Agenda
Introduction to Social Beat
Industry Case Studies
Team & Capabilities
Social Beat is an integrated digital agency with a focus on delivering ROI & Brand Building
Integrated
Digital
Marketing
S...
We work with more than 75+ clients from diverse sectors. Some clients we work with:
Ecommerce & AppsNational Brands Health...
An accredited Google Partner, our team has run large scale campaigns successfully
Build responsive websites with creative and effective user experience
Building a website today is easy. But the
challenge...
Some of the recent websites designed by Social Beat
Desktop Version
Mobile Version
Some of the recent websites designed by Social Beat
Desktop Version
Mobile Version
Some of the recent websites & landing pages designed by Social Beat
We use analytics & heat map to optimize conversions, with A/B Testing
 Analytics & Heat maps helps understand
the challen...
Build your community on social media
 We create an engaging community for your
brand and connect with potential customers...
• Communicate the brand
story and establish a
connect with the target
audience
Brand Story
• Develop content to
create vir...
We have run social media campaigns with significant organic reach
Wedding Vows #CutestCouple Contest-
Reached 4 Lakh+ user...
Sneak peek into some of our social media creative: New Year Resolutions for a Real Estate Client
Social Media Creatives: Valentine’s Day Special for an ecommerce client
Social Media Creatives: Kollywood & Food for an Online Grocery Store
Depending on the Business, the right platforms are used to engage with consumers
We optimise Advertising Campaigns across Facebook, Linkedin & the Google Display Network
Read our Blog on Digital Advertis...
Our approach to SEO has delivered scalable and sustainable results
Organic
Traffic &
Conversion
Growth
Selection of
Themes...
• Ads with a compelling Call-to-Action
• Location-based and Keyword-based
targeting.
• Diagnostic tools to measure and ana...
We optimise Advertising Campaigns across Facebook, Linkedin & the Google Display Network
Read our Blog on Digital Advertis...
Sample display ads & e-mailers created for clients
We also do App Marketing to enable more engaged & relevant users
• App Store Optimisation
& User Reviews are key
to discov...
We also help you reach out to online Influencers and Bloggers for partnering with them
Recent campaigns run by us using Influencer marketing
Apart from reaching out to relevant influencers, campaigns are promoted on our platform
Screenshots with Links of some sample Engagement
Click here to see the Blog Click here to see the Blog
Recent Influencer Marketing campaigns for Zespri Kiwi
Click here to see the Blog Click here to see the Blog
We help you track results via transactions (ecommerce) or goals (leads generated)
This is what our clients say – a few testimonials
Agenda
Introduction to Social Beat
Industry Case Studies
Team & Capabilities
Results for our Real Estate clients: Over 1500 Leads Generated per month
 We have worked with multiple real estate client...
Results for our Ecommerce clients: 10X Growth in one year
 Ecommerce: Social Beat has delivered strong results
for its cl...
Agenda
Introduction to Social Beat
Industry Case Studies
Team & Capabilities
Social Beat at the Economic Times Real
Estate Conference in New Delhi, 2014
Social Beat in the NDTV Property Show, Jan 201...
The team has a mix of digital marketing, technology & strategy expertise
• Suneil Chawla is a Commerce graduate from Loyol...
• Rachna Ganatra has a Masters Degree in Business Economics from University of Madras
• Over 4 years experience as Engagem...
Individually we make it count, Together we make it beat !
Been among thought leaders in the digital industry
At Economic Times Real Estate &
Digital Conference, 2014
At Chevening I...
Some of the awards we have received
Digital Marketing. Focus on Results.
Follow us
Social Beat Company Profile
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Social Beat Company Profile

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Social Beat, a result oriented digital agency delivering website design in Chennai, social media marketing in Chennai & Ecommerce consulting in Chennai.

Our services include content marketing, social media management, website design, search engine marketing and integrated digital marketing services.Marketing Approach
We help you build your brand with innovative online initiatives, supported with PR and offline campaigns. Social Beat has delivered results for a diverse set of clients from Healthcare, Retail, Ecommerce, Real Estate, Manufacturing, B2B services, Media and Associations amongst others.

To know how we can help you leverage digital media for your brand Email Us at team@socialbeat.in

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Social Beat Company Profile

  1. 1. Agenda Introduction to Social Beat Industry Case Studies Team & Capabilities
  2. 2. Social Beat is an integrated digital agency with a focus on delivering ROI & Brand Building Integrated Digital Marketing Social Media Marketing Digital Advertising / App Marketing Search Engine Optimization Website & App Development
  3. 3. We work with more than 75+ clients from diverse sectors. Some clients we work with: Ecommerce & AppsNational Brands HealthcareReal Estate & Hospitality
  4. 4. An accredited Google Partner, our team has run large scale campaigns successfully
  5. 5. Build responsive websites with creative and effective user experience Building a website today is easy. But the challenge is building a website with the optimal user experience to achieve your business goals. We work closely with your business team to identify the goals of the website and tailor the user experience. We work with you to achieve higher revenue growth & profitability. We have vast experience in open source technologies and platforms like Wordpress & Magento. We make websites which are responsive across various devices: Mobile, tablets and laptops/PCs. Read our Blog on Website Design
  6. 6. Some of the recent websites designed by Social Beat Desktop Version Mobile Version
  7. 7. Some of the recent websites designed by Social Beat Desktop Version Mobile Version
  8. 8. Some of the recent websites & landing pages designed by Social Beat
  9. 9. We use analytics & heat map to optimize conversions, with A/B Testing  Analytics & Heat maps helps understand the challenges faced by users while navigating the website  Website Design to be modified to improve effectiveness in generating leads and transactions Who are they? How are they getting to your site? What are they doing once they get there? When are they visiting?
  10. 10. Build your community on social media  We create an engaging community for your brand and connect with potential customers online  Our team has expertise in running campaigns and managing social media properties across platforms (Facebook, Instagram, Twitter, LinkedIn & YouTube).  We focus on result oriented engagement on social media, to ensure optimal ROI.  Our team handles end to end content strategy, conceptualisation & creation. Read our Blog on Social Media
  11. 11. • Communicate the brand story and establish a connect with the target audience Brand Story • Develop content to create virality and social sharing • Videos • Images • Blog Content Content • Leverage the right social media platforms Social Network • E.g. Blogs, Content Website, Portals 3rd Party Platforms Approach to a successful social media strategy Read our Blog on Social Media Marketing
  12. 12. We have run social media campaigns with significant organic reach Wedding Vows #CutestCouple Contest- Reached 4 Lakh+ users with Zero ad spends Murugappa Campaign– #TheMadrasSong garnered more than 2 lakh views in 3 weeks
  13. 13. Sneak peek into some of our social media creative: New Year Resolutions for a Real Estate Client
  14. 14. Social Media Creatives: Valentine’s Day Special for an ecommerce client
  15. 15. Social Media Creatives: Kollywood & Food for an Online Grocery Store
  16. 16. Depending on the Business, the right platforms are used to engage with consumers
  17. 17. We optimise Advertising Campaigns across Facebook, Linkedin & the Google Display Network Read our Blog on Digital Advertising • Facebook: Low Cost-per-click of Rs. 6 to Rs. 8 and a lower cost-per-lead as compared to other advertising channels • Relevant audience can be targeted based on luxury interests, interests in property and real estate , by online behaviour as well as by job title • The ability to reach a huge audience gives a boost to branding as well
  18. 18. Our approach to SEO has delivered scalable and sustainable results Organic Traffic & Conversion Growth Selection of Themes, Keywords Continuous On-page and Off-page SEO Content Plan Social Media + Ad Traffic + Website UX • Address on-page issues • Continuous Off-page Quality Link building • Clear and differentiated content strategy to drive organic traffic • Social Media: Driving Social Shares and Links/Mentions • Driving quality inorganic traffic with high conversions has strong positive correlation with SEO traffic • Keyword and Competitor Research to identify opportunities
  19. 19. • Ads with a compelling Call-to-Action • Location-based and Keyword-based targeting. • Diagnostic tools to measure and analyze the campaign to check what is working and what is not. • Optimize to ensure the ad is in the top position for all performing keywords • Constant Optimization of the Campaign with focus on Maximizing ROI As certified Google Partners, we run optimised Pay Per Click Search/Display Campaigns to get maximum value Read our Blog on Search Engine Marketing Optimised ads get better conversions at lower costs
  20. 20. We optimise Advertising Campaigns across Facebook, Linkedin & the Google Display Network Read our Blog on Digital Advertising
  21. 21. Sample display ads & e-mailers created for clients
  22. 22. We also do App Marketing to enable more engaged & relevant users • App Store Optimisation & User Reviews are key to discovery • Influencer Marketing to enable word of mouth Downloads • Focus on the USP of the App to build the brand via Social Media & Search • Create useful content relevant to users Building the Brand • Have relevant targeting to engage with users who have the app. • Build a community of fans to showcase new functionality in the App. Engaging Users Apps that we work with
  23. 23. We also help you reach out to online Influencers and Bloggers for partnering with them
  24. 24. Recent campaigns run by us using Influencer marketing
  25. 25. Apart from reaching out to relevant influencers, campaigns are promoted on our platform
  26. 26. Screenshots with Links of some sample Engagement Click here to see the Blog Click here to see the Blog
  27. 27. Recent Influencer Marketing campaigns for Zespri Kiwi Click here to see the Blog Click here to see the Blog
  28. 28. We help you track results via transactions (ecommerce) or goals (leads generated)
  29. 29. This is what our clients say – a few testimonials
  30. 30. Agenda Introduction to Social Beat Industry Case Studies Team & Capabilities
  31. 31. Results for our Real Estate clients: Over 1500 Leads Generated per month  We have worked with multiple real estate clients to leverage digital media to generate leads to over 2500 leads per month  Given the local target customer segment, this required a differentiated approach to Social Media engagement and SEO  Content creation includes Home Décor & Design Tips, Real Estate Trivia, Project USPs, Promotional campaigns with an emotional message  Within the first few months of engagement, a good number of properties have sold through online leads at a much better ROI than other marketing channels  These results were achieved with a mix of Social Media management, SEO, SEM and Website redevelopment
  32. 32. Results for our Ecommerce clients: 10X Growth in one year  Ecommerce: Social Beat has delivered strong results for its clients in Ecommerce, in diverse verticals, including Fashion Apparel, Home Décor, Kitchenware and Gourmet  3 main goals for our ecommerce clients  Increase revenue and transactions by driving a large number of target customers to the website at minimal cost  Build a connect with the consumers on social media and establish the brand for the ecommerce website  Iterate on the user experience of the ecommerce website to deliver a delightful shopping experience  Out strong result orientation has resulted in 3X revenue for clients within 4 months of engagement. These results were achieved with a mix of Social Media management, SEO, SEM and Website redevelopment
  33. 33. Agenda Introduction to Social Beat Industry Case Studies Team & Capabilities
  34. 34. Social Beat at the Economic Times Real Estate Conference in New Delhi, 2014 Social Beat in the NDTV Property Show, Jan 2015 talking about GOSF and trends in Real Estate Social Beat is a thought leader in digital marketing for Real Estate
  35. 35. The team has a mix of digital marketing, technology & strategy expertise • Suneil Chawla is a Commerce graduate from Loyola College, Chennai and an MBA from IIM Ahmedabad • Cofounder of Koolkart.com, a social ecommerce destination for consumers to discover unique fashion products • 4 years as Case Team Leader at Bain across Boston, Singapore, Mumbai, Delhi working across projects in the consumer space • ~1 year project with leading handset manufacturer on innovative marketing initiatives • Vikas Chawla has over 2 years experience as a Product/Brand Manager at TI Cycles, heading digital marketing and national branding for Hercules cycles across India • Spent ~1 year as EA to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Council • Vikas is a management graduate from the London School of Economics and a business graduate from the Loyola College, Chennai
  36. 36. • Rachna Ganatra has a Masters Degree in Business Economics from University of Madras • Over 4 years experience as Engagement Manager at LatentView Analytics • Heading delivery, presales/lead generation/business development, onsite business understanding, recruitment and related activities • Domain experience in IT, Banking, Insurance, CPG, Healthcare & Retail • ~1 year as Director of Business Development & Sales at ThinkTANC Innovation Labs, Pune • 4 Years of Experience as Research Investigator at Madras Institute of Development Studies • Abhishek Kumar is an MBA graduate from IIM Ahmedabad and a B.Tech in Computer Science from SRM Univ. • He has worked with the Tata Consultancy Services for ~ 1 year before pursuing his MBA • He has consulted a number of companies such as Cera Sanitaryware, C.K.Birla group & startups like RideShare • At Social Beat, he is involved as a Senior Manager for developing strategy and launching new initiatives for the company, apart from working on business development Our Strategy team has run viral campaigns for multiple brands
  37. 37. Individually we make it count, Together we make it beat !
  38. 38. Been among thought leaders in the digital industry At Economic Times Real Estate & Digital Conference, 2014 At Chevening Innovators Meet - by British High Commission, 2013
  39. 39. Some of the awards we have received
  40. 40. Digital Marketing. Focus on Results. Follow us
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