Social media for marketing

725 views
652 views

Published on

Social Media Monitoring can be a boon for marketing agencies, it can be used to gather an all round and detailed information about brands and their success rates in the market. In today’s fast moving world of today, no product can be successful until the product/ service is marketed well and Social media marketing has become an integral part of marketing practice

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
725
On SlideShare
0
From Embeds
0
Number of Embeds
121
Actions
Shares
0
Downloads
26
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social media for marketing

  1. 1. Social Media for Marketing Social Media Monitoring can be a boon for marketing agencies, it can be used to gather an all round and detailed information about brands and their success rates in the market. In today’s fast moving world of today, no product can be successful until the product/ service is marketed well and Social media marketing has become an integral part of marketing practice. As each one of us is aware of the marketing activities prospering over the social media, this domain has turned into a hub for marketing and branding
  2. 2. products. For each brand it is important that they have a strong social media identity in order to increase their fans and generate visibility through this medium. Marketing agencies are making complete use of this medium to disseminate information and awareness about the brand. Now taking account of the above mentioned facts Social media monitoring can be utilised effectively by marketing agencies to leverage its usage for the benefit of the brands. Since most of the marketing practices take place over the social media domain it is important for each agency to pay attention towards the brand’s mentions across the web. Following are the major advantages a marketing agency can derive from social media monitoring; 1. Understand Social Media Audience There are few basic things that builds the foundation of marketing a product. These include knowing the audience that is being catered to, the niche market and of course the thinking patterns of the target audience. By analysing the comments and posts of fans and haters across the web an agency can derive insights on the thoughts and views of the people on social media. Making a detailed study on the same, a brand manager can get to know the behaviour, likes and dislikes of most of the users and eventually plan his marketing activities likewise. 2. Campaign Analysis
  3. 3. One of the biggest concerns of a marketing manager is to ensure that the social media campaigns run by them attain major success. To monitor the total number of users who participated in the campaign, the total reach and frequency of the posts is an essential task for them. These analytics are comprehensively provided by the monitoring tools that clearly represent the data as well as related graphs. 3. Analysing Feedback Social Media is a platform where people can make statements and comments according to what they feel, freedom of speech and expression is a major advantage of the social media domain. As such users generally post genuine and relevant feedback about the brands. They also share their product experience with other people. This gives an opportunity to track the feedbacks and mentions to the agencies who can gain an understanding of the market from it. 4. Sentiment Analysis Most of the social media monitoring tools provides a feature known as the sentiment analysis. The tool itself analyses all the comments and posts related to a particular keyword that is put in by the user and demarcates positive and negative posts. This is then represented graphically to showcase how many users have to swayed and brought to the positive side of the
  4. 4. brand. This can help the marketing agencies to understand the exact people who need to be targeted and influenced. . source : http://www.socialappshq.com/blog/2013/10/11/social-media-monitoring-marketing- agencies/ http://www.socialappshq.com/

×