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Social Insights 2014: Singapore - Ryan Lim, Blugrapes
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Social Insights 2014: Singapore - Ryan Lim, Blugrapes

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Ryan is the co-founder and Business Director of Blugrapes, a marketing consultancy specializing in digital consumer engagement across social media and mobile marketing platforms. He has more than15 …

Ryan is the co-founder and Business Director of Blugrapes, a marketing consultancy specializing in digital consumer engagement across social media and mobile marketing platforms. He has more than15 years of experience in digital marketing and has led Blugrapes to become Agency Of The Year finalist for two consecutive years. Currently he heads the Consulting Team to provide social media consultancy and advisor to Fortune 500 companies. He is constantly sought after as a marketing industry expert for key social media opinion pieces and is a regular contributor of articles to many leading marketing publications.

Ryan is often invited to train marketing professionals on social media. With a vision to make Digital Marketing better, he has trained over 2,000 marketing professionals across the ASEAN region to date. He is also a prolific speaker appearing at key digital marketing industry conferences.

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Transcript

  • 1. From Insights To Intelligence A Social Insights 2014 Presenation v140226 INTRODUCTIONS A Little About Us We make Digital Marketing better.
  • 2. Our Firm Blugrapes is a leading marketing consulting firm that focuses on helping businesses grow through the better use of digital mediums. We make Digital Marketing better. Our Clients We make Digital Marketing better.
  • 3. HAVING SOCIAL INSIGHTS Better Social Marketing We make Digital Marketing better. Good Insights Are Important We make Digital Marketing better. We need good data to provide good judgment calls as a consultancy. Socialbakers helps us collate all the necessary data into a single comprehensive view while we spend time analyzing and developing strategies instead.
  • 4. Insights Are Retrospective We make Digital Marketing better. Where You’ve Been Where You’re Going Hindsight does not necessarily help us predict the future accurately. Only A Part Of The Puzzle We make Digital Marketing better. Activity Level Quality Level Social insights tells us part of the puzzle to understanding what happened. It measures the activity level, but not the quality of its execution.
  • 5. Popular Content Is Not Always Suitable We make Digital Marketing better. We Need Intelligence We make Digital Marketing better. We need to augment social insights with a quality view to provide us with intelligence needed for better judgment calls.
  • 6. FROM INSIGHTS TO INTELLIGENCE Being More Effective We make Digital Marketing better. 1. Content: Optimization to Influence We make Digital Marketing better. Instead of just optimizing content, we should consider how effective the content was able to influence consideration when it matters.
  • 7. Who Would You Consider? We make Digital Marketing better. McDonald’s? KFC? Burger King? Are you on the Mental Menu? 2. Care: Reactive to Proactive We make Digital Marketing better. Waiting Finding Most social care is reactive as it waits for consumers to initiate action. We include measures on our ability to delight using proactive opportunities.
  • 8. The Royal Social Care Treatment We make Digital Marketing better. Netflix was being opportunistic. The brand took the chance to delight a consumer even though the issue was not directed at the brand’s customer care channels. Self Supporting Communities We make Digital Marketing better. The focus need not always be on response times from the brand. A more sophisticated social care measurement is to determine how the brand had groomed the community to be responsive and support fellow customer care issues.
  • 9. 3. Community: Engagement to Love We make Digital Marketing better. Beyond engagement, we need to measure true brand love. True Brand Love We make Digital Marketing better. True brand love is expressed when there is no price tag nor incentive involved
  • 10. Self-Initiated Contests We make Digital Marketing better. Social NPS: The Measure Of Brand Love We make Digital Marketing better. +ve is Good
  • 11. IN A NUTSHELL Conclusion We make Digital Marketing better. Have A Healthy Dose Of Both We make Digital Marketing better. Social media intelligence begins with understanding both activity and quality performance of everything you do.
  • 12. Thank You. For enquiries, please contact: Ryan Lim ryan@blugrapes.com +65 9757 4016
  • 13. About Blugrapes Blugrapes is a leading marketing consulting firm that focuses on helping businesses grow through the better use of digital mediums. Since 2006, we have been trusted advisers to top global brands and professional marketers across Asia. Blugrapes works with our clients to solve increasingly complex marketing problems with consumer intelligence, digital and social media strategies, process development, professional trainings and managed solutions. As a pioneer in social media marketing, we have deep industry and digital marketing expertise. We are often sought for our thought leadership, advice, best practices and opinions. Blugrapes is committed to making digital marketing better. Find out more at www.blugrapes.com. We make Digital Marketing better.