UNICEF on Instagram
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This presentation focuses on the current use of Instagram for UNICEF's global account but also country offices that we in HQ support. The goal of this presentation is to extol the benefits of......

This presentation focuses on the current use of Instagram for UNICEF's global account but also country offices that we in HQ support. The goal of this presentation is to extol the benefits of Instagram while also encouraging country offices to also utilize the channel for external communications when it comes to social media. This presentation contains: Why Instagram is important, how Instagram can be used, how UNICEF offices are using it for advocacy purposes, how to liaise with top influencers within the channel, sharing top brand examples and best practices, discussing analytic tools for the channel, and generally encouraging others within this organization to join in.

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Transcript

  • 1. The Importance of Instagram for UNICEF February 25, 2014
  • 2. Why Use Instagram?
  • 3. Fastest Growing Channel! 3
  • 4. What’s Possible- Photos
  • 5. What’s Possible- Videos 5
  • 6. What’s Possible- Filters
  • 7. What’s UNICEF Sharing?
  • 8. Announcements on Reports
  • 9. Videos Highlighting Campaigns
  • 10. Videos on Important Events
  • 11. Making Important Introductions 11
  • 12. Showcasing Campaigns & C4D Initiatives 12
  • 13. Using Instagram Language 13
  • 14. Sharing Facts on Emergencies 14
  • 15. Involve Influencers 15
  • 16. Who are They? 16
  • 17. Top Instagram Hashtags 17
  • 18. Top Brands on Instagram 18
  • 19. Nike Example- Being Relevant & Involving Fans 19
  • 20. Starbucks Example 20
  • 21. Charity Water Example 21
  • 22. Understanding Analytics 22
  • 23. Contests Are Also Possible 23
  • 24. New Features- Ads 24
  • 25. New Features- Direct Messages 25
  • 26. Join Us & Lets Take UNICEF Instagram Global! 26
  • 27. 27