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The Third Wave of the Internet is expected to be more disruptive to our economy than both previous waves combined.

The Third Wave of the Internet is expected to be more disruptive to our economy than both previous waves combined.

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http://bmatsheka.wordpress.com 4
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http://socialbusinessstrategy.com 1

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  • 1. Intro Edwin Korver (48) HTS Civil Engineering Software / Dow Jones Hostingprovider - webdeveloper Radio: http://deDigitaleMedia.nl Blog: http://deSocialeMedia.nl Corporate: http://www.enterpride.com The greatest tragedy is indifference.
  • 2. The first wave of the internet 1991  WORLD WIDE WEB Tim Berners-Lee (CERN) Search (Altavista vs Google) Browsers (Netscape vs Chrome) Webservers (Apache, IIS) LiveJournal (proto-social network) Technology driven
  • 3. The first wave of the internet 1991  WORLD WIDE WEB Paradigm = CONNECTED We discovered the world online, but kind of lost ourselves in the process.
  • 4. The second wave of the internet 2001  SOCIAL MEDIA Web 2.0 technologies Social networks - Friendster, 2002 Fans - MySpace, 2003 Friends -  Facebook, 2004 Opinions -  Twitter, 2006 Photos -  Instagram, 2010 Video - Vine, 2013
  • 5. The second wave of the internet 2001  SOCIAL MEDIA Sharing experiences Word of Mouth (WoM) “70% trust recommendations of other users. 92% trust their friends” Engagement – content marketing ”Experience-initiated, conversation-based, extending WoM” Customer Centricity (needs) Human driven
  • 6. Trust + Context = Trustworthiness = Honesty + Commitment + Competence
  • 7. The second wave of the internet 2001  SOCIAL MEDIA Paradigm = ENGAGEMENT By sharing experiences online we define our social self in an intimately connected world. “You will attract those that believe what you believe” ~ Simon Sinek
  • 8. What’s next?
  • 9. The third wave of the internet 2011  CO-ECONOMY Collaborative consumption Based on trust & reputation Shared goods & services Co-ownership, co-creation, cofunding, co-makership, .. Micro-entrepreneurship
  • 10. The third wave of the internet 2011  CO-ECONOMY Paradigm = SHARE Built on trust we seek to collaborate with our peers to achieve new moral goals and redefine our society.
  • 11. The third wave of the internet Airbnb Started in 2008 140.000+ overnight stays every day 200.000+ rooms listed Active in 192 countries Raised $160 million in funding Fight it or ..
  • 12. The third wave of the internet Airbnb Airbnb: “Our guests stay longer and spend more than hotel guests, contributing $56M to the San Francisco economy” (nov. 2012) Source: http://techcrunch.com/2012/11/09/airbnb-research-data-dump/
  • 13. The third wave of the internet Airbnb Airbnb: “Because they save a little bit of money each day in lodging fees, they end up staying longer than typical San Francisco tourist”
  • 14. The third wave of the internet Airbnb Airbnb: “More than 90 percent say staying in non-tourist areas is important to their stay. That translates into real money for neighborhood businesses in which Airbnb guests stay.”
  • 15. The third wave of the internet Airbnb Opened up a whole new market Generates revenues for the whole neighborhood Initiated tourism that might not otherwise exist Stimulates micropreneurship
  • 16. The third wave of the internet Collaborative consumption Overall consumption will decrease Disruptions of old notions about consumption and ownership Large organization won’t be able to find new markets, unless .. The market ‘owns’ your product
  • 17. The third wave of the internet Collaborative consumption Service needs to replace loss of revenue from one-off sales Sustainable build-to-last in stead of unsustainable build-to-fail Human centricity Redistribution of wealth and power
  • 18. The third wave of the internet
  • 19. The third wave of the internet Research shows .. 1 properly shared car reduces the need for 9 other cars Forbes: the average car is $30.000 Loss of revenue to car manufacturer: $270.000 Impact on the whole ecosystem: $1.000.000 (insurance, loans, etc.) Source: http://desocialemedia.nl/2013/06/22/jeremiah-owyang-thecollaborative-economy/
  • 20. The third wave of the internet Why now? Generations – Gen-X and Gen-Y Lend & rent is socially acceptable Kondratieff - crisis Oxytocin - social hormone
  • 21. The third wave of the internet Why now?  Gen’s 1965-1982: Generation X Xplorers. Entrepreneurial spirits, idealists, celebrators of individual effort and risk-taking. Familyminded. Status sensitive.
  • 22. The third wave of the internet Why now?  Gen’s 1983-2001: Generation Y WhY? Low average income and spending due to crisis. New lost generation? High tech adoption. Status averse.
  • 23. Earth provides enough to satisfy every man's needs, but not every man's greed. Mahatma Gandhi He who is not contented with what he has, would not be contented with what he would like to have. Socrates
  • 24. The second wave of the internet Why now?  Gen’s McDonald's is losing its appeal to Gen-Y. This generation is moving toward a focus on healthy and fresh eating. It's the largest generation thus far.
  • 25. The third wave of the internet Why now?  Gen’s It is Gen-Y that has lead us to the collaboration economy. Short on cash and highly technology driven, they have embrassed social media and use it to redefine our current status driven society.
  • 26. The third wave of the internet Why now?  Acceptable How many lawn mowers, hedge trimmers, stepladders and leaf blowers are in your street? In the share economy, renting and lending to/from peers is acceptable, meaningful and bonding.
  • 27. The third wave of the internet Why now?  Kondratieff Russian economist Stalin: socialism versus capitalism Capitalism prevailed, growth Long-cycles between 50-60 years Current: winter, deflation Next cycle: 2015 or 2020?
  • 28. The third wave of the internet Why now?  Kondratieff
  • 29. The third wave of the internet Why now?  Oxytocin When we hug oxytocin is released in our brain and in our blood If we give, oxytocin is released, as well as when we receive. Oxytocin is the social supercharger It also lowers our cortisol (stress)
  • 30. The third wave of the internet The hug-hormone. Jeremiah Owyang http://web-strategist.com Altimeter Group
  • 31. The third wave of the internet Quotes The biggest threat to businesses today is the failure to anticipate and adopt to the disruptive threats in their respective ecosystems.
  • 32. The third wave of the internet Quotes Many industries are now feeling the pain of the collaborative economy, where sharing is preferred to owning by a new generation of consumers.
  • 33. The third wave of the internet Quotes The difference between surviving and thriving over the next five years for most established companies will be a direct result of the degree to which each creates a culture that embraces curiosity, creativity, agility, speed, courage and resilience.
  • 34. The third wave of the internet Quotes Contrary to what any business plan may say, I believe the single biggest competitive threat to our business is underestimating the competitor we don’t yet have. Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/
  • 35. The third wave of the internet Quotes We all need to start asking more questions like: “Why?” “What if?” “Why not?” Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/
  • 36. The third wave of the internet Social Business Strategy The Social Business Strategy aligns people, departments and all of the stakeholders into a common vision and strategy tying social media initiatives to strategic business objectives and priorities.
  • 37. The second wave of the internet Social Business Strategy Social media is just one channel. A comprehensive content strategy should be multi-channel. Therefor a social media strategy is a part of your content strategy.
  • 38. The third wave of the internet Social Business Strategy And a content strategy derives from a social business strategy. Social Business Strategy Content Strategy Social Media Strategy
  • 39. The third wave of the internet Social Business Strategy
  • 40. The third wave of the internet Social Business Strategy  Social businesses are based on true values  Requiring transparency (accountability)  Commitment, vision, leadership and trust  A true social business takes care of all of its stakeholders, not just its shareholders  Requires top-down leadership Don’t fight the disruption – learn from it.
  • 41. The third wave of the internet Social Business Strategy Harmut Esslinger (designer) on Steve Jobs, Apple: (Steve Jobs) recognized design was crucial, and admitted Apple wasn't meeting its potential. Jobs wasn't sure how to fix that. For his part, Esslinger insisted that design had to come from the top down: "I explained that to make design a core element of Apple’s corporate strategy, it would have to be seen as a leadership issue; world-class design can’t work its way up from the bottom, watered down by the motivations and egos of every layer of management it passes through.“ Source: http://www.theverge.com/2013/10/4/4802312/influential-apple-designer-calls-jobs-biography-disappointing Your Social Business Strategy needs leadership too!
  • 42. The third wave of the internet Questions How do you want your organisation to be perceived and why do you care? What value will you bring to your market? Can you lead the social business evolution in your organisation? Are you ready for transparency?
  • 43. Contact Let’s share International blog on social business: http://SocialBusinessStrategy.com (new)  @edwinkorver  @socialbstrategy (English)  @desocialemedia (Dutch) Telephone: Mobile: E-mail: +31-88-1231133 +31-6-52341111 info@edwinkorver.com