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Monitoring report for the Global Handwashing Day and World Toilet Day 2012 social media campaign. Created by Sebastian Majewski - www.twitter.com/sebmaje

Monitoring report for the Global Handwashing Day and World Toilet Day 2012 social media campaign. Created by Sebastian Majewski - www.twitter.com/sebmaje

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  • 1. Global Handwashing Day andWorld Toilet Day Reporting –UNICEFOctober – November 2012
  • 2. Both events compared by volume of mentions 2
  • 3. Topic Trends: Which days peaked? 3
  • 4. GLOBAL HANDWASHING DAY 15 October 2012
  • 5. What were the most used terms about GHWD? 5
  • 6. Most mentioned Twitter usernames for GHWD 6
  • 7. Countries: Mentions from 154 countries were recorded 7
  • 8. Gender Demographics 8
  • 9. WORLD TOILET DAY 19 November 2012
  • 10. What were the most used terms about WTD? 10
  • 11. The most mentioned Twitter channels WTD 11
  • 12. Countries: Mentions from 169 countries were recorded 12
  • 13. Gender Demographics: The share between femaleand male audience is fairly balanced 13
  • 14. For more information, please contact Sebastian Majewski smajewski@unicef.org