Maximizing Your Impact with Social Media: Lessons Learned with UNICEF
Upcoming SlideShare
Loading in...5
×
 

Maximizing Your Impact with Social Media: Lessons Learned with UNICEF

on

  • 546 views

This was presented during a webinar put on by Radian6, in collaboration with Charity:Water

This was presented during a webinar put on by Radian6, in collaboration with Charity:Water

Statistics

Views

Total Views
546
Views on SlideShare
546
Embed Views
0

Actions

Likes
1
Downloads
14
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Maximizing Your Impact with Social Media: Lessons Learned with UNICEF Maximizing Your Impact with Social Media: Lessons Learned with UNICEF Presentation Transcript

  • 11Maximizing Your Impact with Social Media:Lessons learned with UNICEFRadian6 Webinar: 08.05.2013Speaker: Sebastian Majewski - @sebmaje
  • 22Social MediaMonitoring as aresearch methodology
  • 33The Challenge: Information is delivered in knowledge chunks.
  • 44
  • 55The Monitoring Approach•  Social media conversations offer the richness of qualitative researchand the sample sizes of quantitative research in real time.•  How do we detect digital smoke signals?
  • 66Types of monitoring
  • 77Evidence-based Marketing:
  • 88Rules are changing:The understanding ofperceptions is nuanced.
  • 99Men  tend  to  be  more  concerned  with  topics  that  focus  on  the  bigger  picture.  Women  tend  to  be  more  concerned  with  granular  topics,  focusing  on  direct  cause  &  effect.  59%  58%  54%  51%  48%  42%  41%  37%  41%  42%  46%  49%  52%  58%  59%  63%  Developmental  DisabiliEes  Unnecessary  Side  Effects  Chemicals/Unnatural  Distrust  Government/Industry  Religion/Ethics  Efficacy  Western  Plot  Female   Male  
  • 1010Rules are changing:Social Media triggersTraditional Media.
  • 1111
  • 1212hTp://youtu.be/ZMD1R4uSrCU    
  • 1313Rules are changing:The need for real timeengagement.
  • 1414Need for real-time engagement.
  • 1515Future Challenge:How can we engage withmillions of usersin real-time?
  • 1616Thank you for your attention.Sebastian MajewskiImpact and Analysis CoordinatorUNICEF - Social and Civic Media SectionTwitter.com/sebmaje