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Social Beat Company Profile

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Social Beat, a result oriented digital agency delivering website design in Chennai, social media marketing in Chennai & Ecommerce consulting in Chennai. …

Social Beat, a result oriented digital agency delivering website design in Chennai, social media marketing in Chennai & Ecommerce consulting in Chennai.

Our services include content marketing, social media management, website design, search engine marketing and integrated digital marketing services.Marketing Approach
We help you build your brand with innovative online initiatives, supported with PR and offline campaigns. Social Beat has delivered results for a diverse set of clients from Healthcare, Retail, Ecommerce, Real Estate, Manufacturing, B2B services, Media and Associations amongst others.

To know how we can help you leverage digital media for your brand Email Us at team@socialbeat.in

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  • 1. Agenda Introduction to Social Beat Industry Case Studies Team & Capabilities
  • 2. Digital is growing rapidly & we help brands leverage digital media to engage with fans.
  • 3. We are a full service digital marketing agency Integrated Digital Marketing Social Media Marketing Digital Advertising / Emailer Search Engine Optimization Website Design & User Experience
  • 4. An accredited Google Partner, we are South India’s leading digital agency
  • 5. Been among thought leaders in the digital industry At Economic Times Real Estate & Digital Conference, 2014 At Chevening Innovators Meet - by British High Commission, 2013
  • 6. Some of the awards we have received
  • 7. We are a full service digital agency Creating a website is no more about creating webpages; it’s akin to solving your business problems. We understand behavior of users online, to develop a website optimized to help you achieve your business goals. We can help you rank higher in search results to drive more traffic to your website; thus resulting in more sales and revenue. We don’t go social, we go viral. We conceptualize and activate viral campaigns for clients from diverse sectors like ecommerce, retail, real estate, healthcare, etc. We are Google Partners, we run optimized ads on digital media to reach your target audience at a low cost. We create attractive e- mail layouts to prompt users to open your email and engage with your brand.
  • 8. Build responsive websites with creative and effective user experience Building a website today is easy. But the challenge is building a website with the optimal user experience to achieve your business goals. We work closely with your business team to identify the goals of the website and tailor the user experience. We work with you to achieve higher revenue growth & profitability. We have vast experience in open source technologies and platforms like Wordpress & Magento. We make websites which are responsive across various devices: Mobile, tablets and laptops/PCs. Read our Blog on Website Design
  • 9. Some of the recent websites we have done for clients from diverse sectors
  • 10. Some of the recent websites we have done for clients from diverse sectors
  • 11. Some of the recent websites we have done for clients from diverse sectors
  • 12. Some of the recent websites we have done for clients from diverse sectors
  • 13. We use techniques like analytics & heat map to optimize conversions  Analytics & Heat maps helps understand the challenges faced by users while navigating the website  Website Design to be modified to improve effectiveness in generating leads and transactions Who are they? How are they getting to your site? What are they doing once they get there? When are they visiting?
  • 14. Optimizing online experiences for customers  Improve the website’s user experience by providing clear “Call-to-action”  Features like online chat for queries and appointments booking facility to generate high quality leads  Iterative user experience improvement to increase the conversion rate
  • 15. Moving the book an appointment box to the left improved conversions by 6.1 %. We conduct A/B testing to optimize conversions, leading to higher transactions or leads
  • 16. Build your community on social media  We create an engaging community for your brand and connect with potential customers online  Our team has expertise in running campaigns and managing social media properties across platforms (Facebook, G+, Twitter, LinkedIn, YouTube, Pinterest, Instagram and bloggers).  We focus on result oriented engagement on social media, to ensure optimal ROI Read our Blog on Social Media
  • 17. We don’t go social, we go viral !! Wedding Vows #CutestCouple Contest- Received a total of 159 entries over a period of 2 weeks Murugappa Campaign– #TheMadrasSong garnered more than 2 lakh views in 3 weeks
  • 18. Sneak peek into some of our social media creative: New Year Resolutions for a Real Estate Client
  • 19. Social Media Creatives: Kollywood & Food for an Online Grocery Store
  • 20. Social Media Creatives: Valentine’s Day Special for an ecommerce client
  • 21. • Communicate the brand story and establish a connect with the target audience Brand Story • Develop content to create virality and social sharing • Videos • Images • Blog Content Content • Leverage the right social media platforms Social Network • E.g. HospitalKhoj, Helping Doc, WhatClinic platforms where HealthCare companies can be listed 3rd Party Platforms Social media can be critical in building a brand and strong content strategy Read our Blog on Social Media Marketing
  • 22. Drive profitable customers to your site with search engine optimization  We help optimize your website and paid campaigns to make search engines an attractive customer acquisition channel  We create content and manage your blog to ensure relevant traffic and better conversions for your brand and business.  Complete onpage and off page SEO, Map Listing and G+ Listing to build a sustainable channel for customer acquisition.  Active Blogger Engagement with top bloggers in the country to promote your brand. Read our Blog on Search Engine Optimization Sample Blogger Review from a Page Rank 3 Blog Get your business found on Google
  • 23. As certified Google Partners, we run optimised Pay Per Click Search/Display Campaigns to get maximum value Read our Blog on Search Engine Marketing Optimised ads get better conversions at lower costs We have 4 certified team members Social Beat is a trusted Google Partner
  • 24. We optimise Advertising Campaigns across Facebook, Linkedin & the Google Display Network Read our Blog on Digital Advertising
  • 25. Sample display ads & e-mailers created for clients
  • 26. 2x Traffic and 3x Conversions SEO Website focused on Sales & Lead Gen Social Media marketing We have delivered ~3X increase in traffic in conversions in 6 months for clients across industries Integrated result-oriented approach to digital campaign
  • 27. We help you track results via transactions (ecommerce) or goals (leads generated)
  • 28. This is what our clients say – a few testimonials
  • 29. Agenda Introduction to Social Beat Industry Case Studies Team & Capabilities
  • 30. Results for our current clients: Ecommerce  Ecommerce: Social Beat has delivered strong results for its clients in Ecommerce, in diverse verticals, including Fashion Apparel, Home Décor, Kitchenware and Gourmet  3 main goals for our ecommerce clients  Increase revenue and transactions by driving a large number of target customers to the website at minimal cost  Build a connect with the consumers on social media and establish the brand for the ecommerce website  Iterate on the user experience of the ecommerce website to deliver a delightful shopping experience  Out strong result orientation has resulted in 3X revenue for clients within 4 months of engagement. These results were achieved with a mix of Social Media management, SEO, SEM and Website redevelopment
  • 31.  With operational experience running multiple ecommerce marketing initiatives, we focus on unit level economics, by driving down customer acquisition costs and enabling sustainable profitable sales.  Some of our key ecommerce services include  Website Redesign to improve conversions  Search Engine Optimization to grow relevant traffic  Optimize advertising and re-targeting campaigns  Improve conversions through emailer campaigns  Drive conversions through social media  SKU analysis to input into sourcing/pricing strategy Focus on transactions and results for Ecommerce
  • 32.  We have worked with multiple healthcare partners to connect with consumers online  Given the local target customer segment required a differentiated approach to Social Media engagement and SEO  Content creation includes Health Tips, Disease Prevention, Promotional campaigns with an emotional message  Within the first 3 months of engagement, thousands of online consumers to the appropriate healthcare professional  These results were achieved with a mix of Social Media management, SEO, SEM and Website redevelopment Results for our current clients: Healthcare
  • 33.  Over a 3 month period seen an increase in number of leads and conversions.  On Page SEO impact seen with Gehna being ranked number 1 across key keywords due to content creation in the blog along with schema implementation on the products.  Active social media and emailer campaigns to engage with their loyal customer base. Ran multiple contests to “Refer Friends” and to “Upload a picture” which got traction. Results for our current clients: Offline Retail
  • 34. Agenda Introduction to Social Beat Industry Case Studies Team & Capabilities
  • 35. The team that makes it beat !!
  • 36. The team has a mix of digital marketing, technology & strategy expertise • Suneil Chawla is a Commerce graduate from Loyola College, Chennai and an MBA from IIM Ahmedabad • Cofounder of Koolkart.com, a social ecommerce destination for consumers to discover unique fashion products • 4 years as Case Team Leader at Bain across Boston, Singapore, Mumbai, Delhi working across projects in the consumer space • ~1 year project with leading handset manufacturer on innovative marketing initiatives • Vikas Chawla has over 2 years experience as a Product/Brand Manager at TI Cycles, heading digital marketing and national branding for Hercules cycles across India • Spent ~1 year as EA to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Council • Vikas is a management graduate from the London School of Economics and a business graduate from the Loyola College, Chennai
  • 37. The team has a mix of digital marketing, technology & strategy expertise • Abhishek Kumar is an MBA graduate from IIM Ahmedabad and a B.Tech. in Computer Science from SRM Univ. • He has worked with the Tata Consultancy Services for ~ 1 year before pursuing his MBA • He has consulted a number of companies such as Cera Sanitaryware, C.K.Birla group & startups like RideShare • At Social Beat, he is involved as a Senior Manager for Strategy & Business Development for the company, apart from client Account Management • Anuradha Nair is an Engineering Graduate from Mumbai University, with over 4 years of work experience in marketing and creative writing • Worked with Confederation of Indian Industry (CII) for over 2.5 years, managing the marketing and operations of Young Indians (Chennai Chapter) • At Social Beat, Anuradha has developed expertise on Social Media marketing across Facebook, Twitter, Linkedin and Blogging Platforms
  • 38. Part of digital campaigns team Lalitha, Social Media Specialist Rohit, Head – Analytics and SEM Rachna, Head - Strategy Ekta, Campaign Specialist Meenakshi, Social Media Specialist Panisa, Senior Creative Designer
  • 39. Development & SEO Team has 10+ years exp., developing creative websites optimized for SEO Purushothaman, Senior Graphics Designer Vel Murugan, Senior Web Developer Mohan, Senior Web Developer Raju, Senior SEO Analyst Allan Moses, Graphics Designer Sunil, Senior SEO Manager Hariharan, Senior Web Developer
  • 40. We work with more than 75+ clients from diverse sectors. Some clients we have worked with: Ecommerce & Retail B2BHealthcareReal Estate & Hospitality
  • 41. Digital Marketing. Focus on Results. We would be glad to partner with you. Please call or email us Follow us

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