Social Beat Company Profile

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Founded in 2012, Social Beat is South India's leading digital agency which helps companies build their brand and get business results via the digital medium.

Social Beat is a certified Google Partner and a trusted online expert with offices in Chennai & Bangalore. The 40 member team offers integrated digital marketing solutions including website development, app development, user experience consulting, social media marketing, content marketing, Search Engine Optimisation, digital advertising & influencer marketing.

With focus verticals of real estate, e-commerce, healthcare & B2B, they have over 100 clients including Citibank, Saint Gobain, Murugappa Group, Casa Grande, Dr. Mohan’s Diabetes Chain, Olympia Group, Raintree Hotels, India Home Health Care, Sulekha.com, Cambridge English, JVC Headphones & SIMS Hospitals amongst others.

In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council 2014 and the Outstanding Digital Person Of the Year award at the Digital Marketing Conclave & Awards 2014 conducted by Think Media Inc and VIT University Business School.

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Social Beat Company Profile

  1. 1. vvvv SERVICES & CAPABILITIES
  2. 2. Full service digital marketing partner RESPONSIVE WEBSITE & APP DEVELOPMENT SEARCH ENGINE OPTIMISATION SOCIAL MEDIA MARKETING DIGITAL ADVERTISING INFLUENCER MARKETING
  3. 3. Delivering business results for clients across sectors REAL ESTATE HEALTHCARE CORPORATES FINANCIAL SERVICES
  4. 4. Delivering business results for clients across sectors ECOMMERCE & APPS INFLUENCER MARKETING RETAIL & HOSPITALITY INTERNATIONAL
  5. 5. Thought leaders in Digital Marketing At Economic Times Real Estate & Digital Conference, 2014 At Chevening Innovators Meet - by British High Commission
  6. 6. Enabling brands to leverage digital media for growth
  7. 7. Click to edit Master subtitle style vv RESPONSIVE WEB DESIGN AND DEVELOPMENT
  8. 8. Creative responsive websites with effective UX We work closely with your business team to identify the goals of the website and tailor the user experience. We work with you to achieve higher revenue growth & profitability. We have deep experience in open source technologies and platforms like Wordpress & Magento. We design websites that are responsive across various devices: laptops/PCs, tablets and mobile. Read our Blog on Website DesignView the website : http://www.casagrande.in/
  9. 9. Branding website for a real estate company Read our Blog on Website DesignView the website : www.bashyamgroup.com/
  10. 10. Website for an organic food brand Read our Blog on Website DesignView the website : http://www.gofarmerie.com/
  11. 11. eCommerce website built on the Magento platform Read our Blog on Website DesignView the website : http://www.cherrytin.com/
  12. 12. Interactive website for a leading glass manufacturer Read our Blog on Website DesignView the website : http://www.saintgobaininteriors.in/
  13. 13. We use analytics & heat maps to optimize conversions Analytics & Heat Maps help understand the challenges faced by users in navigating the website Website Design modified to improve effectiveness in generating leads and transactions HOW are they getting to your WHAT are they doing once they get there? WHO are they? WHEN are they visiting?
  14. 14. vv SEARCH ENGINE OPTIMISATION SEO enables your website to rank higher in search engine results increasing its visibility to prospective clients resulting in ever increasing traffic. Growth in traffic leads to increased conversions and sales and ensures business growth and success.
  15. 15. Our approach to SEO: Great content & relevant backlinks Quality link building driving traffic from Social Media. Promoting content via effective advertising Clear and differentiated content strategy to get visitors via Google Technical Elements on the site, UX, mobile responsiveness & speed of the website Keyword and competitor Research to understand what content users are searching for
  16. 16. SEO Case Study : 3X Growth in Google Traffic & 4X Growth in Leads Growth can be seen in 6-8 months depending on intensity of content & backlinks Examples of Social Sharing
  17. 17. SEO for Housing.com: Engaging content resulted in reach of 25k in 2 weeks View the infographic on https://housing.com/blog/2015/12/17/6-of-the-worlds-most-expensive-homes/
  18. 18. Created shareable content in multiple languages for Citibank For e.g. 436 shares across channels
  19. 19. vv SOCIAL MEDIA MARKETING Social Media can be very effective in enabling brand experience & building strong engagement when executed with a relevant content strategy.
  20. 20. Social media initiatives flow from your brand objectives • Communicate the brand story and establish a connect with the target audience BRAND STORY • Develop content to create virality and social sharing • Videos • Images • Blog Content CONTENT •Leverage the right social media platforms SOCIAL NETWORK •Other relevant third party platforms, e.g. Blogs, forums, etc. 3RD PARTY PLATFORMS Read our Blog on Social Media Marketing
  21. 21. We create an engaged community for your brand Connect with potential customers online Our team has expertise in running campaigns and managing social media properties across platforms (Facebook, G+, Twitter, LinkedIn, YouTube, Pinterest, Instagram and bloggers). We focus on result oriented engagement on social media, to ensure optimal ROI Read our Blog on Social Media
  22. 22. Social media campaigns with significant organic reach MURUGAPPA CAMPAIGN- #TheMadrasSong garnered more than 2 lakh views in 3 weeks WEDDING VOWS #Cutestcouple CONTEST Reached 4 Lakh+ users with Zero ad spends
  23. 23. Innovative social media campaigns CASA GRANDE : #HappyFamilyResolutions 2015 campaign New Year Campaign Series
  24. 24. Creative content to boost sharing I BUY FRESH : #IbfPaadalVarigal Series
  25. 25. vvz DIGITAL ADVERTISING Today Digital Advertising gives marketers the ability to sharp focus on prospects, reach them with relevant, targeted advertising to elicit a response, interaction and conversions. All of which is trackable and measurable, in a cost-effective manner within defined budgets.
  26. 26. Experience in successful large scale Digital Campaigns We managed spends of over We are Google Partners with a 10 member Advertising team. 7.5 crores in 2015 across Google, FB, Linkedin, Twitter, Linkedin & Instagram.
  27. 27. Campaigns across Facebook, LinkedIn, Twitter & Instagram CASA GRANDE : #HappyFamilyResolutions 2015 campaign New Year Campaign Series
  28. 28. We track results by goals (leads generated) or transactions (ecommerce) Read our Blog on Digital Advertising
  29. 29. Strong results for eCommerce clients across verticals We have delivered strong results for clients in eCommerce across diverse verticals, including Fashion Apparel, Home Décor, Kitchenware and Gourmet Our initiatives resulted in 3X revenue for clients within 4 months of engagement. These results were achieved with a mix of Social Media management, SEO, SEM and Website redevelopment.
  30. 30. The 3 main goals of our eCommerce clients 1. Increase revenue and transactions by driving a large number of target customers to the website at minimal cost 2. Build a connect with consumers on social media and establish the brand for the ecommerce website 2. Iterate on the user experience of the ecommerce website to deliver a delightful shopping experience
  31. 31. Focus on transactions and results for eCommerce UNIT LEVEL ECONOMICS, With operational experience running multiple ecommerce marketing initiatives, we focus on by driving down customer acquisition costs and enabling sustainable profitable sales. Our services for eCommerce include • Website Redesign to improve conversions • Search Engine Optimization to grow relevant traffic • Optimize advertising and re-targeting campaigns • Improve conversions through email campaigns • Drive conversions through social media • SKU analysis to input into sourcing/pricing strategy
  32. 32. What our clients have to say! Agile, accommodating, enterprising – Social Beat has been the right choice to improve our digital presence. Suneil and his team at Social Beat have done a really brilliant job with our social media marketing, and we have seen a significant growth ever since we signed them up. What we at Wedding Vows love about the service offered by Social Beat is their genuine interest in our business and in understanding our goals and delivering results accordingly. Anu is a great resource and we are thankful to her for her creative ideas and perfect execution Social Beat has a truly dedicated team with lots of innovative ideas. Our company has seen tremendous response on our Social Media Channels, Thanks to Social Beat!
  33. 33. We are a bunch of happy, crazy people who mean serious business Our team is a mix of business strategy, marketing management, advertising, design, development and technology expertise TEAM OUR
  34. 34. Leadership Team Suneil Chawla Co-Founder Suneil Chawla is a Commerce graduate from Loyola College, Chennai and an MBA from IIM Ahmedabad. Cofounder of Koolkart.com, a social ecommerce destination for consumers to discover unique fashion products. 4 years as Case Team Leader at Bain across Boston, Singapore, Mumbai, Delhi working across projects in the consumer space ~1 year project with leading handset manufacturer on Vikas Chawla Co-Founder Vikas is a management graduate from the London School of Economics and a business graduate from the Loyola College, Chennai. Has over 2 years experience as a Product/Brand Manager at TI Cycles, heading digital marketing and national branding for Hercules cycles across India Spent ~1 year as EA to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Council.
  35. 35. Senior Advisor David Appasamy Senior Advisor Experience of over 35 years in companies like ITC Ltd, Mudra DDB and Sify. Technologies covering Business Strategy, Brand & Marketing Management, Digital Marketing and Audience Engagement. Served on the Multi-stakeholder Advisory Group (MAG) advising the UN Secretary General on Internet Governance in 2010 and 2011. Co-Chair, International Chamber of Commerce’s Task Force on Internet &Telecoms Infrastructure & Services
  36. 36. Strategy Team Abhishek Kumar Senior Manager : Strategy Abhishek Kumar is an MBA graduate from IIM Ahmedabad and a B.Tech in Computer Science from SRM University. He has worked with the Tata Consultancy Services for ~ 1 year before pursuing his MBA. He has consulted a number of companies such as Cera Sanitaryware, C.K.Birla group & startups like RideShare. At Social Beat, he is involved as a Senior Manager for developing strategy and launching new initiatives for the company, apart from working on business development Rachna G Ganatra Head: Business Development & Strategy Rachna Ganatra has over a decade of experience in Academic and Business Research & Analytics in various domains including IT, Banking, Insurance, CPG, Healthcare, Ecommerce & Retail. Headed delivery, presales/lead generation/business development, onsite business understanding, recruitment and related activities Over 4 years experience as Engagement Manager at LatentView Analytics. ~1 year as Director of Business Development & Sales at ThinkTANC Innovation Labs, Pune & 4 Years of Experience as Research Investigator at Madras Institute of Development Studies At Social Beat, she heads the business development
  37. 37. Social Media & Content Specialists Agile, accommodating, enterprising – Social Beat has been the right choice to improve our digital presence. Anuradha Nair Senior Manager Rohit Uttamchandani Head : Digital Advertising Lalitha Shukla Social Media Manager Farida Campaign Specialist Krithika Social Media Manager Nandita Content Specialist
  38. 38. Creative & Design Team Panisa Shah Senior Creative Director Purushotaman Senior Graphics Designer Samantha Senior UX Designer Allan Moses Graphic Designer Priyadarshini Graphic Designer
  39. 39. Web & App Development Team Agile, accommodating, enterprising – Social Beat has been the right choice to improve our digital presence. Vel Murugan Senior Web Developer Mohan Senior Web Developer Karthikeyan Android Application Developer Subrmaniyam Web Developer Vimal Web Developer Ravichandran Senior PHP Developer Haridasan Web Developer
  40. 40. Advertising & SEO Team Agile, accommodating, enterprising – Social Beat has been the right choice to improve our digital presence. Shobhana Digital Advertising Specialist Bindhya Digital Advertising Specialist Vivek Digital Advertising Specialist Udhaya SEO Specialist
  41. 41. Digital Marketing for results. Follow us

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