80 Tips for Effective Online Advertising from SocialBubble

http://socialbubble.global
Tip 1: Keep your target customer in mind
when writing your ads.

Tip 2: Your ads need to be entirely accurate
for the landing page advertised.

Tip 3: Use negative keywords.

Tip 4: Implement keyword targeting to your
ads.

Tip 5: Use mobile-preferred ads within your
enhanced campaigns.

Tip 6: Implement conversion tracking.

Tip 7: Monitor and tweak your campaigns.

Tip 8: Use Google's Remarketing Option.

Tip 9: Always include one of your main
keywords in your ad copy or header.

Tip 10: Use clear call-to-action words.

Tip 11: Target new mobile devices.

Tip 12: Text messages work better for local
advertising.

Tip 13: Use online advertising, these adverts
can be text adverts, text and image adverts,
image adverts or rich media and video
adverts.

Tip 14: Use creativity. It is the function of
online advertising.

Tip 15: Use impressive language and create
curiosity.

Tip 16: Use high quality images and emotional
appeal.

Tip 17: Ad must be communicative and
thematically sound.

Tip 18: It must be interesting and have
credibility.

Tip 19: Draw the attention of target
marketplace.

Tip 20: Use creative style, tone, words,
format and color.

Tip 21: Use short but informative headlines.

Tip 22: Use active words that brighten your
advertisement.

Tip 23: Have a surprise element that makes
readers sit up and notice the ad.

Tip 24: Use effective typography.

Tip 25: Contrast, simplicity, clarity are
important matters.

Tip 26: Innovation is key to success.

Tip 27: The biggest tip to give advertisers is
to create unique and attention-grabbing ads.

Tip 28: The way you design, combine words,
colours, images and animation are critical
factors in success of your banner campaign.

Tip 29: When designing your ad it is
important to consider both graphic and text.
The pictures and content need to correlate in
order to keep the attention of potential
clients.

Tip 30: Visit other hosting sites that have
banner ads, see how they have crafted these
ads.

Tip 31: Compare your banner ad to other
banners. Ask yourself if your ad is as
eye-catching as the one you are comparing
yours to.

Tip 32: If you do compare your ad to others,
be sure not to make yours similar. It is a
creative way of advertising, use your
imagination and do not shy away from your
creative ideas.

Tip 33: Choose design styles that appeal to
you. You will make a lasting impression on
traffic if you pay careful attention to detail.

Tip 34: Less is always more, do not make your
ad too cluttered or too colourful. Stick to a
certain number of fonts, colours and designs.

Tip 35: Limit your use of fonts as too many
fonts may become distracting.

Tip 36: Put your point across and be clear in
what you are advertising. Keep words simple
and easy to read. Say it in seven words or
less.

Tip 37: You are limited to a small visual
space, using fewer words makes it easier for
you to use larger text that is more eye-
catching for traffic.

Tip 38: Use powerful and creative words.
Before choosing the wording for your ad,
create a list of enticing words, brainstorm
your ideas.

Tip 39: Be clear in your graphics; do not
overlap images or messaging.

Tip 40: Select your images carefully; too few
will lead to an unappealing ad. Look through
stock photography as you can easily obtain
your images and it is inexpensive.

Tip 41: Your main objective is to sell your
product or service, use strong phrases that
capture the interest of potential clients.

Tip 42: Ensure that your primary message is
pungent as it is the strongest visual element
in your ad.

Tip 43: Control the file size of your ad. Your
ad should not be bigger than 468x60 pixels
and 12kb.

Tip 44: The easiest way to maintain this size
of banner is to limit the use of colour and
graphics.

Tip 45: Save your ad as an animated GIF file.

Tip 46: Do not overuse animation in your ad.
Choose animation that is not too fast; ensure
that it flows at a moderate pace.

Tip 47: Set your animation so that they stop
after 3 cycles as constant animation becomes
distracting.

Tip 48: Firstly, show the searchers that your
advertisement is relevant. Google displays
relevant keywords in bold in your advert if
they are present.

Tip 49: Keep your keyword listings to a
minimum. Create a number of ad groups with
short keyword lists rather than a single ad
group with a large list of keywords.

Tip 50: Download AdWords editor, this will
copy and paste ad groups easily.

Tip 51: Create keywords by misspelling them
or making them into one word, this will drive
more traffic to your site at a fraction of the
cost.

Tip 52: Include hyphens instead of commas in
your campaign, as they are less common and
will more than likely grab the attention of
potential traffic to your site.

Tip 53: Choose inexpensive keywords at first,
you do not want to spend unnecessary
money.

Tip 54: Clean up your account regularly;
delete keywords with zero impressions after
two months.

Tip 55: Start your campaign by bidding high.
Your adverts will be seen early in the search
results, thus providing optimum exposure of
your service or product.

Tip 56: Once you have a high CTR (click
through rate) you can lower your bids.

Tip 57: Set a higher budget on a daily basis,
higher than Google recommendations. This
allows your advert to be viewed at any time
rather than displayed intermittently.

Tip 58: Do not involve yourself in bidding
wars, your CPC (cost per click) will reduce
dramatically.

Tip 59: Set higher bids on exact matches, this
controls the positioning of your advert.

Tip 60: Set your ads to display in the location
where you do business thus decreasing your
wastage.

Tip 61: Set a daily budget.

Tip 62: Set your adverts to display during
operating hours so that your daily budget is
better used.

Tip 63: Minimize content adverts by setting a
lower maximum cost per click budget than
search adverts.

Tip 64: Regularly check the content sites that
Google is displaying your adverts on and stop
those that don’t apply to your product or
serve.

Tip 65: Set a maximum cost per click that you
are willing to pay.

Tip 66: Add negative keywords to your
campaign, here you will be saving money and
your ad groups CTR will increase.

Tip 67: Use patent keyword phrases three
times in an advertisement, in the text and
display URL, this will increase your CTR.

Tip 68: Avoid phrases such as: “click here” in
your advertisement.

Tip 69: Include prices in your advertisement,
if your prices are lower than your
competitions and if your competitors do not
include prices.

Tip 70: Include specifics such as percentages,
product or service specifications and relevant
names in your campaign.

Tip 71: Your landing page must be relevant to
your service or your product. The landing
page of your site must reflect the keywords
you have chosen to trigger your
advertisement.

Tip 72: Try separating your search from your
content. You will lose money if your site is
overloaded from hits from your content ads.

Tip 73: It is important to track your results,
this can aid in creating your negative
keyword lists.

Tip 74: Track your keywords, as you need to
know which keywords best trigger your
advertisement.

Tip 75: Track your conversions in terms of
your clicks.

Tip 76: Track where your traffic is coming
from, especially if you find you are making
inconsistent sales.

Tip 77: Do not target unrelated countries or
languages. Your product or service will not
get the needed exposure if you are targeting
the wrong areas of interest.

Tip 78: Once you have found your target area,
create interesting ads that will snowball
traffic to your website.

Tip 79: Include strong selling points and
benefits available to your potential
customers.

Tip 80: Activate Google’s ad tracking. This is a
free service to record cost per click and click-
through ratio.

Tip 81: Google’s ad tracking also tracks the
success of your keywords and if your ads
result in sales or enquiries for your business.

Tip 82: Create a list of negative keywords,
these keywords aid in keeping “time-wasters”
from clicking on your advertisements.

Tip 83: The stricter you are with the type of
keywords you select the better your return on
investment.

Tip 84: Monitor your competitor’s adword
campaigns and track as well as implement the
keywords they are using.

Tip 85: Don’t sell guarantees or freebies
unless you really offer proper guarantees
and/or real freebies.

Tip 86: Create adwords adverts to match
keyword searches.

Tip 87: Do not have a generic advert but
rather run adverts that relate directly to each
product / service you sell.

Tip 88: Set a cost per click limit on content
adverts.

Tip 89: Set a cost per click limit on search
adverts.

Tip 90: Start off slow and increase your
budget as you gain more knowledge and a
better understanding of adwords.

Tip 91: Check the content list that your
adwords are displaying on and ensure that
the websites there are correctly related to
your site.

Tip 92: Check your adwords campaign every
morning to ensure that it is operating at
optimum efficiency and tweak accordingly.

Tip 93: Create unique or double barrel
keywords. Think of unwanted meanings of
keywords, this will increase your click-
through rates.

Tip 94: Utilize Google tools on generating
your keywords for your ad campaign. Do not
limit yourself when making bids on keywords.

Tip 95: Do not avoid obvious or common
keywords as they can drive needed traffic to
your site.

Tip 96: If your ads or selected keywords seem
unsuccessful, delete them. You will be
spending valuable time on something that is
not bringing you profit.

Tip 97: Direct your traffic to a landing page
that is coherent and easy to view. Send traffic
to a page that is related to your product or
service, not to your home page.

Tip 98: Searchers become impatient and will
not search through your website to find
the product or service you are offering /
advertising.

Tip 99: Set a budget for yourself and allow for
unexpected costs. You can pay for clicks on
your ad and not the placement of your ad.

80 Tips for Effective Online Advertising from SocialBubble

80 Tips for Effective Online Advertising from SocialBubble

Recommended

Recommended

More Related Content

Similar to 80 Tips for Effective Online Advertising from SocialBubble

Similar to 80 Tips for Effective Online Advertising from SocialBubble (20)

More from Social Bubble

More from Social Bubble (20)

Recently uploaded

Recently uploaded (20)

80 Tips for Effective Online Advertising from SocialBubble