In 2011, Facebook Users Uploaded 4,300 Photos Every Second Over New Year's Weekend, 750 million photos total for the NYE weekend.Facebook has More than 500 million active users, 50% log on any given day
KOMO using twitter, how news is using twitter, CNN, KIRO, Individual anchors, get news from big or the individual, become your own editor
(60% in the 18 to 29 age cohort) According to a Common Sense Media poll from August 2009, 22 percent of teenagers log on to their favorite social media site more than 10 times a day, and more than half of adolescents log on to a social media site more than once a day. Seventy-five percent of teens now own cell phones, and 25 percent use them for social media, 54 percent for textingFlowtown found that Twitters users, on average, are 39 years old, while those who use LinkedIn are an average of five years older.
Teens don’t always like having mom and dad friend them, but often it is a prereq to joining.About PBS TeachersFree Resources for Teaching & LearningPBS Teachers is PBS' national web destination for high-quality preK-12 educational resources. Here you'll find classroom materials suitable for a wide range of subjects and grade levels. We provide thousands of lesson plans, teaching activities, on-demand video assets, and interactive games and simulation
Jill is a domestic satirist whose candor and wit about the underbelly of marriage and parenting has brought Erma Bombeck-style insights to a new generation of women.Her personal blog, which averages over 500,000 page views a month, recounts with humor and humility the travails of parenthood. It has been recognized with numerous blogging awards, including lucky number 13 on Babble’s “Best Mom Blogger” list. Her Scary Mommy Societyprovides a forum for other “scary mommies,” blogging newcomers, and smart people with something important to say to share their stories in a community setting. Currently, it has an 8 week waiting list. Jill’s Twitter feed, which keeps over 97,000 followers entertained daily, is number five on Babble’s list of “Top 50 Twitter Moms” and a recommended personality by Twitter itself.
Students influence each other online – parents, teachers & students are using more than just guidance counselors, use other online social media communitiesYouTube’s Education section offers a way for students to view videos from an exceptionally long list of universities. Often those videos will include taped lectures, interviews with students, overviews of campus amenities, or Q&A sessions with professors. Because visiting colleges that are a great distance away can be cost prohibitive for some high school students, the ability to check out schools via video is very helpful when deciding which colleges to apply for and which to attend.
June 2009: According to a report released Tuesday by Nielsen, Facebook users logged 13.9 billion minutes on the site in April. That compares to 5 billion minutes on MySpace, 300 million on Twitter, and 202.4 million minutes on LinkedIn.Time spent on Facebook soared 699% since April 2008, compared to a 31% drop in time spent on MySpace, which is owned by media mogul Rupert Murchoch'sNewsCorp (NWS,Fortune 500). LinkedIn's minutes grew 69%.Changing of the guard: MySpace was once the dominant social network. In April 2008, 73% of the total time spent on social networks was spent on MySpace, according to Nielsen.The scene has rapidly changed in the past year. Social network users spent just 23% of their time on MySpace in April 2009, compared to nearly 66% for Facebook.
Facebook is a gathering spot, to connect with your friends and with your friends friends. Facebook allows you to make new connections who share a common interest, expanding your personal network
List of each sponsored athletes' most recent post, a live Red Bull video stream, interactive Red Bull games, and highly ranked drunkish dials
Alliance for Climate Education (ACE) is an Oakland, California based climate education and outreach organization. One of their primary strategies is to reach out to high school students and encourage their participation and organizing around climate change issues. In early 2010, Groundwire assisted ACE in elevating their email communications program through the use of ExactTarget for Salesforce.
Social Media Strategies With an Edu Angle - Social3i Consulting - April 2011
Developing Social Media Strategies and Programs <br />(with an Education Angle)<br />April 13, 2011<br />Andy Boyer, Becky Sparks Parker<br />
About Us<br /><ul><li>Social3i is a small but nimble marketing services consultancy
We provide large-scale brand analysis, audience research and social marketing programs for major global brands, small to mid-sized companies and government organizations.
We focus on social commerce and delivering ROI-based programs, not just brand impressions.
Background with RealNetworks, Publicis, T-Mobile, Microsoft, Photoworks, venture-backed startups, non-profits, and minor league baseball.
Lots of Good links: www.Delicious.com/social3i</li></li></ul><li>Agenda<br />9:30 Section 1: Social Media 101<br /><ul><li>Why are We Here?
Channel Overviews and Descriptions</li></ul> Section 2: Case Studies and Best Practices<br /><ul><li>Case Studies – Private, Public, Education</li></ul>12:15 Lunch<br />12:45 Section 3 Building Your Social Media Program<br /><ul><li>Framework for Developing Social Media Strategy (ABCDE’S) of Social Media (Audience, Budget, Content, Development, Engagement)
The Face of the New Internet is Social <br />Facebook has passed Google & Yahoo in # of Visits Per Month<br />Jan 2010<br />Jan 2011<br />
Now News Travels at the Speed of Social Media<br />3:26 pm photo was posted to Janis Krum’s (@jkrums) twitter profile<br />New York Times broke the news at 3:48 pm and didn’t post to the front page until 4:00 pm<br />Page 8<br />
The Heavyweights<br />Facebook, YouTube, Twitter, LinkedIn<br />
The Social Media Heavyhitters<br />In August 2010, U.S. web users spent about 41.1 million minutes on Facebook, which represents ~10% of their entire web-surfing time that month. <br />Youtube.com increased the average minutes per viewer over the past year by 20%, with viewers watching nearly 4.5 hours of video in August 2010.<br />Users spent 2 hours and 12 minutes on Twitter.com each month in November 2010, an increase of 20% from 2009.<br />LinkedIn grew its visits by only 2% in 2010, but its unique visitors grew by 8.2%, highlighting that users are spending more time on the professional networking site.<br />
Facebook connects friends, people who share similar interests<br />
Questions: <br />What kind of businesses use Facebook for connecting with their audience?<br />What kinds of things can you do on a Facebook page?<br />
YouTube Where users upload, share & watch videos for free<br />
YouTube Content cycles<br /><ul><li>A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul.
After 20 days, a YouTube video has had 75% of its total views.
That's a really short life span for YouTube videos, and it's probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views</li></ul>http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5#ixzz0vSdScBK1<br />
Teachers are pulling Twitter into the classroom<br />Dr. Monica Rankin, a Professor of History at the University of Texas uses Twitter to engage more of her 90+ students into the classroom discussion. <br />Erica Robles, an assistant professor of media and communication at New York University discovered that when students were asked to answer questions using Twitter, they felt less pressure, even if the answer was incorrect. <br />“Social media allows teachers to manage social anxiety and create a safe learning environment where everybody learns.”<br />
LinkedIn helps organizations and professionals make new contacts and keep in touch<br />
Case Study: Building a Community<br />Launched in August 2007, The Viewspaper has quickly emerged to become India’s largest youth paper. <br />Based on the citizen journalist format, the organization has grown to a network of 5 sites with a UK edition and verticals in ads, careers, health and pet care. <br />The Viewspaper network receives 1.5 million visitors a month around 4,000 people have contributed to it.<br />
Case Study: Viewspaper– How they did it<br />Objective: get more and more young people to share their views and to express themselves.<br />A startup with limited funds for marketing, they used a combination of people on the street and social media to gain a following. Using all volunteers, they started with extensive poster campaigns in schools <br />and colleges and conducted <br />presentations at various <br />educational institutions <br />across the country. They <br />used email campaigns<br />targeted at college students <br />and created a Facebook <br />page and FB advertising <br />with a clear call to action.<br />
Case Study: Viewspaper – Progress <br />When they launched on day 1 they had 0 writers. By using social media and their volunteers, they got 30 writers in the 1st month and 700 by the end of the first year. It grew more rapidly from there…..<br /># of Contributors/ Writers<br />Day 1<br />Month 1<br />Year 1<br />Year 3<br />
Case Study: Viewspaper – It doesn’t end there<br />Viewspaper built a community of intelligent and thoughtful young people on limited budgets. Their objective was not just to get another Facebook fan or a Twitter follower. Instead they focus on bringing in people who are committed and willing <br />to put in their time and effort. <br />They have cultivated their community by <br />engaging with them through their online <br />and offline engagement and recognition <br />programs.<br />Now, the average number of contributions per person to the Viewspaper is 5 which means that a person is spending at least 10 hours of his or her time in writing articles, a testament to the kind of committed and loyal community they have been able to build.<br />
Mobile: WSDOT uses mobile app to help drivers plan their routes<br />
Mobile: ACE reaches high school students where they are – on their phones<br />ACE needs ur help to win $250,000 this July! 10 secs, VOTE daily: http://lil.ms/lu/8sn3c - txt bck JULY 2 to get reminders + access to prizes!<br />People helping people. It’s a powerful thing. Help ACE win Clif Bar gear by logging 4 bike miles 4 the BLUE team! http://2milechallenge.com/ to get rolling!<br />
And We Still Haven’t REALLY Gotten To….<br />iPads<br />Apps<br />Flickr <br />Yelp<br />Biznik<br />Podcasts<br />Ustream<br />Groupon / Living Social<br />Digg / Reddit<br />Etc……<br />
Section 3: Building Your Social Marketing Strategy and Program<br />
Before You Get Started – Know WOMMA’s Rules <br />www.womma.org<br />It’s all about the Honesty ROI. Ethical word of mouth marketers always strive for transparency and honesty in all communications with consumers, with advocates, and with those people who advocates speak to on behalf of a product.* Honesty of Relationship – you say who you’re speaking for* Honesty of Opinion – you say what you truly believe; you never shill* Honesty of Identity – you say who you are; you never falsify your identity<br />
Section Agenda – The ABCDE’s of Social Media<br />
Audience Identification:Sample Persona<br />Jenny<br />Age: 13-18<br />Hobbies: Music, Hanging out with friends<br />Where she gets Info: Facebook<br />Jenny lives on Facebook, and on music sites like Pandora, Grooveshark, Mog and Spotify<br />She wants to be the first of her friends to share new music and concert information. <br />She is influenced by other trend setters, and followed by many people who look to her for pop culture stories. <br />
Audience Identification:Sample Persona<br />Steve<br />Age: 25-34<br />Hobbies: Technology, Workaholic <br />Where he gets Info: Smartphone Apps, Mobile Web<br />Steve is on the go. You can update your website all you want, but he’ll never see it unless someone sends it ot him via Twitter.<br />Steve can’t be reached via radio, print or direct mail. He listens to XM when his iPod isn’t plugged into his car stereo playing podcasts he downloaded.<br />When Steve isn’t working, he is working out and exercising, buying healthy foods, and attending networking events.<br />
Audience Identification:Goal Setting<br />The Long Term Goal: <br />Giving customers a say in developing, supporting and evangelizing your brand<br />Influence<br />Integrate<br />Melding social into your overall marketing program<br />Interact<br />Enagaging with fans, followers, press, analysts and critics<br />Interest<br />Basic benchmarking, auditing and listening to conversation about your brand, customers & products<br />Ignore<br />Develop marketing and business plans without benefit of any data or insights generated on the social web about you or competitors<br />
Social Media Works With Your Existing Marketing Connecting Traditional Customer Touchpoints<br />Crowdsourcing information to improve programs and services<br />Product / Service Development<br />Maximizing an ad campaign by extending the content to channels not covered by paid media<br />Searching for external opportunities to service customer related issues,<br />Customer Support<br />Outbound PR / Advertising<br />Page 85<br />
Build your own Twitter Background in Powerpoint<br />Adjust Page Setup for 20x12.5 Landscape<br />Design your slide<br />Save the slide as a .PNG File<br />Upload the .PNG to Twitter<br />Tweak it until the layour is right<br />
Google reserves the right to award or deny the application of any organization. Selections are made at Google's sole discretion, and decisions regarding award recipients are final. For full guidelines, please see the Google for Nonprofits site.</li></li></ul><li>Which Blog Platform is For You?<br />
Best Practices Documents<br />Best Practices for Company Blogging<br />Tip #1. Recruit multiple bloggers<br />Effective blogs are updated frequently. But many small marketing teams struggle to find the time to continually feed the beast. Having multiple contributors ensures your blog will be a compilation of multiple viewpoints and relevant expertise that attracts a variety of readers. Tip Tip #2. Enforce regular posting<br />Maintaining a consistent schedule is essential to a successful blogging strategy. Get the CEO on board.<br />Tip #3. Share metrics and reward success<br />Run internal contests to single out the blogger whose post was shared the most. Shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are.<br />Source: Marketing Sherpa<br />
Radian6 – Best for the Enterprise<br />Pros: Largest company reviewed by Forrester. <br /><ul><li>Easy to use widget based dashboards
Real-time data can be configured to listen and respond to UGC posts as they happen.
Tracks established social media KPI’s (volume, engagement and sentiment) with automated workflow tools to turn this data into action.
Allows multiple users to immediately engage with important conversions via the engagement dashboard.</li></ul>Cons: Data quality has some serious issues. <br /><ul><li>Spam hygiene requires significant time investment by the tool operator
Scoring of sentiment in twitter has known defects* that have yet to be addressed in the latest version of this tool
Volume based pricing can make this tool expensive for novice users.</li></li></ul><li>Alterian – Best for Midsized Companies<br />Pros: One of the largest data sets among all tools, and a dashboard built for Analysts. <br /><ul><li>Data warehouse has nearly 4 Billion conversations indexed as far back as 2004
Dashboard built for analysts to do both qualitative and quantitative analysis.
Customizable sentiment dictionary allows for the most accurate sentiment tracking of all NLP based tracking tools.
Email reporting capabilities are good.</li></ul>Cons: Data latency concerns and workflow tools require custom configuration to be impactful.<br /><ul><li>Volume based pricing can make this tool expensive for novice users.
Customer support services are slow to respond.</li></li></ul><li>Lithium – Good for Small Companies<br />Pros: Decent coverage at a reasonable cost<br /><ul><li>Dashboard collects data in real time.
Customer support services are slow to respond.</li></li></ul><li>Contact Info<br />
social3i Management Bios<br />Andy Boyer<br />Integrated Marketing Strategy & Planning <br />As Co-Founder of social3i, Andy develops holistic social media programs that are integrated into overall marketing efforts. Hewas a Principal at social media agency Spring Creek Group from 2007-2010, leading client campaigns inside Microsoft and other companies, developing short and long term social media strategies, and recruiting a team of Engagement Leads and Community Managers. His previous experience is highlighted by six years in e-commerce marketing at streaming media pioneer RealNetworks from 1996-2002. <br />Twitter: @aboyerLinkedin: Add Andy to your networkE-mail: email@example.com<br />Xavier Jimenez<br />Integrated Marketing Research & Ideation<br />Prior to co-founding social3i Xavier was Principal and Analytics Practice Head at social media agency Spring Creek Group in Seattle Washington. Xavier has worked with Fortune 500 brands like ubid.com, RealNetworks, American Greetings, T-Mobile and Microsoft to deliver deep consumer insights using emerging media measurement technologies. As chief social intelligence strategist, Xavier is tasked with qualifying and transforming raw data from online video, mobile advertising, widgets, blogs, social networks, and other user generated content into deep customer intelligence.<br />Twitter: @xjimenezLinkedin: Add Xavier to your networkE-mail: firstname.lastname@example.org<br />Colin Lamont<br />Integrated Marketing & Mobile Campaigns<br />Colin Lamont has 15 years direct marketing, e-commerce, and product management experience in helping build and grow consumer products and services. Most recently, he was the Vice President of Marketing at GotVoice, an Ignition Partners funded mobile solutions company that was successfully sold. An expert of integrated marketing, Colin leverages social media outreach to support direct marketing, branding, PR, speaking engagements and events to cost-effectively grow companies. Previously, Colin worked at RealNetworks, starting in 1995, & culminating as Director of Consumer Marketing for the RealGames and GameHouse divisions in 2006.<br />Twitter: @social3i<br />Linkedin: Add Colin to your networkE-mail: Colin@social3i.com<br />