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Social Insights 2014: Paris

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Social Insights 2014 is an event brought to you by Socialbakers—the global leaders in Social Analytics—designed to help you connect your social marketing to insights in 2014! …

Social Insights 2014 is an event brought to you by Socialbakers—the global leaders in Social Analytics—designed to help you connect your social marketing to insights in 2014!

We all know that data holds the key to unlocking success in social marketing. But what’s the best way to know what it is telling you about your content, interactions and promotion? What story is your data trying to tell?

Find out how to turn social data to insight, and insight into outstanding content that promotes your brand on social.

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  • This is our vision, the ultimate goal we want to achieve. Looking at our clients structure, we are not far a way!
  • As mentioned before, Social media, its users as well as brands are constantly changingIf we saw people liking only 5 pages on average in 2009, now the number increased to 50 and more. Also brands are posting more often, from once a week to once or twice a day.It become much harder to reach the fans as result of it. Taking in consideration that 90% of people never go back in to the page they liked, only way how they see that page is through the posts. The posts can reach organically only about 15% of the fan base. So it is necessary to think about boosting them by investing advertising budget behind.
  • Now, lets take a look at the top 2013 trends and predictions. The Facebook Engagement is steadily decreasing. So does reach. This is a natural process, since there are increasingly more fans, and more of those are liking more pages. So their attention gets divided and they engage less. If we saw people liking only 5 pages on average in 2009, now the number increased to 50 and more. Also brands are posting more often, from once a week to once or twice a day.It become much harder to reach the fans as result of it. Taking in consideration that 90% of people never go back in to the page they liked, only way how they see that page is through the posts. The posts can reach organically only about 15% of the fan base. And now even this number seems to be decreasing. So, it is effectively necessary to think about boosting the content by investing some of your advertising budget.
  • Ad investments are growing
  • Even the few that boost posts, are doing it wrong!
  • But hardly all are really doing it!
  • Q4 data
  • AVG Number of User Replies99.31%AVG Number of User Mentions118.12%
  • Social Media are highly developing and constantly changing so as users and companies.If we saw (and still can see) companies just being on social, (because everybody is), in the second stage they are using listening tools, are focused on fan growth and might be using some basic ads.While so called “Next generation” of social-matured brands are very well aware of ROI of social (or at least testing in) and keeping Social media in the center of their focus. They are running perfect social customer care having dedicated teams and using advanced technologies to be able to respond more promptly. Creating engaging content is the way how to keep the messages reaching high interactions and therefore being seen by more people. Advanced advertising formats like “Custom audiences, or Log – out experience” are common part of their daily lives.
  • One of the tool’s core features is the automatic post boosting. This means that posts that are performing well organically will automatically get boosted in order to drive clicks, impressions, engagement and more!You can see exactly how that works in this visual. That as organic engagement goes up, it will hit a certain peak when it should be boosted. If you are using automatic post-boosting, this will happen automatically.The result, a large jump in impressions and engagement.
  • But we are not thinking only globally. We know that understanding of the specificities of local markets is the key to the success for our clients, so we carter to the needs of both local and global businesses.Today we are going to share our social insights into the performance of social media in Australia.
  • ...and make people this happy.Nestle – social news room – another brand -> social screens into factories (Pernod)… to motivate
  • AVG Number of User Replies99.31%AVG Number of User Mentions118.12%
  • The Social Media Workflow suggested by Socialbakers follows current trends settled by Social Media platforms, reflect needs of brands and behavior of users.Analyze – See what your fans like, what they talk about and what they react to. Engage - Based on those findings, engage with your community. Answering their questions and managing the conversation is essential – analyzing of response rate and response time belongs at this part.Promote - When the published content scores high in number of interactions organically it is right time to boost it and advertise that message to reach even bigger audiences. By keeping this process in order, the Social Media performance of any brand will grow!
  • Please insert your contact info! Make it easy for your prospects to get in touch with you!
  • And there is more that Social media manager has to deal with.What content works, what people are talking about - he (or she) needs right data to make right decisions – about own performance as well as of competitors. Creating engaging content to get through the clutter is the key as well as managing conversation. That is a lot.
  • And there is more that Social media manager has to deal with.What content works, what people are talking about - he (or she) needs right data to make right decisions – about own performance as well as of competitors. Creating engaging content to get through the clutter is the key as well as managing conversation. That is a lot.
  • The Social Media Workflow suggested by Socialbakers follows current trends settled by Social Media platforms, reflect needs of brands and behavior of users.Analyze – See what your fans like, what they talk about and what they react to. Engage - Based on those findings, engage with your community. Answering their questions and managing the conversation is essential – analyzing of response rate and response time belongs at this part.Promote - When the published content scores high in number of interactions organically it is right time to boost it and advertise that message to reach even bigger audiences. By keeping this process in order, the Social Media performance of any brand will grow!
  • These are threefundamentalthingsthatAnalyticscanhelpyouwith.Itenablesyou to monitor the performance ofanypagewithouthavingadminrigtsforit.Itcangiveyoupricelessinsights and business intelligence. And of course, it is great tool to measure your performance and optimize it.
  • And doyouknowwhy? Becausetheysimplyhavetime to do so. Becauseusingpublishingtoolssavesyoutime, whichyoucan, in turn, investinto more worthwileactivities, such as focusing on creating more new, engagingcontent.
  • Builder is a team-oriented social publishing platform – the main benefits are absolute control and automation of the publishing process across multiple social networks. Manage your whole social presence in one tool. Here are just some key things Builder allows you to do. Overall, themain benefit indeedisincreasingyoursocial media performance, sinceyourcontentworkflow and customerretention and support canonlyimprove.
  • Also, thanks to Builder, we can monitor media output and the communication of our competitors in real time, so we know what the market is talking about. We know how our competitors position themselves, what tone of voice they are using and how well is their content performing. We can therefore position ourselves better in contrast or in emulation of the best practices.
  • Ad Analytics is broken into 3 sections. Ad Booster, Ad Analytics and Ad Manager.The Ad Booster section is dedicated fully to the promotion of newsfeed advertisements. With Ad booster you will be able to accelerate the performance of your most popular content by automatically boosting posts that have high organic reach.Ad Analytics allows marketers to see quick insight into all of the campaigns that are being run on an account. This allows you to see exactly what is working and what is not working in your campaigns. You will know when, where and what ads are effective so that you can drive the performance of all social campaigns.Ad Manager section is dedicated to the management of all campaigns and the creation of individual advertisements. With Ad Manager you will be able to target the exact audience you want to reach for every campaign by using our easy-to-use custom audience and targeting features.
  • Ad Analytics is broken into 3 sections. Ad Booster, Ad Analytics and Ad Manager.The Ad Booster section is dedicated fully to the promotion of newsfeed advertisements. With Ad booster you will be able to accelerate the performance of your most popular content by automatically boosting posts that have high organic reach.Ad Analytics allows marketers to see quick insight into all of the campaigns that are being run on an account. This allows you to see exactly what is working and what is not working in your campaigns. You will know when, where and what ads are effective so that you can drive the performance of all social campaigns.Ad Manager section is dedicated to the management of all campaigns and the creation of individual advertisements. With Ad Manager you will be able to target the exact audience you want to reach for every campaign by using our easy-to-use custom audience and targeting features.
  • You can see in the overlapping section, the percentage of Fans that are also Fans of a competitor.The size of the bubble also gives a visual representation of the size of the page.
  • As mentioned previously, Ad Analytics is dedicated to newsfeed ads. Reacting to Facebook’s 2013 changes in advertising formats, and the fact that 75% of Ads run are newsfeed advertisements; we have created an entire section just to the promotion of these types of Ads with Ad Booster.One of the tool’s core features is the automatic post boosting. This means that posts that are performing well organically will automatically get boosted in order to drive clicks, impressions, engagement and more!You can see exactly how that works in this visual. That as organic engagement goes up, it will hit a certain peak when it should be boosted. If you are using automatic post-boosting, this will happen automatically.The result, a large jump in impressions and engagement.
  • But the Marketers are not really doing it
  • The Social Media Workflow suggested by Socialbakers follows current trends settled by Social Media platforms, reflect needs of brands and behavior of users.Analyze – See what your fans like, what they talk about and what they react to. Engage - Based on those findings, engage with your community. Answering their questions and managing the conversation is essential – analyzing of response rate and response time belongs at this part.Promote - When the published content scores high in number of interactions organically it is right time to boost it and advertise that message to reach even bigger audiences. By keeping this process in order, the Social Media performance of any brand will grow!
  • What we do and The concept of the curve
  • Social consulting as data-driven consulting, products as tools helping you to do amazing work yourself.The tactical and strategic (dashboard, screens, smba) solutions are our way of helping you with whatever cannot be included in the product.
  • Last two stages – being able to connect business and social – this is why we are here
  • Altimeter, A State of the Industry Report (State of Social Business)Oct 2013Not many are there! And this is connected to employee education, team division and competencies and the (usually lacking) holistic approach
  • Marketers have to teach the company about the benefits of social – it should be vice versa, management should endorse SM, otherwise SM remain „nice to have“
  • When CEO himself is a SM enthusiast and persona, it is easy to achieve a holistic approach.Social-wise CEO wants SM to be a part of the overall company strategy and vision
  • An evangelist/ninja/jedi/guru – all these buzzwords make sense when you are the lone ranger fighting for the place for social media in your business
  • Does your CEO and management use (support/understand) the social?Do you have a positioning of social media in the context of PR and communication?Is Social part of the HR policy?
  • Independent platform – starting discussion on multiple levels of the company, from reactive to proactive… provides know how on how deeply your Social Strategy is connected with your overall (marketing and sales) business goals …..analyzes the structure and the process of your social media team
  • We conducted the study on ourselves and on one external partner, analyzing interviews, questionnaires and observations, finding out that the area of social is dynamic, things need to be updated, discussions were started about what needs to change, policies, visions, usage across the organizationSMBA is connected to leadership, visions, things beyond social
  • we started talking about what can we be doing even better... Because the „already there“ in social doesn‘t last long and even we have to move and improve
  • ...so we built our own social command center – we need to see all the data as it comes in and we also need to have it visualized so it doesn‘t give us headacheNot only for SM managers, can be used as PR tool, for other depts to see the impact of what they doA tool for analysts on a daily basis, and for C-level people to enable them make strategic decisions
  • however it can also be displayed in a more dynamic, edible and attractive way...
  • We have worked with clients big and small, beginners and advanced pros in SM area, and we are here to help you move up the social maturity curve. This is the basis for the business approach towards social media.And knowing what you should say, to whom and why and predicting the effect is crucial, because otherwise...
  • (A suggested „how not to do it“ post from our French colleagues – insurance company and „Accidents don‘t just happen to the others“ as promo for life insurance)
  • (this should complement a slide from the product presentation)
  • Social media can be both and these two complement each other
  • ...and we can deliver across all these needs and levels. We can answer all the questions that might emerge as we are based in data and experience (loyalty, forecasting, audits..)
  • Transcript

    • 1. Paris 27th March 2014 socialinsights socialbakersFR # @
    • 2. Delphine Gatignol Director France, Socialbakers delphine@socialbakers.com #socialinsights
    • 3. CMO Keynote: Social Media Secrets Neil Morgan CMO, Socialbakers The Social Media Workflow 1. Analyze! - Core concepts & Demonstration Luca Benini VP of Sales EMEA Insights in Practice – Guest keynote Julien Jalouzet, Director for Digital Marketing, PSG AGENDA #socialinsights
    • 4. 2. Engage! - Core concepts & Demonstration Luca Benini VP of Sales EMEA Insights in Practice – Guest keynote Alice Peuple, Director for International Social Media & Press, Maisons du Monde 3. Promote! - Core concepts & Demonstration Delphine Gatignol Head of France Moving up the Social Maturity Curve Barbora Votavova Senior Consultant, Socialbakers PLUS AGENDA #socialinsights
    • 5. Our vision is to become worldwide standard for the way, social media marketing is measured and optimized
    • 6. Advertisers expected to spend $12 billion on social in 2014 Sources: ZenithOptimedia, eMarketer, February 2014
    • 7. The Social Marketing Workflow #socialinsights
    • 8. Neil Morgan CMO, Socialbakers @neil_morgan #socialinsights
    • 9. Untold Social Media Secrets (& How analytics-driven marketers perform better) Neil Morgan, CMO @neil_morgan
    • 10. Social is getting cluttered
    • 11. Pages post more content posts / month 7 2009on average posts / month 40 2013on average Sources: Socialbakers, data range: 2009 – 2013
    • 12. Organic Reach is dropping both globally and locally Sources: Socialbakers, data range: 1.1. 2013 – 31.12.2013 0.28% 0.33% 0.38% 0.43% 0.48% 0.53% 0.58% 2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12 Global France
    • 13. of consumers say the posts made by companies on social media influence their purchases.78% Consumers testify the influence of social media Source: Hubspot, Social Media Referrals Infographic, 2012
    • 14. During 2013 the average social Ad Spend has increased by Sources: Socialbakers, data range: 1.1.13 – 31.12.13 +54%
    • 15. Facebook ads don’t work? Or is it the marketers that operate them?
    • 16. Efficiency Gap
    • 17. Marketers fly blind
    • 18. Over half of Facebook posts are boosted with default targeting
    • 19. Marketers know what they should do 90% Ranks Competitive Analysis & Industry Benchmarking as important Source: Socialbakers Marketing Survey, January 2014, 525 respondents
    • 20. and what they want to achieve 75% Aims to Increase Brand Awareness Source: Socialbakers Marketing Survey, January 2014, 525 respondents
    • 21. 66% Source: Socialbakers Marketing Survey, January 2014, 525 respondents Aims to Drive Sales & Customer Acquisition Majority sees direct ROI in social
    • 22. 33% Only 1/3 of marketers Are using tools for deep social performance analytics Sources: Socialbakers Marketing Survey, Jan 2014, 525 respondents
    • 23. Facebook “Pages to Watch“
    • 24. SOCIAL CUSTOMER CARE
    • 25. #socialinsights IAC PR CASE STUDY
    • 26. IAC PR Blunder - ask.com, tutor.com, homeadvisor.com, collegehumor.com, dictionary.com - 1,3B monthly visits - 150 brands & products - 100M mobile apps downloaded
    • 27. #socialinsights The same logic applies to brands. Your messages and ads will be seen in context of current events
    • 28. Wrong ad, wrong time
    • 29. Some think ignoring crises on social is OK Sources: Socialbakers, data range: 1.4.13 – 1.7.13
    • 30. Top Facebook Industries in Social Customer Care Sources: Socialbakers, data range: Q4 2013
    • 31. For the first time in 2 years: Sources: Socialbakers, data range: Q4
    • 32. Twitter follower interactions have globally doubled in 2013 Increase of average number of user mentions of brand profiles Twitter follower interactions have globally doubled in 2013 +118% Sources: Socialbakers, data range: 1.1.2013 – 31.12.2013
    • 33. KLM 10 Languages More than 100 Employees 1 Hour Response Time, 24/7 While others know, that handling it right...
    • 34. KLM AZUL Emirates AirAsia Turkish Airlines GOL Nasair Air France Qatar Airways SouthwestAirlines % of Engaged Users % of Engagement AIRLINES… pays off Sources: Socialbakers, data range: Q4
    • 35. So, how do analytics-driven marketers perform better?
    • 36. #socialinsights Fans / Fan Growth Activity of Your Page Engagement Rate / Reach Response Rate Response Time Social is not about one metric, it’s about all of them $Paid media
    • 37. Analytics users have up to 2x times better results 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12 Average Interactions in 2013 Sources: Socialbakers, data range: 1.1.13 – 31.12.13
    • 38. They know Teenagers Are Not Leaving Facebook
    • 39. They Automatically Boost High Performing Content Invest into successful organic posts at the right time to amplify impressions, reach and engagement. Post’s Livetime
    • 40. #socialinsights Recommendations from social marketers
    • 41. Automated, ready-made reports
    • 42. #socialinsights They practice what they preach
    • 43. Regional Insights
    • 44. The TOP 5 industries take 65% of user likes Sources: Socialbakers, data range: January 2014 [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE], [VAL UE] [CELLRANGE] [VALUE] [CELLRANGE], [VAL UE][CELLRANGE], [VAL UE]
    • 45. Sources: Socialbakers, data range: February 2014
    • 46. Sources: Socialbakers, data range: February 2014
    • 47. Summary #socialinsights
    • 48. @ neil_morgan www.socialbakers.com info@socialbakers.com Thank you! 59
    • 49. • Insert Ishe slides here Q&A
    • 50. What are the issues? #socialinsights
    • 51. Having the right data Getting through the clutter Creating Content Managing Conversation What companies need to deal with ...on the TACTICAL level
    • 52. Crack the ROI quantification code Team competencies & KPIs Goal settings Reporting results What companies need to deal with ...on the STRATEGIC level
    • 53. Social Media Workflow by Socialbakers #socialinsights
    • 54. Analyze to understand #socialinsights
    • 55. #socialinsights Gain Valuable Insights & Competitive Intelligence Monitor performance of any page without Admin rights Why is analytics important? Analyze & Optimize Your Performance
    • 56. Live demonstration: Socialbakers Analytics
    • 57. “Socialbakers has fundamentally changed the way that LVMH plans, implements, and optimizes our social media. Its technology saves us tremendous amounts of time and resources.” Thomas Romieu Group Digital Director at LVMH
    • 58. Twitter Mentions Correlate with Bitcoin Sales 0 200 400 600 800 1000 1200 0 20000 40000 60000 80000 100000 120000 140000 2-Feb 3-Feb 4-Feb 5-Feb 6-Feb 7-Feb 8-Feb 9-Feb 10-Feb 11-Feb 12-Feb 13-Feb 14-Feb 15-Feb 16-Feb 17-Feb 18-Feb 19-Feb 20-Feb 21-Feb 22-Feb 23-Feb 24-Feb 25-Feb 26-Feb 27-Feb 28-Feb 1-Mar 2-Mar Volume of BTC traded vs. Twitter mentions Volume (BTC) Daily Mentions (of Bitcoin) Sources: Socialbakers, BitcoinCharts, 2nd February - 2nd March, 2014
    • 59. 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 0 20000 40000 60000 80000 100000 120000 140000 2-Feb 3-Feb 4-Feb 5-Feb 6-Feb 7-Feb 8-Feb 9-Feb 10-Feb 11-Feb 12-Feb 13-Feb 14-Feb 15-Feb 16-Feb 17-Feb 18-Feb 19-Feb 20-Feb 21-Feb 22-Feb 23-Feb 24-Feb 25-Feb 26-Feb 27-Feb 28-Feb 1-Mar 2-Mar Volume of BTC traded vs. Tweet ER Volume (BTC) Average Tweet Engagement Rate [%] The more engagement the more BTC is sold Sources: Socialbakers, BitcoinCharts, 2nd February - 2nd March, 2014
    • 60. Engage with your community #socialinsights
    • 61. Brands Using Publishing Tools Produce 37% More Content. Source: Socialbakers database #socialinsights
    • 62. #socialinsights Improve Content Performance Fully Control the Publishing Process Manage Content Across Multiple Platforms Why a publishing platform ?
    • 63. Live Demonstration: Socialbakers Builder
    • 64. The answers bring more questions 0 50 100 150 200 250 300 350 400 Socially Un-Devoted Socially Devoted Average Number of Questions Sources: Socialbakers, Q4 2013
    • 65. Socially Devoted brands receive on average more interactions 0 20000 40000 60000 80000 100000 Socially Un-Devoted Socially Devoted 56% Sources: Socialbakers, Q4 2013
    • 66. Alice Peuple Director for International Social Media & Press, Maisons du Monde #socialinsights
    • 67. Promote your best content #socialinsights
    • 68. #socialinsights
    • 69. #socialinsights Why promote your content ? Accelerate Performance of Popular Content Drive Success of All Social Campaigns Target the Right Audience for Every Campaign
    • 70. 2 Is your Fan also a Fan of your competitor? StaropramenPilsner Urquell Staropramen Budweiser Budvar Competitor: Country: Overlap: Renault Czech Republic 19 % Competitor: Country: Overlap: Budweiser Budwar Czech Republic 16 % 1 2 Fan OverlapPage Size 1
    • 71. Automatically Boost Social Advertisements Invest into successful organic posts at the right time to amplify impressions, reach and engagement. Post’s Lifetime Sources: Socialbakers, 1.1.- 31.12. 2013
    • 72. Live Demonstration: Socialbakers Ad Analytics
    • 73. “With Ad Analytics, we are able to turn insights into action! We run successful Facebook campaigns while saving costs, driving product and service promotions.” Wolfgang Strum Head of Social Media Management, A1 Telecom
    • 74. Marketers are slowly learning how to target In 2013, advertisers became more aware that blasting messages across all types of ad placements is not the most effective way of driving campaign success metrics. January 2013 All Facebook Desktop Logout News Feed (Desktop and Mobile) News Feed (Desktop) News Feed (Mobile) Right-hand Column Typeahead December 2013 81 % 42 % Sources: Socialbakers, :1.1.13 – 31.12.13
    • 75. of the posts are being promoted on Facebook.9% Only Sources: Socialbakers, data range: 1.1.13 – 31.12.13
    • 76. Even though boosting clearly increases the reach! Not all content types work the same when boosted. Takeaway: Never boost a Status! Post Types Distribution of Post Types % Increase In Reach By Paid All Types 19.08 % Photo 76.29 % 20.57 % Video 4.85 % 17.78 % Link 13.18 % 19.69 % Status 2.23 % 4.97 % Sources: Socialbakers, Q3 & Q4 2013
    • 77. Social Media Workflow by Socialbakers #socialinsights
    • 78. Barbora Votavova Senior Consultant, Socialbakers PLUS #socialinsights
    • 79. Moving up the Social Media Maturity Curve #socialinsights
    • 80. Source: Altimeter, A State of the Industry Report, October 2013
    • 81. Social Strategy Bottom – Up Approach Top-Down Approach
    • 82. Social-Wise CEO
    • 83. UNDERSTAND The Social CrusaderWORKFLOW INTRODUCTION INTERACT OPTIMIZE #socialinsights
    • 84. UNDERSTAND Eliminate the “Social Media Silo” WORKFLOW INTRODUCTION INTERACT OPTIMIZE » Is social part of the overall vision/strategy of the organization? » Is it used by CEO ? HR ? PR ? .... » Or is it done somewhere in the basement?
    • 85. Social Media Business Accelerator Internal Areas Budget Social Media Integration Team Technologies Reporting & KPIs Visions & Plans External Areas Work-flow Quality of Communication SM Presence & Rules Content Engagement Audience Customer Care 12 Key Areas under study
    • 86. Social Media Business Accelerator
    • 87. Social Command Center
    • 88. Occasional TV!
    • 89. #socialinsights Social Media Newsroom
    • 90. UNDERSTAND WORKFLOW INTRODUCTION INTERACT OPTIMIZE All you ever wanted to know about social media but were afraid to ask... We help you to find answers Where are we? Market situation assessment How are we doing? Performance analysis Who are we talking to? Audience analysis What should we do and say? Social behavior recommendations How do we handle this all? Complex consulting solutions
    • 91. UNDERSTAND WORKFLOW INTRODUCTION INTERACT How bad can it be?
    • 92. UNDERSTAND WORKFLOW INTRODUCTION INTERACT OPTIMIZE A)… validate your metrics & KPIs » Define metrics that matters B)… constantly innovate » Review your Social/Digital Strategy frequently C)… adapt the org. structure & technology » Update workflow & tools D)… keep the customer first » Define the right Social Customer Care, manage the Advocates & Influencers E)… become the social evangelist » Unlock the power of social in the whole organization Action steps
    • 93. Small & Tactical Big & Strategic
    • 94. • Insert Ishe slides here Q&A
    • 95. Summary & Conclusions What next? socialinsights socialbakersFR # @
    • 96. • Unique opportunity to leverage Social Media • Analyze • Engage • Promote • Advertisers expected to spend $12 billion on social in 2014 • Working with global platforms therefore with potential to reach a global audience • Now is the time to get socially fit #socialinsights
    • 97. Most retweeted Tweet today socialinsights socialbakersFR # @
    • 98. Thank you! socialinsights socialbakersFR # @

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