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Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
Cbj seminar
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Cbj seminar

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  • 1. MARKETING YOUR BUSINESS USING FACEBOOK AND TWITTER
  • 2. WHY IS FACEBOOK IMPORTANT FOR YOUR BUSINESS?  500 million people login to Facebook daily  Most common age demographic is 25 to 34 years  Facebook is now a top customer service tool  People trust Facebook  Most of your potential customers are already interacting with their friends and family on Facebook each day  Seeing ads and business pages on Facebook is now common
  • 3. TIPS TO OPTIMIZE YOUR FACEBOOK PAGE FOR SUCCESS
  • 4. BEST TIMES TO POST TO FACEBOOK  Mornings after 9am  After lunch during the work day  About 1pm to 3pm  During prime time TV  Between 8pm and 11pm  During LIVE TV events  Super Bowl, Final Four, Award shows, etc.  Do NOT post during work commutes or after 11pm
  • 5. USING FACEBOOK SCHEDULED POSTS
  • 6. THE BEST CONTENT TO EXPAND YOUR REACH  Certain types of posts have more reach: 1) Text only (very high reach) 2) Photos 3) Photo Albums 4) Links (very little reach) 5) Shared status updates (very little reach) *(Reflect posts with NO interaction; Each post will vary.)
  • 7. THE BEST CONTENT TO EXPAND YOUR REACH  For your most important posts, USE TEXT ONLY.  If you must post photos, post photos that are guaranteed to attract plenty of engagement (Likes, Shares, Comments)
  • 8. THE BEST CONTENT TO EXPAND YOUR REACH  When posting photos, use call-to-action items to entice your fans to engage with your post  Ask your fans to LIKE or SHARE your photo  “LIKE this photo if you love our new pizza!”  “Thumbs up if you would love to have this beautiful dress!”  “SHARE this photo with your friends to tell them of this awesome deal!”  Use descriptive words to entice your fans to engage with your post
  • 9. THE BEST CONTENT TO EXPAND YOUR REACH  Example of a Call-To-Action Photo Caption
  • 10. KEEPING YOUR FACEBOOK PAGE FRESH Content Ideas To Keep Your Fans Engaged
  • 11. KEEPING YOUR FACEBOOK PAGE FRESH  Take advantage of current events
  • 12. KEEPING YOUR FACEBOOK PAGE FRESH  Tie in your content with sports
  • 13. KEEPING YOUR FACEBOOK PAGE FRESH  Fill-In-The-Blank
  • 14. KEEPING YOUR FACEBOOK PAGE FRESH  Ask Trivia Questions
  • 15. KEEPING YOUR FACEBOOK PAGE FRESH  Use a FUN Voice to encourage engagement 
  • 16. FACEBOOK PROMOTIONS AND CONTESTS Gain new fans and increase traffic to your site
  • 17. FACEBOOK PROMOTIONS AND CONTESTS The rules have changed! YAY!!  You can now hold Facebook promotions without 3rd party apps  Through Likes, comments or Shares
  • 18. FACEBOOK PROMOTIONS AND CONTESTS  Example of a contest without using a 3rd party app:
  • 19. FACEBOOK PROMOTIONS AND CONTESTS  Example of a contest using a 3rd party app:
  • 20. FACEBOOK PROMOTIONS AND CONTESTS  Kimbrell‟s Ugliest Couch Contest Analytics  Increase in Facebook Fans during contest – 431 (33.77%)  Facebook Fan UNLIKES during or after the contest – 50 (11% of new LIKES)  # of Contest Participants – 14 (3 others were incomplete entries)  # of Friends of Fans increased 15% to about 616,000  Hits to the Contest App – 1,403  At the height of the contest (final days of voting) the Facebook Page reach grew to over 6,270 people in one week  The contest flier was “shared” 61 times on Facebook  The Facebook Photo Album of entries was shared 3 times  Amount of $ spent on Facebook Ads for the contest - $39.84
  • 21. FACEBOOK PROMOTIONS AND CONTESTS  Example of a contest using a 3rd party app
  • 22. FACEBOOK ADS Direct targeted traffic to your site as well as gain new fans
  • 23. FACEBOOK ADS  Include a simple, yet high quality photo/graphic  Use brief and concise ad copy  Create a clear call-to-action  Include an attractive link for click-through  Optimize your site for navigation  Beware of the 20% rule
  • 24. FACEBOOKADS The (dreaded) 20% Rule
  • 25. FACEBOOK ADS
  • 26. FACEBOOK ADS – AD TARGETING  Know your audience  Age?  Location?  Similar Interests?  Of which Facebook pages are they already a fan?  Run several different ads for 1 campaign  Test, Test, Test!  Promote contests with your Facebook Ads
  • 27. TWITTER FOR BUSINESS  Direct people to your site and create a conversation using Twitter
  • 28. WHY TWITTER IS IMPORTANT FOR YOUR BUSINESS  Open API  Over 200 million active users  Used as a customer service tool  Discover which topics your customers and audience are interested in
  • 29. BEFORE YOUR BEGIN TWEETING  Know your brand FIRST  What kind of content will you post?  What voice will does your brand use?  Make sure branding is consistent throughout  What is your target audience? (demographic?)
  • 30. CREATE ENGAGING CONTENT  Photos  Questions/Polls  Current events/Local news  Articles pertaining to your industry  What does YOUR audience want from you?
  • 31. TWITTER ETIQUETTE  No CAPS TWEETS  Do not overuse exclamation points!!!!!!!!!  Create a conversation with people you follow or those who follow you  Be polite  Respect other‟s personal opinions  Do not post anything political, profane, derogatory or unprofessional (Would you say this to a potential client in a meeting?)  Do not spam or post too much
  • 32. HASHTAGS – WHAT ARE THEY?  Hashtags were created as a SEARCH TOOL  For example: The official hashtag of „Dancing With The Stars‟ is #DWTS  You can follow all tweets pertaining to the show by searching for the hashtag #DWTS and looking within that “stream”  Other examples: #NASCAR, #clt, #Ta5
  • 33. THE SECRET TWITTER RULE THAT EVERYONE SHOULD KNOW…
  • 34. THE SECRET TWITTER RULE  Limits your audience:  “@socialapemktg is the best!”  Does not limit your audience:  “Local company @socialapemktg is the best!” OR  “. @socialapemktg is the best!”
  • 35. OTHER TWITTER TIPS  Tweet often but only using quality content  Ask yourself: Is this information shareable, useful or informational?  Show your personality behind your brand!  Talk to others as if you are a person, not just a company  It takes time; stick with your marketing strategy
  • 36. IN CONCLUSION  Know your brand FIRST  Create great, shareable content  Use a fun voice  Be personable  Create a solid marketing strategy  Have fun!
  • 37. SOCIALAPEMARKETING.COM APRIL@SOCIALAPEMARKETING.COM @APESMITH @SOCIALAPEMKTG FACEBOOK.COM/SOCIALAPEMARKETING

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