2
4
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Question

Data

• What time of day does Intel get maximum engagement on
Facebook posts?
• Facebook insights data comparing...
10
• How can we efficiently drive traffic to a partner’s
purchase page?
Question

Data

• # of clicks, # of impressions, Cost...
12
• Which unique hashtags create maximum social
engagement on Twitter?
Question

Data

• Tweet-level data: RTs, fav’s, @repl...
14
• What factors contribute to a successful tweet?
Question

Data

• Tweet-level data: RTs, fav’s, @replies
• Parse data by ...
Engage NYC 2013: Jennifer Lashua, Intel
Engage NYC 2013: Jennifer Lashua, Intel
Engage NYC 2013: Jennifer Lashua, Intel
Engage NYC 2013: Jennifer Lashua, Intel
Engage NYC 2013: Jennifer Lashua, Intel
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Engage NYC 2013: Jennifer Lashua, Intel

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Engage NYC 2013: Jennifer Lashua, Intel

  1. 1. 2
  2. 2. 4
  3. 3. 5
  4. 4. 6
  5. 5. Question Data • What time of day does Intel get maximum engagement on Facebook posts? • Facebook insights data comparing posts at different times of day across 2 quarters • Measure likes, comments, shares • Best time: early morning (PT) Insight • Facebook community manager adjusts posting schedule Action
  6. 6. 10
  7. 7. • How can we efficiently drive traffic to a partner’s purchase page? Question Data • # of clicks, # of impressions, Cost Per Impression, Cost Per Click-through Insight • Entertaining lists are an effective way to engage an audience and deliver click throughs Action • Share this list multiple times via Intel social networks; replicate list formats.
  8. 8. 12
  9. 9. • Which unique hashtags create maximum social engagement on Twitter? Question Data • Tweet-level data: RTs, fav’s, @replies with specified hashtags Insight • #microhistory is a top-performer. Including certain words and hashtags limits performance. Action • Concentrate tweet-writing on broad tech #microhistory facts and other successful hashtags.
  10. 10. 14
  11. 11. • What factors contribute to a successful tweet? Question Data • Tweet-level data: RTs, fav’s, @replies • Parse data by content type, topic, type of hashtags, tweet length, # of hashtags, day and time of tweet Insight • Images, entertaining graphics, shocking facts perform well. • Shorter is better. “Clutter” diminishes performance. Action • Create more tweets reflecting our best practices. • Use but don’t over-use top hashtags.

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