Social Media for Startups      A Primer      Presented at NWEN      Andy Boyer / Alonso Chehade      Jan 29, 2013         ...
About Andy Boyer / Social3i @social3i | @aboyer
About Alonso Chehade@social3i | @aboyer
Today’s Discussion Intros and getting to know each other Getting Started With Social   • Passive   • Active Inspirational ...
Where You Can Find Social3i @social3i | @aboyer
Who We’ve Worked With@social3i | @aboyer
What we do for fun @social3i | @aboyer
Your StartupPersonal Branding and Networking Through Social MediaWhy is it important?How can I get started? @social3i | @a...
Why Social Media is Important for YourPersonal Brand   Network and Engage with                                     Deepen ...
“Worldwide, 86% of companies have apresence on Facebook and Twitter….                                        .            ...
Using social media boosts                            website traffic:                      - Companies gain a 185% lift in...
What Do Customers Want?@social3i | @aboyer
“Social media users are willing to pay a                      21% premium for brands that deliver great                   ...
“There are one billion posts per day made on Facebook. The averageuser spends nearly 7 hours per month on the social netwo...
The Day that News Changed                      • 3:26 pm photo was                        posted to Janis                 ...
The moment that definedTwitter for the mainstream @social3i | @aboyer
@social3i | @aboyer                      social3i Proprietary and Confidential   17
Why Do We Need to Understand Social Media            Industry Shift in Marketing Spend           • 46% Decline in Tradesho...
A Complete Social Media Process                       • Use Social Media Monitoring tools to track the                    ...
Passive Social MediaHow do I get started?  @social3i | @aboyer
Logo Spotting   Facebook              Twitter   YouTube       LinkedIn   Wordpress    Blogger            Wikipedia   Fours...
@social3i | @aboyer                      social3i Proprietary and Confidential   22
Check Yourself @social3i | @aboyer
Listening via Google Alerts @social3i | @aboyer
LinkedIn @social3i | @aboyer
LinkedIn - @social3i | @aboyer
Quora Conversations     Quora users                         ask industry                            specific              ...
Email Tools (Rapportive) @social3i | @aboyer
Using Twitter Tools to Listen (Followerwonk) @social3i | @aboyer
More Twitter Tools  Hootsuite (Alonso will cover)  Tweet Deck  TwitCleaner  Twilert  100 more @social3i | @aboyer
An Active Social Media PlanPutting The Pieces Together  @social3i | @aboyer
Inspiration to Get Your Mind Going @social3i | @aboyer
No Social Plan = DisasterWaiting to Happen… @social3i | @aboyer
Social media has become a defacto customerservice channel @social3i | @aboyer
Involve Your Community in Decision Making @social3i | @aboyer
Involve Your Community in Decision Making @social3i | @aboyer
Convert into sales @social3i | @aboyer
Use Channels to Communicate to your base @social3i | @aboyer
Using Social Channels to Show What You Do @social3i | @aboyer
Choose a channel that maps you youraudience @social3i | @aboyer
Meme Jumping@social3i | @aboyer
Don’t forget the little things @social3i | @aboyer
Use email to enforce / enhance socialchannels @social3i | @aboyer
Follow (and copy) leaders @social3i | @aboyer
Why Should I blog? It’s Hard. @social3i | @aboyer
Help others help you @social3i | @aboyer
Building the Plan: The Philosophies @social3i | @aboyer
What’s your story?    You have more to talk    about than you realize    • Conferences    • Product Releases    • Speaking...
Be Realistic    So many    channels, s    o little    time.    Where to    focus your    time and    efforts? @social3i | ...
Set Your Goals                                                    Crowdsourcing                                       Prod...
Setting Your Expectations                                                  The Long Term Goal:                            ...
Understand Your Audience @social3i | @aboyer
Identify Key Customers                    Broad   Brand                   Message                             Potential Cu...
Identify Key Customers                  Narrow,   Brand          Targeted                  Message                        ...
Building the Plan: The Tactics @social3i | @aboyer
Building Channels Step 1:Set up a dedicated email address @social3i | @aboyer
Step 2: Why are we here? •   Who are we reaching? •   What do we want them to do? •   Which parts of the company can we in...
Step 3: Get a consistent name @social3i | @aboyer
Step 4: Have the right free tracking tools @social3i | @aboyer
Step 5: Determine your effort level @social3i | @aboyer
Step 6: Set up an Editorial CalendarEditorial Calendar  Date                Offline   Sales Calls   Aggregated   Blog   Fa...
Step 7: Find your audience @social3i | @aboyer
Also: Build in some lead gen @social3i | @aboyer
Building the Plan: The Relaborate Story @social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
Building the Plan: The Pillar Properties Story @social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
@social3i | @aboyer
Diving Deep into ChannelsAlonso Chehade @social3i | @aboyer
Top 5 Social Media Sites @social3i | @aboyer
Channel Overviews 3 Stats & 5 Tips  Facebook                  Twitter   LinkedIn                       YouTube   Google+ @...
FACEBOOK                      Over 1 billion                          active users                          Source: Facebo...
FACEBOOK       62% of B2C    companies acquired new customers from it.    Source: HubSpot’s Marketing Fact vs. Marketing F...
FACEBOOK                      Profiles Vs. Pages@social3i | @aboyer
FACEBOOK                      Types of Interactions@social3i | @aboyer
FACEBOOK@social3i | @aboyer
FACEBOOK@social3i | @aboyer
FACEBOOK               post once every two days@social3i | @aboyer
FACEBOOK                      keep updates brief@social3i | @aboyer
FACEBOOK@social3i | @aboyer
FACEBOOK                      ask questions@social3i | @aboyer
FACEBOOK                      Tell your friends@social3i | @aboyer
TWITTER                      Over 200 million                           active users                            Source: Wi...
TWITTER         67% of users    more likely to buy/recommend a brand they follow.                Source: Survey by Chadwic...
TWITTER                      Types of Interactions@social3i | @aboyer
TWITTER          Tweet often but with breaks@social3i | @aboyer
TWITTER@social3i | @aboyer
TWITTER@social3i | @aboyer
TWITTER@social3i | @aboyer
TWITTER@social3i | @aboyer
TWITTER                      is a link economy@social3i | @aboyer
LINKEDIN                      160 million                         active users                          Source: wikipedia@...
LINKEDIN            Profiles Vs. Company Pages@social3i | @aboyer
LINKEDIN                      Tell your company’s@social3i | @aboyer
LINKEDIN                      Share job openings@social3i | @aboyer
LINKEDIN Highlight your products & services@social3i | @aboyer
LINKEDIN                      Types of Interactions@social3i | @aboyer
LINKEDIN                      LinkedIn Groups@social3i | @aboyer
YOUTUBEOver 800 million         unique visitors/month                      Source: wikipedia@social3i | @aboyer
YOUTUBE                      Types of Interactions@social3i | @aboyer
GOOGLE+                      235 million                         active users                          Source: Wikipedia@s...
GOOGLE+                      Profile Vs Pages@social3i | @aboyer
TOOLS                      Handy tools@social3i | @aboyer
HootSuite      Monitor, Schedule, Collaborate @social3i | @aboyer
Rapportive    Always be connecting @social3i | @aboyer
followerwonk                      Smart Twitter Search@social3i | @aboyer
Google Alerts      Decent keyword mention alerts @social3i | @aboyer
TOPSY                      URL social search@social3i | @aboyer
TweetReach.com                  Tweet Analytics past 8 days@social3i | @aboyer
THANK YOU@social3i | @aboyer
Social3i Consulting                                            3135 Elliott Ave                  social3i                 ...
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Social3i - NWEN eIQ - Social Media for Startups - Jan 2013

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This presentation was delivered by Andy Boyer and Alonso Chehade to the NWEN eIQ, Social Media for Start-ups on Jan 29 2013.

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  • Via regular meetings and teamwork
  • (Heidi Cohen)
  • (MarketingProfs)
  • “Of those that have had interactions via social media, 54% said that this has changed their perception of the brand. Predictably, most consumers are looking for the latest offers and competitions via social media (49% and 48% respectively), though 33% are looking for direct answers to questions or complaints. ”Once they get in it.How to use other program – personal insights conversations, that people want to join. Taking the experience more robust beyond a robust – A Facebook social graph – relevant offers. Email conversations around segmentation.
  • (Heidi Cohen)
  • Here are the top 5 social media sites where both B2C and B2B marketers are distributing their content.
  • I’ll give you an overview of these 5, but spend more time in the top 3; which are Facebook, Twitter & LinkedIn. Alright let’s talk Facebook.
  • If social media sites were venues, Facebook would be like a giant living room with over one billion people sitting around.
  • where both B2C and B2B companies who have established a presence are acquiring new customers from it.
  • If social media sites were venues, Facebook would be like a giant living room with over one billion people sitting around.
  • If social media sites were venues, Facebook would be like a giant living room with over one billion people sitting around.
  • Facebook is great site to distribute your content, but also an opportunity to capture and share the story of your company with others.
  • And one of the best ways to do this is with pictures. That’s why photos on this platform get higher engagement than the average post.
  • For your company to stay present in this room, is very important to stay active by posting updates regularly. However don’t take over the room or their feed by talking too much. If you want to keep your fans away from unliking your page, the optimum post per day frequency seems to be around once every two days.
  • Facebook is a micro blogging platform, so be brief with your updates. People are scanning their feeds not reading them, so be quick and engaging. Practice keeping your posts under 80 characters, as it is a good reference point to get higher engagement.
  • ….and the more your fans engage with your page, the more often your posts will show up on their feed. For example Creative Guerrilla Marketing is a Facebook page that I usually engage with by sharing and liking their posts, and that’s why I see their updates in my feed on a regular basis.
  • Asking questions is another great way to encourage fan engagement. Certain questions have shown to get more comments than others, like for example the ones starting with Should, Would and Which.
  • If you’re just getting started, invite your friends to like your business Facebook page. Facebook helps you do this in an effective matter by suggesting people in your network that you have recently interacted with. So be social and send those invites. OK let’s talk Twitter now.
  • Twitter is like a crowded bar with over 200 million people where users are encouraged to engage with each other, even if they’re perfect strangers.
  • where both B2C and B2B companies who have established a presence are acquiring new customers from it.
  • where both B2C and B2B companies who have established a presence are acquiring new customers from it.
  • To stay present in this room you need to tweet often because the lifespan of your posts are shorter than Facebook. So tweet often but don’t overcrowd your content.
  • The core component of Twitter is your timeline located in your home tab, which is the real time stream from the people you follow.
  • In the connect tab at the top of your pageyou can monitor what people are saying about your business and how they’re interacting with your brand. Under interactions you’ll see what others are saying about you, who’s retweeting you, who’s favoring your tweets, and any new followers you have acquired. You can select mentions to filter this information further, in order to see just the tweets that are mentioning your Twitter handle.
  • In the discover tabyou can tap into a stream of recently popular and useful information that is tailored to you based on your location, who you follow, and what’s happening in the world.  The activity section shows everything that your connections are doing. You can see who they are following, what tweets they’re favoring, retweeting, or replying to the most. This can be helpful if you’re a local business trying to determine what your customers are interested in talking about.
  • Your Twitter profile allows for people to tweet you directly, view your following and followers, favorites, lists and photos.Your customers will be able to learn about you instantly through the look and feel of your Twitter profile. This is the public facing side of your account which people will see when they choose to visit your profile outside of their home feed.
  • The easiest way to get started building a following in Twitter is by following potential prospects and posting interesting links. Now let’s move on to LinkedIn
  • LinkedIn is like a conference room with around 160 million active users. Here you will have a better chance to connect with business executives, key decision makers and potential new teammates for your business.
  • What is a LinkedIn Company Page?It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings.For a business, it’s the opportunity to:Tell your company’s storyHighlight your products and servicesEngage with followersShare career opportunitiesDrive word of mouth at scale
  • What is a LinkedIn Company Page?It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings.For a business, it’s the opportunity to:Tell your company’s storyHighlight your products and servicesEngage with followersShare career opportunitiesDrive word of mouth at scale
  • LinkedIn groups are a great way to position yourself as an industry leader. Lewis started a LinkedIn group call the Sports Industry Network that has now over 104 thousand members! Lewis shares that groups have been an extremely powerful tool to refer traffic to his target sites.
  • Transcript of "Social3i - NWEN eIQ - Social Media for Startups - Jan 2013"

    1. 1. Social Media for Startups A Primer Presented at NWEN Andy Boyer / Alonso Chehade Jan 29, 2013 social3i insight | ideation | influence Download: http://bit.ly/NWEN2013_0129@social3i | @aboyer
    2. 2. About Andy Boyer / Social3i @social3i | @aboyer
    3. 3. About Alonso Chehade@social3i | @aboyer
    4. 4. Today’s Discussion Intros and getting to know each other Getting Started With Social • Passive • Active Inspirational Ideas Building a Strategy or Framework 2 Case studies – Relaborate and Pillar Properties Channel Tactics – 3 stars and 5 tips from Alonso Q+A All through the preso. @social3i | @aboyer
    5. 5. Where You Can Find Social3i @social3i | @aboyer
    6. 6. Who We’ve Worked With@social3i | @aboyer
    7. 7. What we do for fun @social3i | @aboyer
    8. 8. Your StartupPersonal Branding and Networking Through Social MediaWhy is it important?How can I get started? @social3i | @aboyer
    9. 9. Why Social Media is Important for YourPersonal Brand Network and Engage with Deepen Relationships Own your Brand Customers and Partners  Identification of  Sharing of news and  Determine what trendsetters and information from Google finds thought leaders partners and  Proactively work to  Conversations with the customers become someone right people in the  Collect real insight and thought leaders want right places about understanding of to engage with product ideas and partner needs and deficiencies wishes @social3i | @aboyer
    10. 10. “Worldwide, 86% of companies have apresence on Facebook and Twitter…. . “…Meanwhile just over half use YouTube and LinkedIn and only slightly more than a third @social3i | @aboyer have a presence on Pinterest and/or Google+”
    11. 11. Using social media boosts website traffic: - Companies gain a 185% lift in Web traffic after achieving . 1,000 Facebook likes - Businesses with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer followers.”@social3i | @aboyer
    12. 12. What Do Customers Want?@social3i | @aboyer
    13. 13. “Social media users are willing to pay a 21% premium for brands that deliver great service through social media”@social3i | @aboyer
    14. 14. “There are one billion posts per day made on Facebook. The averageuser spends nearly 7 hours per month on the social networking site, andone out of every five pageviews on the Internet is on…Facebook.” . “Facebook grew 18% in 2012 and accounted for more than @social3i | @aboyer half of all social content.”
    15. 15. The Day that News Changed • 3:26 pm photo was posted to Janis Krum’s (@jkrums) twitter profile • New York Times broke the news at 3:48 pm and didn’t post to the front page until 4:00 pm@social3i | @aboyer Page 15
    16. 16. The moment that definedTwitter for the mainstream @social3i | @aboyer
    17. 17. @social3i | @aboyer social3i Proprietary and Confidential 17
    18. 18. Why Do We Need to Understand Social Media Industry Shift in Marketing Spend • 46% Decline in Tradeshow spending • 44% of Direct Mail never opened • 90% of marketers now use social networks in their marketing efforts. • Social media and blogs reach 80% of all U.S. Internet users. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. B2B Users and Customers Shifting to Social Vehicles • US Internet users spend 3x more time on social networks than email, and 6x more than on portals • 61% of U.S. Marketers use Social Media for Lead Gen • 63% of companies who are using social media say it has INCREASED EFFECTIVENESS of other marketing efforts • LinkedIn drives the most leads to B2B sites, according to Leadforce @social3i | @aboyer Source: HubSpot
    19. 19. A Complete Social Media Process • Use Social Media Monitoring tools to track the conversations around a brand and the industry as a Listen whole. Identify key industry influencers and brand advocates. • Establish 30-60 day editorial calendars to drive conversations and lead consumers through a Plan planned story arc. Then we develop syndication strategies to get the content maximum exposure. • Write short and long form content in multiple Develop channels that engages customers and encourages sharing. • Analyze key metrics such as Virality, Engagement Review and Reach to determine the success of our @social3i | @aboyer messaging strategies.
    20. 20. Passive Social MediaHow do I get started? @social3i | @aboyer
    21. 21. Logo Spotting Facebook Twitter YouTube LinkedIn Wordpress Blogger Wikipedia Foursquare Tumblr Flickr @social3i | @aboyer Pinterest Instagram MySpace Farmville Angry Birds
    22. 22. @social3i | @aboyer social3i Proprietary and Confidential 22
    23. 23. Check Yourself @social3i | @aboyer
    24. 24. Listening via Google Alerts @social3i | @aboyer
    25. 25. LinkedIn @social3i | @aboyer
    26. 26. LinkedIn - @social3i | @aboyer
    27. 27. Quora Conversations Quora users ask industry specific questions. Business professionals have the opportunity to step in and answer inquiries to serve as “the voice” of their @social3i | @aboyer industry.
    28. 28. Email Tools (Rapportive) @social3i | @aboyer
    29. 29. Using Twitter Tools to Listen (Followerwonk) @social3i | @aboyer
    30. 30. More Twitter Tools Hootsuite (Alonso will cover) Tweet Deck TwitCleaner Twilert 100 more @social3i | @aboyer
    31. 31. An Active Social Media PlanPutting The Pieces Together @social3i | @aboyer
    32. 32. Inspiration to Get Your Mind Going @social3i | @aboyer
    33. 33. No Social Plan = DisasterWaiting to Happen… @social3i | @aboyer
    34. 34. Social media has become a defacto customerservice channel @social3i | @aboyer
    35. 35. Involve Your Community in Decision Making @social3i | @aboyer
    36. 36. Involve Your Community in Decision Making @social3i | @aboyer
    37. 37. Convert into sales @social3i | @aboyer
    38. 38. Use Channels to Communicate to your base @social3i | @aboyer
    39. 39. Using Social Channels to Show What You Do @social3i | @aboyer
    40. 40. Choose a channel that maps you youraudience @social3i | @aboyer
    41. 41. Meme Jumping@social3i | @aboyer
    42. 42. Don’t forget the little things @social3i | @aboyer
    43. 43. Use email to enforce / enhance socialchannels @social3i | @aboyer
    44. 44. Follow (and copy) leaders @social3i | @aboyer
    45. 45. Why Should I blog? It’s Hard. @social3i | @aboyer
    46. 46. Help others help you @social3i | @aboyer
    47. 47. Building the Plan: The Philosophies @social3i | @aboyer
    48. 48. What’s your story? You have more to talk about than you realize • Conferences • Product Releases • Speaking Engagements • Promotions / Hires • Partner News • Customer Success Stories @social3i | @aboyer
    49. 49. Be Realistic So many channels, s o little time. Where to focus your time and efforts? @social3i | @aboyer
    50. 50. Set Your Goals Crowdsourcing Product / information to improve Maximizing an ad campaign Service programs and services by extending the content to Development channels not covered by paid media Searching for external opportunities to service customer related issues, Outbound Customer PR / Advertising Support @social3i | @aboyer
    51. 51. Setting Your Expectations The Long Term Goal: Giving customers a say in Influence developing, supporting and evangelizing your brand Melding social into your overall marketing program Integrate Enagaging with fans, followers, press, analysts and Interact critics Basic benchmarking, auditing and listening to conversation about your brand, customers & products Interest Develop marketing and business plans without benefit of any data or insights generated on the social web about you or competitors Ignore @social3i | @aboyer
    52. 52. Understand Your Audience @social3i | @aboyer
    53. 53. Identify Key Customers Broad Brand Message Potential Customers @social3i | @aboyer
    54. 54. Identify Key Customers Narrow, Brand Targeted Message Potential Customers @social3i | @aboyer
    55. 55. Building the Plan: The Tactics @social3i | @aboyer
    56. 56. Building Channels Step 1:Set up a dedicated email address @social3i | @aboyer
    57. 57. Step 2: Why are we here? • Who are we reaching? • What do we want them to do? • Which parts of the company can we involve? • How much trust have we earned so far? • What do these people like to do? • What tools do we have at our disposal? • How much time do we have to dedicate to this effort? • What kind of budget do we have to work with? • What does our existing marketing calendar look like? @social3i | @aboyer
    58. 58. Step 3: Get a consistent name @social3i | @aboyer
    59. 59. Step 4: Have the right free tracking tools @social3i | @aboyer
    60. 60. Step 5: Determine your effort level @social3i | @aboyer
    61. 61. Step 6: Set up an Editorial CalendarEditorial Calendar Date Offline Sales Calls Aggregated Blog Facebook (In Twitter (In YouTube Foursquare Event Content on addition to addition to Web Site general replies and discussion) discussion)Sun 7/10Mon 7/11Tues 7/12Wed 7/13Thurs 7/14Fri 7/15Sat 7/16Sun 7/17Mon 7/18Tues 7/19Wed 7/20Thurs 7/21Fri 7/22Sat 7/23Sun 7/24Mon 7/25Tues 7/26Wed 7/27Thurs 7/28 @social3i | @aboyer
    62. 62. Step 7: Find your audience @social3i | @aboyer
    63. 63. Also: Build in some lead gen @social3i | @aboyer
    64. 64. Building the Plan: The Relaborate Story @social3i | @aboyer
    65. 65. @social3i | @aboyer
    66. 66. @social3i | @aboyer
    67. 67. @social3i | @aboyer
    68. 68. @social3i | @aboyer
    69. 69. @social3i | @aboyer
    70. 70. @social3i | @aboyer
    71. 71. @social3i | @aboyer
    72. 72. @social3i | @aboyer
    73. 73. @social3i | @aboyer
    74. 74. @social3i | @aboyer
    75. 75. @social3i | @aboyer
    76. 76. @social3i | @aboyer
    77. 77. Building the Plan: The Pillar Properties Story @social3i | @aboyer
    78. 78. @social3i | @aboyer
    79. 79. @social3i | @aboyer
    80. 80. @social3i | @aboyer
    81. 81. @social3i | @aboyer
    82. 82. @social3i | @aboyer
    83. 83. Diving Deep into ChannelsAlonso Chehade @social3i | @aboyer
    84. 84. Top 5 Social Media Sites @social3i | @aboyer
    85. 85. Channel Overviews 3 Stats & 5 Tips Facebook Twitter LinkedIn YouTube Google+ @social3i | @aboyer
    86. 86. FACEBOOK Over 1 billion active users Source: Facebook Inc.@social3i | @aboyer
    87. 87. FACEBOOK 62% of B2C companies acquired new customers from it. Source: HubSpot’s Marketing Fact vs. Marketing Fantasy eBook 41% of B2B@social3i | @aboyer companies acquired new customers from it. Source: HubSpot’s Marketing Fact vs. Marketing Fantasy eBook
    88. 88. FACEBOOK Profiles Vs. Pages@social3i | @aboyer
    89. 89. FACEBOOK Types of Interactions@social3i | @aboyer
    90. 90. FACEBOOK@social3i | @aboyer
    91. 91. FACEBOOK@social3i | @aboyer
    92. 92. FACEBOOK post once every two days@social3i | @aboyer
    93. 93. FACEBOOK keep updates brief@social3i | @aboyer
    94. 94. FACEBOOK@social3i | @aboyer
    95. 95. FACEBOOK ask questions@social3i | @aboyer
    96. 96. FACEBOOK Tell your friends@social3i | @aboyer
    97. 97. TWITTER Over 200 million active users Source: Wikipedia@social3i | @aboyer
    98. 98. TWITTER 67% of users more likely to buy/recommend a brand they follow. Source: Survey by Chadwick Martin Bailey 39% of B2B@social3i | @aboyer companies acquired new customers from it. Source: HubSpot’s Marketing Fact vs. Marketing Fantasy eBook
    99. 99. TWITTER Types of Interactions@social3i | @aboyer
    100. 100. TWITTER Tweet often but with breaks@social3i | @aboyer
    101. 101. TWITTER@social3i | @aboyer
    102. 102. TWITTER@social3i | @aboyer
    103. 103. TWITTER@social3i | @aboyer
    104. 104. TWITTER@social3i | @aboyer
    105. 105. TWITTER is a link economy@social3i | @aboyer
    106. 106. LINKEDIN 160 million active users Source: wikipedia@social3i | @aboyer
    107. 107. LINKEDIN Profiles Vs. Company Pages@social3i | @aboyer
    108. 108. LINKEDIN Tell your company’s@social3i | @aboyer
    109. 109. LINKEDIN Share job openings@social3i | @aboyer
    110. 110. LINKEDIN Highlight your products & services@social3i | @aboyer
    111. 111. LINKEDIN Types of Interactions@social3i | @aboyer
    112. 112. LINKEDIN LinkedIn Groups@social3i | @aboyer
    113. 113. YOUTUBEOver 800 million unique visitors/month Source: wikipedia@social3i | @aboyer
    114. 114. YOUTUBE Types of Interactions@social3i | @aboyer
    115. 115. GOOGLE+ 235 million active users Source: Wikipedia@social3i | @aboyer
    116. 116. GOOGLE+ Profile Vs Pages@social3i | @aboyer
    117. 117. TOOLS Handy tools@social3i | @aboyer
    118. 118. HootSuite Monitor, Schedule, Collaborate @social3i | @aboyer
    119. 119. Rapportive Always be connecting @social3i | @aboyer
    120. 120. followerwonk Smart Twitter Search@social3i | @aboyer
    121. 121. Google Alerts Decent keyword mention alerts @social3i | @aboyer
    122. 122. TOPSY URL social search@social3i | @aboyer
    123. 123. TweetReach.com Tweet Analytics past 8 days@social3i | @aboyer
    124. 124. THANK YOU@social3i | @aboyer
    125. 125. Social3i Consulting 3135 Elliott Ave social3i Suite 225 Seattle, WA 98121 +1 206 852 8567 insight | ideation | influence andy@social3i.com arianna@social3i.com www.social3i.com@social3i | @aboyer

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