World tour 2013 istanbul

  • 417 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
417
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
20
Comments
0
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. World Tour 2013 #SBworldtour by
  • 2. Agenda, Istanbul, March 6th    4:30 pm - 5:00 pm Registration5:00 pm - 5:45 pm Jan Rezab, CEO, Socialbakers5:45 pm – 6:45 pm Speakers session and Panel discussion with Garanti Odeme Sistemleri - Bengi Kepkep Global Bilgi - Tunca Meriç Vestel - Alper Ceylan Sabah News Group - Esat Dumlupınar    P&G - Murat Genç6:45 pm - 7:00 pm Questions & Answers7:00 pm - 9:00 pm Dinner buffet Murat  Genç  of  P&G   2
  • 3. World Tour 2013NOW: Istanbul Next Stop: Dubai (March 7th) 3
  • 4. IntroductionJan Rezab, CEO & Co-Founder @janrezab
  • 5. About Us 20 % of Marketers CustomersFORTUNE 500 monthly across Companies 100+ countries
  • 6. Social is changing all the Time Brands are changing 1 billion Users are changing = increasing “noise” 6
  • 7. Constant changeFacebook 2009: Facebook 2013: 7
  • 8. What Users cope with on Facebook (from Brands) 2009 2013 1 user likes 4,5 pages 1 user likes 40 pages Pages post on avg. 5 times Pages post on avg. 36 times 23 updates 1440 updates per month per month 8
  • 9. Turkish Users 9
  • 10. Turkish Brands post less in average 45 40 35 30 25 20 Turkish Brands Worldwide Brands 15 10 5 0 10
  • 11. An average Turkish user is a fan of 44 pages
  • 12. Average Turkish user is a fan of 44 pages 12
  • 13. Brand pages liked by an average Turkish user 13
  • 14. What brands post and what users like to share Post Types Post Shares 100% 100% 75% 75% 50% Status 50% Photo Link 25% 25% 0% 0% 14
  • 15. Most favorite brand posts 15
  • 16. Top 5 Facebook Brands by Number of Local Fans 16
  • 17. Top 5 Facebook Brands by Post Engagement Rate 17
  • 18. Top METRICS in Social MediaBeing social is notabout one metric.It’s about all of them. 18
  • 19. Return On EngagementFans and Fan Activity of Engagement Response RateGrowth Your Page Rate and Reach Response Time 19
  • 20. Engagement Rate 20
  • 21. The Alpha and omega of successful social strategy
  • 22. Gaining the Reach and Engagement in Minutes 2500 70 Average Likes Average organic unique impressions 60 2000 50Impressions 1500 40 Likes 30 1000 20 500 10 0 0 1 11 21 31 41 51 61 Time in Minutes 22
  • 23. Science of Posting 23
  • 24. Science of Posting1.80% Weekly Traffic Weekend Traffic1.60%1.40%1.20%1.00%0.80%0.60%0.40%0.20%0.00% 0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 24
  • 25. Open and drive 2 Way Communication socially-devoted.com 25
  • 26. Questions answered on Facebook 26
  • 27. Top Socially Devoted Industries 27
  • 28. Top 5 Socially Devoted FB Brands in Turkey 28
  • 29. Electronics – Case Study 51% Are responded… 29
  • 30. BrandLove 30
  • 31. Recommendation for 2013›  Monitor and measure your activity›  Drive the industry and invest in innovations›  Devote resources into social customer service›  Post only local and relevant content in a timely manner›  Make sure you get into News Feed 31
  • 32. How We can help You to get there..... Categorization Data Brand Graph 32
  • 33. How We can help You to get there..... Categorization Benchmarks Brand Graph 33
  • 34. Brand Graph 34*not  all  categories  are  present  in  the  chart  
  • 35. How We can help You to get there..... Visualization Benchmarks 35
  • 36. ...with Our Products Platform ad 36
  • 37. Thank youJan Rezab, CEO of@janrezab