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Social Insights 2014 Hong Kong - Ralph Szeto, CMRS
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Social Insights 2014 Hong Kong - Ralph Szeto, CMRS

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Ralph is one of the founders and Managing Partner of a digital and social media communications consulting company called CMRS Digital Solutions Limited in Hong Kong. Their core business offerings …

Ralph is one of the founders and Managing Partner of a digital and social media communications consulting company called CMRS Digital Solutions Limited in Hong Kong. Their core business offerings include social media intelligence and monitoring, social media content creation and management, email marketing, mobile marketing and digital marketing consultancy, etc. CMRS is the corporate member of Hong Kong Association of Interactive Marketing (HKAIM) and HK4As. The company is the first winner of the Silver Award and Local Hero of [Best Social Media Agency] hosted by Marketing Magazine in 2013.

Ralph is also actively joining various industry organizations. He is currently the Vice Chairman of HKAIM and the Committee Member of the Public Engagement and Partnership Standing Committee of Hong Kong Council of Social Service (HKCSS).

Besides, Ralph has been frequently going to local and overseas universities, media, trade and social welfare events and organizations as a guest speaker, part-time lecturer, trainer and judge. He is also a member of the Advisory Committee of Department of Humanities and Creative Writing of Hong Kong Baptist University.

Published in: Marketing

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  • 1. 2014 All rights reserved Mar 4th ‘14 CMRS Digital Solutions Limited reserves all rights on all the information contained in this document Welcome to Hong Kong
  • 2. 2014 All rights reserved What’re we baking today ? 2
  • 3. 2014 All rights reserved Happy birthday Pan Cake ! 3
  • 4. 2014 All rights reserved   A  digital  and  social  media     communica0ons  consultant  since  2008       Enabling brand  communica/on  excellence     in  digital  space     From  guiding  principles,  insights  to     user  engagement       4
  • 5. 2014 All rights reserved Our achievement “Social Media Agency of The Year” (May 2013 & Nominated Finalist in 2014) 5
  • 6. 2014 All rights reserved 6 Insight – Start from where ?
  • 7. 2014 All rights reserved Insight – Five Principles in Y14 7
  • 8. 2014 All rights reserved #1 Web + Mobile : Not Device Dependent 8
  • 9. 2014 All rights reserved #2 Always-On#2 Always-On 9
  • 10. 2014 All rights reserved #2 Always-On#3 Width & Depth 10
  • 11. 2014 All rights reserved 11 #2 Always-On#4 KPIs : Varied by Disciplines Social Media Product/ Service Promotion Customer Service Human Resources Public Relations Branding
  • 12. 2014 All rights reserved 12 #2 Always-On#5 Co-relation with other media “You  Who  Came  From  the  Stars”  
  • 13. 2014 All rights reserved •  Email •  SMS •  Other messaging channels •  Forum •  Blog •  News (web, mobile & social media) •  Web site •  Mobile app/ site •  Interactive kiosk •  facebook fan page •  facebook App •  Other social media sites Engagement Branding Customer Relation Word-Of- Mouth Corp Customer Digital Touch Points User generated content Produced content 13
  • 14. 2014 All rights reserved Social media in 2014 2012-13 2014 Growth Engagement & monetization Social for social sake Social for business sake Sporadic social Integrated across channels Follow email & direct marketing Learn from email & direct marketing Mobile…it’s coming Mobile...it’s here Customer Service ? Social + CRM Listen Insight 14
  • 15. CMRS business contact Mark Chan Ralph Szeto Managing Partner Managing Partner +852 2806 1909 +852 2806 1998 markchan@cmrs.com.hk ralphszeto@cmrs.com.hk www.cmrs.com.hk