Seminar on Social Media by Social Beat at Indo France Chamber, Chennai

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Presentation of the seminar conducted on Social Media jointly by Social Beat and KRDS at Indo France Chamber of Commerce and Industry in Chennai on 17th October 2013. The presentation was conducted by Suneil Chawla, Co-Founder of leading digital agency, Social Beat.

The focus of the presentati

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Seminar on Social Media by Social Beat at Indo France Chamber, Chennai

  1. 1. 17th October 2013 Presents a workshop on Social Networks: «Find a new and profitable way to enhance your brand equity, consumer loyalty and your sales» IFCCI Annual Sponsors
  2. 2. How much do you know about social media? A few interesting numbers
  3. 3. Internet users in India
  4. 4. About 143 000 000
  5. 5. Mobile Facebook Monthly Active Users (June 2013)
  6. 6. 819 000 000
  7. 7. Monthly Active Users on Instagram ?
  8. 8. 130 000 000
  9. 9. Number of app in the Apple App Store (June 2013)
  10. 10. 900 000
  11. 11. Number of apps in Google Play (July 2013)
  12. 12. 1 000 000
  13. 13. How many accounts on Gmail ?
  14. 14. 425 000 000
  15. 15. Monthly Active Users on Whatsapp ?
  16. 16. 300 000 000
  17. 17. Monthly Active Users on Twitter ?
  18. 18. 200 000 000
  19. 19. Monthly Active Users on Sina Weibo ?
  20. 20. 503 000 000
  21. 21. Social Networking Platforms
  22. 22. The Digital world is being flooded with content; Over 500K comments on Facebook and 25 hours of video on Youtube per minute
  23. 23. Each social network has its unique strenghts and multiple networks need to be used in tandem for a brand to make its mark Facebook Twitter Google Plus Linkedin Pinterest Youtube Blogs • Large and young Audience • Highly engaged user • Engaged audience; • Possible to broadcast and connect • Strong tech community • Popular Google Hangouts • Senior management and mid-managers with professional interests • Women engaged in shopping, travel • Highly engaging platform with video ads/content • Personalized connection to influencers
  24. 24. 3 types of social media communication Publishing Content Connecting Sharing
  25. 25. Publishing content: Post customized content in each social network Carpet bombing the same message does not work
  26. 26. Connecting: Connect with influencers and people who love your brand
  27. 27. Sharing: It’s not only about one’s brand; Share and discuss topics in related areas
  28. 28. Facebook has the highest engagement as a social network Source: Comscore Aug 2013
  29. 29. ~75% of Facebook users in India are under 34 years; Over 70% Male
  30. 30. Posts with unique and engaging content get significant traction Source: Social Bakers, Sep 2013
  31. 31. Bollywood content popular across brands
  32. 32. Brands are responding to customers directly on Facebook
  33. 33. Facebook: Ability to target niches in local territories
  34. 34. Amongst other networks, Linkedin leading in India Source: Comscore Aug 2013
  35. 35. Linkedin: Top companies are TCS, Infosys and IBM
  36. 36. Twitter: Top 10 filled with Dalai Lamai and Bollywood celebrities
  37. 37. Twitter Brands: Vodafone leading the way with 160K followers
  38. 38. Blogs are increasing their presence in India every year; Still low on engagement compared to other markets
  39. 39. Pinterest: Niche network in India, primarily women
  40. 40. Even websites can be built the social way: Interactive forums, Chat
  41. 41. But “Likes” and “Follow” do not matter…
  42. 42. Things that matter are.. Increased traffic leading to sales Higher Brand Awareness Emotional connect with the brand Analytics to understand the customer
  43. 43. Each Social Network provides its custom analytics to measure engagement Facebook Linkedin
  44. 44. Key Metrics through Google Analytics: Track transactions for Ecommerce
  45. 45. Key Metrics through Google Analytics: Track goals when the transaction is offline
  46. 46. Survey: 90% of brands considered social media to play a vital role in their brand building; 76% already using social media in some form
  47. 47. Survey: 55% not sure of how to build their brand using social media
  48. 48. Where does your brand fit in?
  49. 49. We would be glad to partner with you. Please call or email team@socialbeat.in and + 91 44 42065648 www.socialbeat.in Follow us Digital Marketing. Focus on Results.

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