Socialarc - Is Your Facebook Content Getting Lost In The Wild?


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Only some of your fans see your how do you maximize reach and impressions? To get the most impact from your Facebook content, you need to understand more about the Facebook News Feed and how to drive higher organic reach.

This presentation is a step-by-step guide, along with some handy tips including:
- Measuring content performance
- Driving audience engagement
- Optimizing media spend

Published in: Technology, Business
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Socialarc - Is Your Facebook Content Getting Lost In The Wild?

  1. 1. THE FACEBOOK NEWS FEED:What Brands Need to KnowMay 2013
  2. 2. How can you help your brand content breakthrough in a sea of status updates, competingcontent, and pictures of kittens?2
  3. 3. 3Here’s a simple guide to working the system,including tips on how to improve content andengage your audience.
  4. 4. 4It all starts with your content. Yourposts need to have the polish of anad and be conversational enoughto engage people. Not easy.
  5. 5. 5Tip: Use a ruler. Make sure youmeasure content performance soyou know what works best foryour audience.
  6. 6. 6Facebook’s EdgeRank decideswhether or not your content willbe seen in your Fans’News Feeds.
  7. 7. 7Tip: Mix it up. Typically only 12% –15% of your audience will be shownyour content organically, so makesure you design for differentaudience segments.
  8. 8. 8Fans can take both good andbad actions. That helpsEdgeRank decide to show yourcontent to more, or fewer, ofyour Fans.
  9. 9. 9Tip: Look for the bad news. Seeingpositive stuff is easy, but peoplehiding or spamming your posts cankill your organic reach.
  10. 10. 10A"er creating great content, hereis your second key lever. Making a“page post ad” shows yourcontent to a lot more ofyour Fans.
  11. 11. 11Tip: Don’t throw good media dollarson poor content. ‘Nuff said.
  12. 12. 12Now here’s where things gets tricky…When your fans take positive actions, itgenerates “stories” and EdgeRankdecides which of their friends see them.
  13. 13. 13Tip: Ask for the sale. Use creativeCTAs that encourage people to shareyour content.
  14. 14. 14Their friends see the contentin their News Feeds and can alsotake actions, driving EdgeRankagain (or not).
  15. 15. 15Tip: Double down. If you see a postis working really well, considertargeting non-fans with yourpage post.
  16. 16. 16Here is your third lever. Make a goodthing even better. Use SponsoredStories to amplify Fans’ positiveengagement and show content tomore of their friends.
  17. 17. 17Tip: Put your best foot forward!Test and learn to find the rightbudget, timing, and targets forSponsored Stories.
  18. 18. Your posts are just the beginning, make sure youkeep the whole ecosystem in mind when creatingand promoting your content!18
  19. 19. 19
  20. 20. 20Utilize CTAsMeasure content performanceDesign content for different audience segmentsWatch all user actions, including the negative onesTarget non-fans with strong contentOnly amplify your best contentSpend media dollars wiselyCHEAT SHEET
  21. 21. Visit us at www.socialarc.comor contact us at:6550 Vallejo Street | Suite 201Emeryville, CA 94608hello@socialarc.com510.868.2787For more information