid placement, we know search. Search engines for products are still the number one way for a consumer to find your product or brand. Staying consistent with the best SEO practices along with our social strategies will ensure your online properties will consistently rank well even as social search becomes more prevalent. // Paid Search // Search Engine Optimization // Feed Management // Social Directory Management // Strategic Link Building // Search Optimized Content sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 13. mobile Mobile applications have become a dominant force in the way consumers do business and shop. // Mobile Apps for Android and Apple iOS // QR Code Marketing // Mobile Advertising Solutions sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 14. sales@socialbutterflye.com | SocialButterflye.com/brandmeSocial Butterflye is a complete social branding + marketing agency.