Social Media Guidelines - updated 2013

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  • 1. 1 UNICEF Social Media Guidelines Updated September 2013
  • 2. 2 UNICEF has developed these guidelines to encourage staff, consultants, volunteers and interns to navigate social media ethically and strategically, and to promote our work while minimizing potential risks. They are consistent with other UNICEF and United Nations policies (including the UN Department of Public Information social media guidelines), as well as industry best practices - and a good dose of common sense. Be honest and transparent  If you will be communicating about your work, clearly state that you work for UNICEF and explain that you are expressing your own views through use of a short disclaimer.  Bear in mind that transparency does not mean disclosing information intended for an internal UNICEF audience or confidential material. Separate opinions from facts  This applies to both personal and professional use of social media.  Give credit where credit is due. For example, if you are including a quote or link to a story include the source, eg „via @BBC...‟ When sharing content produced by UNICEF, make sure to attribute it to UNICEF. Be passionate and add value Don‟t just broadcast information. Join in, be responsive and add value to the debate. Correct mistakes We are all human. If you make a mistake, correct it. Apologizing immediately after an embarrassing incident is the best way to handle most social media gaffes. It may even make your audience identify with you more closely. Respond to constructive criticism If you come across negative comments about UNICEF‟s work, you can help turn them into positive discussions. If you are not sure how to respond, discuss it with colleagues. Writing tips  Speak like a real person. Use active rather than passive voice (“The child threw the ball‟ rather than “the ball was thrown by the child”).  Keep it concise. People online have short attention spans. Also remember that the general public will not understand UNICEF/UN acronyms or jargon.  Don‟t forget grammar. You might have to use some abbreviations, but try to use the same standards of grammar and punctuation as you would in normal communications.  Follow the flow. Consider the language and expectations of the users and follow the conventions of the particular social media platform.
  • 3. 3 Learn Follow our slideshare account and join the UNICEF Digital group on Facebook to keep informed on best practices. You can also contact the Social & Civic Media team to schedule training or seek advice. Contact Gerrit Beger Chief, Social & Civic Media Division of Communication UNICEF 3 UN Plaza New York, NY 10016 Tel.: +1 212-326-7116 Cell: +1 917-605-1714 Email: Arturo Romboli Communication Specialist Social & Civic Media Section Division of Communication UNICEF 3 UN Plaza Tel: +1 212-303-7983 Cell: +1 917-478-9508 Email: Published by UNICEF - New York, September 2013 Original Guidelines published February 2012