Engage NYC 2013: Jeremie Moritz, Pernod Ricard

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Engage NYC 2013: Jeremie Moritz, Pernod Ricard

  1. 1. “Make a new friend every day” Jeremie Moritz / @jmoritz Social Media Manager Pernod Ricard Group
  2. 2. About us 19,000 Employees
  3. 3. Social is in our DNA « MAKE A NEW FRIEND EVERY DAY » Paul Ricard
  4. 4. The World is changing SOCIAL INTELLIGENCE CONVERSATION INTERACTION INTERUPTION Source: Fullsix Agency for Pernod Ricard
  5. 5. Key challenges
  6. 6. Key Challenges 110 315 YOUTUBE CHANNELS FACEBOOK PAGES PINTEREST PAGES 125 TWITTER FEEDS + specific platforms: Weibo, MixCloud… 45 45 INSTAGRAM FEEDS GLOBAL + LOCAL ECOSYSTEMS
  7. 7. You need structure CONTENT PLANNNING IN HOUSE EXPERTISE SOCIAL DATA CHARTER FOCUS SOCIAL LISTENING SOCIAL MEDIA DIGITAL GUIDELINES Source: http://socialmediatoday.com/britopian/167340/ideal-social-organization MANAGEMENT PLATFORM
  8. 8. Passion Brands … generate conversations
  9. 9. Conversations … lead to advocacy
  10. 10. Creactivity is key
  11. 11. Stay true and be bold
  12. 12. Involve (your) people Pierre Pringuet, vice chairman of the board and CEO “Our social network will help us to strengthen exchanges between employees around the world. It will facilitate and accelerate the spread of information and good practices. Collaborative and convivial, it should be a catalyst for innovation and creativity.” Source: http://www.research-live.com/news/technology/pernod-ricard-creates-chatter-as-employee-innovation-catalyst/4008830.article
  13. 13. Involve (your) people 19,000 people connected anywhere, any time, any device
  14. 14. Involve (all) people WWW.TSHIRTOS.COM http://youtu.be/q0GokKd2QRA
  15. 15. Show me the ROI
  16. 16. We’re still doing business
  17. 17. Objectives, Objectives, Objectives MY GOAL IS MY KPI IS TO INFORM/REACH % TARGET AUDIENCE TO RAISE ADVOCACY AGGREGATED SHARES TO RECRUIT # OF OPTIN PROFILES TO SELL CONVERSION RATE
  18. 18. Technology is 10% PUBLISH LISTEN ANALYZE CO/CREATE CONTENT MODERATE MODERATE/ ENGAGE GLOCAL CONTENT PLANNING
  19. 19. Put your head out! Flickr via SeanMcGrath
  20. 20. Key takeaways Clarity of purpose: I am / I do Listening and building smart data is key Back to basics and simplicity: less gimmicks more objectives Technology = foundations for educated intuition
  21. 21. The big bang theory utur is not valid anymore Source; http://www.wallpapershunt.com
  22. 22. Social is pushing us beyond big ideas utur Source; http://www.wallpapershunt.com
  23. 23. The future utur Predictive Technology Creative Fuel Editorial Strategy
  24. 24. Thank you @jmoritz jeremie.moritz@pernod-ricard.com Jeremie Moritz Social Media Manager Pernod Ricard Group

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