11 Recommendations - Twitter
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11 Recommendations - Twitter

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11 Recommendations - Twitter 11 Recommendations - Twitter Presentation Transcript

  • 11 Twitter Recommendations
  • Before we start: Quantity vs Quality of followers What is more important:■  Get a really high number of followers?■  Get followers that are specifically interested in your topics?
  • 1.  Provide interesting and relevant content.■  What content is interesting for your followers?■  Find the right mix of content. ■  Messages, Links, Videos, Articles and “soft” issues■  What topics are trending?■  Respect copyright and reference your sources.
  • 2. Be professional and creative with your profile■  Choose a name that appeals to your followers■  Upload a picture that reflects you■  Let the people know where your location is■  Provide a link to your website■  Describe yourself in the bio
  • 3. Follow people that you want to follow you■  Follow those that you want to follow you: stakeholders, journalists, influencers…
  • 4. Interact with people you find relevant■  Retweet messages from interesting users■  @-reply users that you regard as strategic partners■  Ask followers to retweet your content by adding RT to your tweets
  • 5. Build strong relationships with influencers■  Be relevant when you reach out to influencers and add value to conversations■  Provide additional information to trending topicsWhat tools can you use to find influencers?
  • Social Mention is a social media search and analysis platform that aggregates usergenerated content from across the universe into a single stream of information.
  • Klout measures influence online. When you recommend, share, and create contentyou impact others. Your Klout Score measures that influence on a scale of 1 to 100.
  • 6. Be patient■  Find the right balance between asking for support and support influencers■  Building strong relationships takes time7. Offer exclusive content for Twitter Followers■  Maybe you can release a preview of a publication on Twitter■  Share some results only with Twitter followers
  • 8. “Live” Tweet from Events■  Use Twitter to Tweet from interesting events or shows■  Tailor your message to a specific audience9. Offer Twitter Q&As with Experts ■  Offer users the chance to ask questions about specific topics■  For Example, use International Women’s Day to hold a live Q&A about gender issues■  You can also use public events, such as the Eurovision Song contest or FIFA Worldcup etc.
  • 10. Use Hashtags to find a wider audience■  Tag common topics with the # sign■  Use themes, such as #SahelNOW or #FF■  Find the balance between readability and participation
  • 11. Integrate Twitter in your traditional communication■  Integrate Twitter into your website■  Integrate Twitter in your email■  Integrate Twitter in your print products
  • HootSuite is a social media management system to collaboratively executecampaigns across multiple social networks.
  • For questions or more information, please contact:Social and Civic Media Sectionsocialandcivicmedia@unicef.org