World Tour 2013   #SBworldtour        by
Agenda,        Sao Paulo, February 22nd	  	  3:30 pm - 4:00 pm Registration4:00 pm - 4:45 pm Jan Rezab, CEO, Socialbakers4...
World Tour 2013NOW: Sao Paulo    Next Stop: Mexico City (February 25th)                                                   ...
IntroductionJan Rezab, CEO & Co-Founder         @janrezab
About Us    20 % of       Marketers      Customers  FORTUNE 500   monthly across   Companies    100+ countries            ...
Social is changing all the Time   Brands are changing           1 billion Users                          are changing = in...
Social is changing all the Time   Brands are changing           1 billion Users                          are changing = in...
Constant changeFacebook 2009:    Facebook 2013:                                   8
What Users cope with on Facebook (from Brands)        2009                          2013 1 user likes 4,5 pages       1 us...
Brazilian Users                  10
Brazilian Brands post more on average908070605040                                      Brazilian Brands                   ...
An average Brazilian user is a fan of 21 pages
Average Brazilian user is a fan of 21 pages                                              13
Brand pages liked by an average Brazilian user                                                 14
What brands post and what users like to share        Post Types                     Post Shares 100%                      ...
Most favorite brand posts                            16
Most favorite brand posts                            17
Top 5 Facebook Brands by Number of Local Fans                                            18
Top 5 Facebook Media by Number of Local Fans                                               19
Top 5 Facebook Brands by Post Engagement Rate                                           20
Top METRICS in Social MediaBeing social is notabout one metric.It’s about all of them.                              21
Return On EngagementFans and Fan   Activity of   Engagement       Response RateGrowth         Your Page     Rate and Reach...
The Alpha and omega of successful social strategy
Gaining the Reach and Engagement in Minutes              2500                                                             ...
Science of Posting                     25
Science of Posting1.80%                                                                               Weekly Traffic      ...
Open and drive 2 Way Communication          socially-devoted.com                                     27
Questions answered on Facebook                                 28
Top Socially Devoted Industries                                  29
Top Socially Devoted Industries                                  30
Top 5 Socially Devoted FB Brands in Brazil                                             31
Finance – Case Study      70%              Are responded…                                        32
BrandLove            33
Recommendation for 2013›  Monitor and measure your activity›  Drive the industry and invest in innovations›  Devote resour...
How We can help You to get there.....                            Categorization         Data                Brand Graph   ...
How We can help You to get there.....      Categorization           Benchmarks       Brand Graph                          ...
Brand Graph                                                                    37*there	  are	  more	  categories	  than	 ...
Brand Graph              38
How We can help You to get there.....                           Visualization      Benchmarks                             ...
...with Our Products                            Platform                       ad                                       40
Thank youJan Rezab, CEO of@janrezab
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World tour 2013 sao paulo

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World tour 2013 sao paulo

  1. 1. World Tour 2013 #SBworldtour by
  2. 2. Agenda, Sao Paulo, February 22nd    3:30 pm - 4:00 pm Registration4:00 pm - 4:45 pm Jan Rezab, CEO, Socialbakers4:45 pm – 5:45 pm Speakers session and Panel discussion with Fernando Aguilar, Natura Chiara Martini de Campos Bueno, Heineken Micheline Jeanfrancois, P&G5:45 pm - 6:00 pm Questions & Answers6:00 pm - 8:00 pm Dinner buffet 2
  3. 3. World Tour 2013NOW: Sao Paulo Next Stop: Mexico City (February 25th) 3
  4. 4. IntroductionJan Rezab, CEO & Co-Founder @janrezab
  5. 5. About Us 20 % of Marketers Customers FORTUNE 500 monthly across Companies 100+ countries 5
  6. 6. Social is changing all the Time Brands are changing 1 billion Users are changing = increasing “noise” 6
  7. 7. Social is changing all the Time Brands are changing 1 billion Users are changing = increasing “noise” 7
  8. 8. Constant changeFacebook 2009: Facebook 2013: 8
  9. 9. What Users cope with on Facebook (from Brands) 2009 2013 1 user likes 4,5 pages 1 user likes 40 pages Pages post on avg. 5 times Pages post on avg. 36 times 23 updates 1440 updates per month per month 9
  10. 10. Brazilian Users 10
  11. 11. Brazilian Brands post more on average908070605040 Brazilian Brands Worldwide Brands302010 0 11
  12. 12. An average Brazilian user is a fan of 21 pages
  13. 13. Average Brazilian user is a fan of 21 pages 13
  14. 14. Brand pages liked by an average Brazilian user 14
  15. 15. What brands post and what users like to share Post Types Post Shares 100% 100% 75% 75% Status 50% Photo 50% Link 25% 25% 0% 0% 15
  16. 16. Most favorite brand posts 16
  17. 17. Most favorite brand posts 17
  18. 18. Top 5 Facebook Brands by Number of Local Fans 18
  19. 19. Top 5 Facebook Media by Number of Local Fans 19
  20. 20. Top 5 Facebook Brands by Post Engagement Rate 20
  21. 21. Top METRICS in Social MediaBeing social is notabout one metric.It’s about all of them. 21
  22. 22. Return On EngagementFans and Fan Activity of Engagement Response RateGrowth Your Page Rate and Reach Response Time 22
  23. 23. The Alpha and omega of successful social strategy
  24. 24. Gaining the Reach and Engagement in Minutes 2500 70 Average Likes Average organic unique impressions 60 2000 50Impressions 1500 40 Likes 30 1000 20 500 10 0 0 1 11 21 31 41 51 61 Time in Minutes 24
  25. 25. Science of Posting 25
  26. 26. Science of Posting1.80% Weekly Traffic Weekend Traffic1.60%1.40%1.20%1.00%0.80%0.60%0.40%0.20%0.00% 0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 26
  27. 27. Open and drive 2 Way Communication socially-devoted.com 27
  28. 28. Questions answered on Facebook 28
  29. 29. Top Socially Devoted Industries 29
  30. 30. Top Socially Devoted Industries 30
  31. 31. Top 5 Socially Devoted FB Brands in Brazil 31
  32. 32. Finance – Case Study 70% Are responded… 32
  33. 33. BrandLove 33
  34. 34. Recommendation for 2013›  Monitor and measure your activity›  Drive the industry and invest in innovations›  Devote resources into social customer service›  Post only local and relevant content in a timely manner›  Make sure you get into News Feed 34
  35. 35. How We can help You to get there..... Categorization Data Brand Graph 35
  36. 36. How We can help You to get there..... Categorization Benchmarks Brand Graph 36
  37. 37. Brand Graph 37*there  are  more  categories  than  vizualized    
  38. 38. Brand Graph 38
  39. 39. How We can help You to get there..... Visualization Benchmarks 39
  40. 40. ...with Our Products Platform ad 40
  41. 41. Thank youJan Rezab, CEO of@janrezab

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