Maximizing Your Impact with Social Media: Lessons Learned with UNICEF

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This was presented during a webinar put on by Radian6, in collaboration with Charity:Water

This was presented during a webinar put on by Radian6, in collaboration with Charity:Water

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  • 1. 11Maximizing Your Impact with Social Media:Lessons learned with UNICEFRadian6 Webinar: 08.05.2013Speaker: Sebastian Majewski - @sebmaje
  • 2. 22Social MediaMonitoring as aresearch methodology
  • 3. 33The Challenge: Information is delivered in knowledge chunks.
  • 4. 44
  • 5. 55The Monitoring Approach•  Social media conversations offer the richness of qualitative researchand the sample sizes of quantitative research in real time.•  How do we detect digital smoke signals?
  • 6. 66Types of monitoring
  • 7. 77Evidence-based Marketing:
  • 8. 88Rules are changing:The understanding ofperceptions is nuanced.
  • 9. 99Men  tend  to  be  more  concerned  with  topics  that  focus  on  the  bigger  picture.  Women  tend  to  be  more  concerned  with  granular  topics,  focusing  on  direct  cause  &  effect.  59%  58%  54%  51%  48%  42%  41%  37%  41%  42%  46%  49%  52%  58%  59%  63%  Developmental  DisabiliEes  Unnecessary  Side  Effects  Chemicals/Unnatural  Distrust  Government/Industry  Religion/Ethics  Efficacy  Western  Plot  Female   Male  
  • 10. 1010Rules are changing:Social Media triggersTraditional Media.
  • 11. 1111
  • 12. 1212hTp://youtu.be/ZMD1R4uSrCU    
  • 13. 1313Rules are changing:The need for real timeengagement.
  • 14. 1414Need for real-time engagement.
  • 15. 1515Future Challenge:How can we engage withmillions of usersin real-time?
  • 16. 1616Thank you for your attention.Sebastian MajewskiImpact and Analysis CoordinatorUNICEF - Social and Civic Media SectionTwitter.com/sebmaje