Social Media Strategies (July 2011) at Seattle's School of Visual Concepts
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Social Media Strategies (July 2011) at Seattle's School of Visual Concepts

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This deck was used for a 101 level workshop on Social Media Strategies, presented by Social3i Consulting in July 2011 at Seattle's School of Visual Concepts.

This deck was used for a 101 level workshop on Social Media Strategies, presented by Social3i Consulting in July 2011 at Seattle's School of Visual Concepts.

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Social Media Strategies (July 2011) at Seattle's School of Visual Concepts Social Media Strategies (July 2011) at Seattle's School of Visual Concepts Presentation Transcript

  • www.social3i.com | Seattle Washington blogSchool of Visual ConceptsSocial Media Strategies andPrograms for Marketers - 101 LevelJuly 27, 2011Andy Boyer & the Social3i Team
  • Copyright NoteThe material used in this deck is a combination of content originallycreated and developed by Social3i Principals, as well as contentsourced by researching social media in major search engines andcontent sharing sites. Many of the slides you see here came fromother decks on Slideshare.net.Hopefully all charts and graphs in the deck attribute the work to theoriginal owner, along with a link to where the content was sourced.However, due to the widespread sharing of this deck, and the numberof edits, it is possible that some information is not accuratelyattributed. We apologize for any errors, and in no way make anyclaims that all of the data in this presentation is the original work ofSocial3i Consulting.If you feel your work has been unfairly distributed or represented inthis presentation, please contact andy@social3i.com social3i Proprietary and Confidential 2
  • About Us• Social3i is a small but nimble digital marketing consultancy focusing on social media• We provide large-scale brand analysis, audience research and social marketing programs for major global brands, small to mid-sized companies and government organizations.• We focus on social commerce and delivering ROI-based programs, not just brand impressions.• We develop content for companies of all shapes and sizes.• Background with RealNetworks, Publicis, T-Mobile, Microsoft, Photoworks, venture- backed startups, non-profits, and minor league baseball.• Links: Web: http://www.social3i.com Blog: http://www.social3i.com/blog Twitter: @social3i Email: andy@social3i.com Slides: www.slideshare.net/social3i Facebook: www.facebook.com/social3i Intelligence & Ideation & Influencer Social Marketing Social Insight Planning Marketing Program Competency Development Training social3i Proprietary and Confidential 3
  • Agenda9:00 Section 1: Social Media 101 • What do we mean by “Social Media?” • What is all the fuss about?9:45 Section 2: Case Studies and Best Practices in Facebook, Twitter, YouTube & more (Break at 10:15)12:00 Lunch12:30 Section 3 Building Your Social Media Program • Audience Identification • Buidling Channels • Content Creation Tools and Tips • Distribution of Time, Resources, Work • Engagement and Evaluation2:00 Real Life Examples: @MsBeerVendor2:30 Real Life Examples: Evonne Benedict from KING 53:00 Hands-On! - The team from Social3i stops by to help you with your specific questions social3i Proprietary and Confidential 4
  • Resources for the class:Delicious.com/social3i social3i Proprietary and Confidential 5
  • www.social3i.com | Seattle Washington blogSection 1:SOCIAL MEDIA 101
  • www.social3i.com | Seattle Washington blogWhy Are We Here?
  • Video: Social Media Overview social3i Proprietary and Confidential 8
  • social3i Proprietary and Confidential 9
  • Facebook Photo-Mania In 2011, Facebook Users: • Uploaded 4,300 Photos Every Second Over New Years Weekend • 750 million photos total for the NYE weekend. social3i Proprietary and Confidential 10
  • Not just for kids - Parents are embracing socialNearly half (48%) of parents add theirchildren as friends on Facebook orinstant messaging. social3i Proprietary and Confidential 11
  • Thanks to Twitter, News Now Travelsat the Speed of Social Media 3:26 pm photo was posted to Janis Krum’s (@jkrums) twitter profile New York Times broke the news at 3:48 pm and didn’t post to the front page until 4:00 pm social3i Proprietary and Confidential 12 Page 12
  • The mainstream has adopted Twitter social3i Proprietary and Confidential 13
  • Our Commander in Tweet social3i Proprietary and Confidential 14
  • We make superstars out of anyone social3i Proprietary and Confidential 15
  • How Social Helps Target Your Message BroadBrand Message Potential Customers social3i Proprietary and Confidential 16
  • How Social Helps Target Your Message Narrow,Brand Targeted Message Potential Customers social3i Proprietary and Confidential 17
  • Social Media is great for SEO social3i Proprietary and Confidential 18
  • What Can Happen if You Don’t Have a Social Presence… social3i Proprietary and Confidential 19
  • www.social3i.com | Seattle Washington blogSocial Media By the Numbers
  • Thinking Social social3i Proprietary and Confidential 21
  • Marketing Budgets are Integrating Social social3i Proprietary and Confidential 22
  • Thinking Social social3i Proprietary and Confidential 23
  • social3i Proprietary and Confidential 24http://www.thecollaredsheep.com/infographic-which-companies-are-the-most-social/
  • http://www.thecollaredsheep.com/infographic-which-companies-are-the-most-social/ social3i Proprietary and Confidential 25
  • www.social3i.com | Seattle Washington blogWhat are we going to talk about today?
  • Quiz Time: Basic Logos We Probably KnowFacebook Twitter YouTube LinkedIn WordpressBlogger Wikipedia Foursquare Tumblr Flickr social3i Proprietary and Confidential 27
  • social3i Proprietary and Confidential 28
  • Making sense of everything(The Brian Solis Flower) social3i Proprietary and Confidential 29
  • The Major Playershttp://www.slideshare.net/soravjain/social-media-marketing-facts?from=ss_embed social3i Proprietary and Confidential 30
  • We’re not talking about this today unless you REALLYwant to…. But you should all go play with it because it’sgoing to be important social3i Proprietary and Confidential 31
  • A Brief Moment to Talk about Mobile and Tablets"Nearly seven in 10 tablet owners 40% of U.S. mobile subscribersreported spending at least 1 hour regularly browse the internet onper day using the device, including their phone and a projected 12.5%38% who spent over 2 hours on it. of all e-commerce transactionsAnd while just 28% consider it their going mobile by the end of the year,primary computer, 77% are Mobile web traffic will surpass PCspending less time on desktop or traffic by 2013." (60 Secondlaptop PCs since they got a tablet." Marketer)(eMarketer) social3i Proprietary and Confidential 32
  • What does your web site look like on mobile devices? social3i Proprietary and Confidential 33
  • Social Programs Span Across the Company Marketing • Understand what is being said about your brand, leverage data to improve traditional marketing efforts Sales • Understand where to find more leads, and who influences your core audiences Research • Crowdsource ideas faster and fill out missing pieces of data from traditional research Customer Service : • Understand what issues customers are having, and where those customers are going for solutions. social3i Proprietary and Confidential 34
  • www.social3i.com | Seattle Washington blogSection 2:Case Studies and Best Practices
  • Hosted Community: Dell Idea Storm social3i Proprietary and Confidential 36
  • http://socialmediatoday.com/pamdyer/266010/65-terrific-social-media-infographics social3i Proprietary and Confidential 37
  • social3i Proprietary and Confidential 38
  • “Twitter Seems Dumb. Why is it so popular?” • Ability to ping people who ordinarily wouldn’t Access give you their phone number or email address • Real time data - unfiltered • Competive research Info • Who knows who? • Deep looks inside companies – who works there? • Be funny Fun • Show personality • Talk about what you know social3i Proprietary and Confidential 39
  • social3i Proprietary and Confidential 40
  • The Twitter Customer Service Angle:Comcast Cares social3i Proprietary and Confidential 43
  • Comcast Cares social3i Proprietary and Confidential 44
  • Comcast Cares social3i Proprietary and Confidential 45
  • Local Customer Support via Twitter social3i Proprietary and Confidential 46
  • How Twitter is Changing Sports social3i Proprietary and Confidential 47
  • My Twitter #Win social3i Proprietary and Confidential 48
  • How a Single Brand Can Manage Multiple Accounts social3i Proprietary and Confidential 49
  • Best Practices – Brad from Starbucks social3i Proprietary and Confidential 50
  • Best Practices – Brad from Starbucks social3i Proprietary and Confidential 51
  • Best Practices – Brad from Starbucks social3i Proprietary and Confidential 52
  • Being Part of the Community - Canlis social3i Proprietary and Confidential 53
  • Your Governor Tweets social3i Proprietary and Confidential 54
  • So, who does your Governor follow?(and why only 25 people?) social3i Proprietary and Confidential 55
  • A Local Hero - @MsBeerVendor social3i Proprietary and Confidential 56
  • A Local Hero - @MsBeerVendor social3i Proprietary and Confidential 57
  • social3i Proprietary and Confidential 58
  • Why Facebook?
  • Why Facebook?
  • Why Facebook?
  • 67% of B2C companies41% of B2B companiesAre acquiring customers through Facebook.
  • ~30% of users are over 35 Source: Facebook.com 40% of internet users between 30 and 49 years of age use social media every day Fastest growingdemographic social3i Proprietary and Confidential 63
  • How the Leading Global Brands use Facebook
  • Anything you can do on your web page,you can do in Facebook social3i Proprietary and Confidential 65
  • Get your communtiy involved social3i Proprietary and Confidential 66
  • Big brands with big budgets social3i Proprietary and Confidential 67
  • Small brands with small budgets social3i Proprietary and Confidential 68
  • Small brands with small budgets social3i Proprietary and Confidential 69
  • World Park Campaign social3i Proprietary and Confidential 70
  • Organization:Cross Linking Pages Across Facebook social3i Proprietary and Confidential 71
  • Engagement – Custom Tabs for Events Comment Area Included on Page social3i Proprietary and Confidential 72
  • Using Free Apps for…YouTube Integration See Involver.com and NorthSocial.com Chance to share to your wall social3i Proprietary and Confidential 73
  • Using Free Apps for…Blog Integration Like and Share buttons for easy sharing social3i Proprietary and Confidential 74
  • Using Free Apps for…Twitter Integration Follow Button included social3i Proprietary and Confidential 75
  • And in small businesses, brands want to remind theirconsumers that they are there social3i Proprietary and Confidential 76
  • Buying Fans to Spur Awareness social3i Proprietary and Confidential 77
  • “Buying” Fans • 150k fans Day 2 • 100k fans Day 1 • Levels off` social3i Proprietary and Confidential 78 Page 78
  • http://www.cartoonstock.com/lowres/dcr0587l.jpg social3i Proprietary and Confidential 79
  • YouTube Channel Set Up – Cosmic Panda social3i Proprietary and Confidential 80
  • YouTube – Best Job in the World social3i Proprietary and Confidential 81
  • YouTube Stars social3i Proprietary and Confidential 82
  • YouTube Stars social3i Proprietary and Confidential 83
  • Videos *can* go from social to mainstream social3i Proprietary and Confidential 84
  • Videos *can* go from social to mainstream social3i Proprietary and Confidential 85
  • Videos *can* go from social to mainstream social3i Proprietary and Confidential 86
  • And Brands might mine social for memes social3i Proprietary and Confidential 87
  • And Brands might mine social for memes social3i Proprietary and Confidential 88
  • Classic Campaign – Old Spice social3i Proprietary and Confidential 89
  • Classic Campaign - Blendtec social3i Proprietary and Confidential 90
  • How Videos Can Make Their Way into Blogs social3i Proprietary and Confidential 91
  • More Fun with Video - The VW Fun Theory social3i Proprietary and Confidential 92
  • Bing Jingle social3i Proprietary and Confidential 93 Page 93
  • Local Company Done Good – Common Craft social3i Proprietary and Confidential 94
  • Education via YouTube:TED Conferences social3i Proprietary and Confidential 95
  • Education via YouTube:The Khan Academy social3i Proprietary and Confidential 96
  • WordPressWhy Blog?BenefitsBest PracticesThemesPlugins
  • Who Blogs Well social3i Proprietary and Confidential 102
  • Who Blogs Well social3i Proprietary and Confidential 103
  • Who Blogs Well social3i Proprietary and Confidential 104
  • Who Blogs Well social3i Proprietary and Confidential 105
  • Tumblrhttp://today.tumblr.com social3i Proprietary and Confidential 106
  • Tumblr - Huggieshttp://highchaircritics.com/ social3i Proprietary and Confidential 107
  • LinkedIn social3i Proprietary and Confidential 108
  • LinkedIn Best Practices Join Groups That Are Relevant To Your Industry Browse The Connections You Have and Ask For Introductions Don’t Accept Random Memberships or Invites From People Sharing Recommendations Strengthens Your Relationships Find a Networking Event in Your Areahttp://socialmediamagic.com/blog/making-quality-linkedin-connections-5-practices/ social3i Proprietary and Confidential 109
  • HR Execs Use Social Channels Like Linked In social3i Proprietary and Confidential 110
  • LinkedIn Signal social3i Proprietary and Confidential 111
  • Tracking social3i Proprietary and Confidential 112
  • LinkedIn Maps social3i Proprietary and Confidential 113
  • Advertising on LinkedIn social3i Proprietary and Confidential 114
  • Slideshare social3i Proprietary and Confidential 115
  • Connecting LinkedIn with Slideshare social3i Proprietary and Confidential 116
  • And We Still Haven’t Touched….Flickr / PhotosharingMobileiPadsAppsYelpBiznikPodcastsUstreamGroupon / Living SocialDigg / Reddit / StumbleuponEtc…… social3i Proprietary and Confidential 117
  • www.social3i.com | Seattle Washington blogSection 3: Building Your Social MarketingStrategy and Program
  • Before You Get Started – Know WOMMA’s Ruleswww.womma.orgIt’s all about the Honesty ROI. Ethical word of mouthmarketers always strive for transparency and honesty in allcommunications with consumers, with advocates, and withthose people who advocates speak to on behalf of a product.* Honesty of Relationship – you say who you’re speaking for* Honesty of Opinion – you say what you truly believe; younever shill* Honesty of Identity – you say who you are; you never falsifyyour identity social3i Proprietary and Confidential 119
  • Section Agenda – The ABCDE’s of Social MediaAudience IdentificationBuilding ChannelsContent CreationDistribution (Time, Roles, Work)Engagement social3i Proprietary and Confidential 120
  • social3i Proprietary and Confidential 121
  • Audience Identification social3i Proprietary and Confidential 122
  • Audience Identification:Sample Persona Jenny Age: 13-18 Hobbies: Music, Hanging out with friends Where she gets Info: Facebook Jenny lives on Facebook, and on music sites like Pandora, Grooveshark, Mog and Spotify She wants to be the first of her friends to share new music and concert information. She is influenced by other trend setters, and followed by many people who look to her for pop culture stories. social3i Proprietary and Confidential 123
  • Audience Identification:Sample Persona Steve Age: 25-34 Hobbies: Technology, Workaholic Where he gets Info: Smartphone Apps, Mobile Web Steve is on the go. You can update your website all you want, but he’ll never see it unless someone sends it ot him via Twitter. Steve can’t be reached via radio, print or direct mail. He listens to XM when his iPod isn’t plugged into his car stereo playing podcasts he downloaded. When Steve isn’t working, he is working out and exercising, buying healthy foods, and attending networking events. social3i Proprietary and Confidential 124
  • Audience Identification:Where are you, and where can you hope to get? The Long Term Goal: Giving customers a say in developing, Influence supporting and evangelizing your brand Melding social into your overall marketing program Integrate Enagaging with fans, followers, press, analysts and critics Interact Basic benchmarking, auditing and listening to conversation about your brand, customers & products Interest Develop marketing and business plans without benefit of any data or insights generated on the social web about you or competitors Ignore social3i Proprietary and Confidential 125
  • Audience Identification:Finding Influencers social3i Proprietary and Confidential 126
  • Influencer Identification - Twitaholic social3i Proprietary and Confidential 127
  • Building Channels Be organized Build well narrowly, then expand Know why you are building the channel Share work Allow constiuents to take part social3i Proprietary and Confidential 128
  • Building Channels Step 1:Set up a dedicated email address social3i Proprietary and Confidential 129
  • Building Channels (The Brian Solis Flower) social3i Proprietary and Confidential 130
  • Social Media Works With Your Existing MarketingConnecting Traditional Customer Touchpoints Crowdsourcing Product / information to improveMaximizing an ad campaign Service programs and servicesby extending the content to Developmentchannels not covered by paidmedia Searching for external opportunities to service customer related issues, Outbound Customer PR / Advertising Support Page 131
  • Twitter – Building a Profile social3i Proprietary and Confidential 132
  • Finding Follows social3i Proprietary and Confidential 133
  • Following who you follow follows social3i Proprietary and Confidential 134
  • Using Lists social3i Proprietary and Confidential 135
  • Using #Hashtags social3i Proprietary and Confidential 136
  • Using #Hashtags social3i Proprietary and Confidential 137
  • Build your own Background in Powerpoint1. Adjust Page Setup for 20x12.5 Landscape2. Design your slide3. Save the slide as a .PNG File4. Upload the .PNG to Twitter5. Tweak it until the layour is right social3i Proprietary and Confidential 138
  • Twitter Tool: Paper.li http://paper.li/merrillgardens social3i Proprietary and Confidential 139
  • Twitter “Promoted Tweets areSocial Advertising – Twitter offered on a Cost-per- Engagement (CPE) basis, so you only pay when a user Retweets, replies to, clicks on or favorites your Promoted Tweet. Retweeted impressions by engaged users are free. Just like regular Tweets, the ones that users engage with most tend to be insightful, conversational, fresh and timely, and crafted for sharing” social3i Proprietary and Confidential 140
  • social3i Proprietary and Confidential 141
  • Building Channels - Facebook Page TutorialProfiles • Real People • Move around and Interact with other people OR Pages • ONE Profile per person • ONE Administrator • Can have customized URLPages • Stay still and have people come interact with them • Can add features and tabs such as Twitter, YouTube, Flickr, etc…. • Can create as many Pages as you’d like • Can share Administration • Can Have customized URL social3i Proprietary and Confidential 142
  • Create A PageStart at http://www.facebook.com/pages/manage/ social3i Proprietary and Confidential 143
  • Create A Page social3i Proprietary and Confidential 144
  • Create A Page social3i Proprietary and Confidential 145
  • Create A Page social3i Proprietary and Confidential 146
  • Create A Page social3i Proprietary and Confidential 147
  • Create A Page social3i Proprietary and Confidential 148
  • Create a Page social3i Proprietary and Confidential 149
  • Create a Page social3i Proprietary and Confidential 150
  • Create a Page social3i Proprietary and Confidential 151
  • Create a Page social3i Proprietary and Confidential 152
  • Create a Page social3i Proprietary and Confidential 153
  • Facebook Advertising Choose your audience bySocial Advertising – Facebook location, age and interests. Choose to pay only when people click (CPC) or see your ad (CPM). Connect with more than 500 million potential customers. Promote your Facebook Page or website. social3i Proprietary and Confidential 154
  • YouTube Content cycles • A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. • After 20 days, a YouTube video has had 75% of its total views. • Thats a really short life span for YouTube videos, and its probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its viewshttp://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5#ixzz0vSdScBK1 social3i Proprietary and Confidential 155
  • Which Blog Platform is For You? Wordpress Blogger Tumblr Posterous social3i Proprietary and Confidential 156
  • Content Creation ToolsOrganization • Editorial CalendarText • Url ShortenersPhotos • Photo Apps • SlideshowsMultiMedia • Video Production • Animation Tools • Podcasts social3i Proprietary and Confidential 157
  • Sample Editorial CalendarEditorial Calendar Date Offline Sales Calls Aggregated Blog Facebook (In Twitter (In YouTube Foursquare Event Content on addition to addition to Web Site general replies and discussion) discussion)Sun 7/10Mon 7/11Tues 7/12Wed 7/13Thurs 7/14Fri 7/15Sat 7/16Sun 7/17Mon 7/18Tues 7/19Wed 7/20Thurs 7/21Fri 7/22Sat 7/23Sun 7/24Mon 7/25Tues 7/26Wed 7/27Thurs 7/28 social3i Proprietary and Confidential 158
  • Url Shorteners – Bit.ly (Goo.gl , ow.ly , etc…) social3i Proprietary and Confidential 159
  • Photo Apps Instagram 100 Cameras in 1 social3i Proprietary and Confidential 160
  • Flickr Slideshows social3i Proprietary and Confidential 161
  • Video Slideshows - Animotohttp://animoto.com/play/yoxTJ1XQPpAsNrIpAHijag?utm_source=merrillgardens.com&utm_medium=player&utm_campaign=player social3i Proprietary and Confidential 162
  • social3i Proprietary and Confidential 163
  • Make Videos on the fly social3i Proprietary and Confidential 164
  • Distribution Time Budget Roles and Responsibilities Syndication Tools social3i Proprietary and Confidential 165
  • Social Media Marketing - Time Commitshttp://www.slideshare.net/soravjain/social-media-marketing-facts?from=ss_embed social3i Proprietary and Confidential 166
  • Determining Level of Effort/Time/Money social3i Proprietary and Confidential 167
  • Engagement and EvaluationListen (via Google Alerts)Be ConsistentShare ResponsibilityParticipate, don’t DictateRespect Negative CommentsPromote Others social3i Proprietary and Confidential 168
  • Twitter Tools - - Hootsuite social3i Proprietary and Confidential 169
  • Twitter Tools - Hootsuite social3i Proprietary and Confidential 170
  • Twitter Tools – TweetDeck social3i Proprietary and Confidential 171
  • Twitter Tools – CoTweet social3i Proprietary and Confidential 172
  • Twitter Tools - Seesmic social3i Proprietary and Confidential 173
  • Twitter Tools: www.twilert.com social3i Proprietary and Confidential 174
  • Twitter Tools: Twitter Counter social3i Proprietary and Confidential 175
  • Klout social3i Proprietary and Confidential 176
  • TwitSprout social3i Proprietary and Confidential 177
  • TwitCleaner social3i Proprietary and Confidential 178
  • Analysis: What to Measure social3i Proprietary and Confidential 179
  • Radian6 – Best for the EnterprisePros: Largest company reviewed by Forrester.• Easy to use widget based dashboards• Real-time data can be configured to listen and respond to UGC posts as they happen.• Tracks established social media KPI’s (volume, engagement and sentiment) with automated workflow tools to turn this data into action.• Allows multiple users to immediately engage with important conversions via the engagement dashboard.Cons: Data quality has some serious issues.• Spam hygiene requires significant time investment by the tool operator• Scoring of sentiment in twitter has known defects* that have yet to be addressed in the latest version of this tool• Volume based pricing can make this tool expensive for novice users. social3i Proprietary and Confidential 180
  • Alterian – Best for Midsized CompaniesPros: One of the largest data sets among alltools, and a dashboard built for Analysts.• Data warehouse has nearly 4 Billion conversations indexed as far back as 2004• Dashboard built for analysts to do both qualitative and quantitative analysis.• Customizable sentiment dictionary allows for the most accurate sentiment tracking of all NLP based tracking tools.• Email reporting capabilities are good.Cons: Data latency concerns and workflowtools require custom configuration to beimpactful.• Volume based pricing can make this tool expensive for novice users.• Workflow tools are complicated to configure• Customer support services are slow to respond. social3i Proprietary and Confidential 181
  • Lithium – Good for Small CompaniesPros: Decent coverage at areasonable cost• Dashboard collects data in real time.• Excellent video capture data• Email reporting capabilities are good.• Flat fee pricing for unlimited search results.Cons: Workflow tools are notpowerful enough for engagement• Facebook data coming soon• Twitter data is incomplete social3i Proprietary and Confidential 182
  • Viral Heat – Good for Start-upsPros: Low price/ decent service• Uses data aggregators to do a better job than google alerts• Dashboard built for quantitative analysis.• Email reporting capabilities are good.• Pricing as low as $9.99/monthCons: Data latency concerns andworkflow tools require customconfiguration to be impactful.• Can’t go back in time• Workflow does not empower engagement• Customer support services are slow to respond. social3i Proprietary and Confidential 183
  • www.social3i.com | Seattle Washington blogMore Tools and Toys for Personal Branding
  • Namechk social3i Proprietary and Confidential 185
  • DandyID social3i Proprietary and Confidential 186
  • About.me social3i Proprietary and Confidential 187
  • Flavors.me social3i Proprietary and Confidential 188
  • www.social3i.com | Seattle Washington blogContact Info
  • social3i Management BiosAndy Boyer Xavier Jimenez Colin LamontIntegrated Marketing Integrated Marketing Integrated Marketing &Strategy & Planning Research & Ideation Mobile CampaignsAs Co-Founder of social3i, Andy Prior to co-founding social3i Xavier was Colin Lamont has 15 years directdevelops holistic social media Principal and Analytics Practice Head at marketing, e-commerce, and productprograms that are integrated into social media agency Spring Creek management experience in helping buildoverall marketing efforts. He was a Group in Seattle Washington. Xavier has and grow consumer products and services.Principal at social media worked with Fortune 500 brands like Most recently, he was the Vice President ofagency Spring Creek Group from ubid.com, RealNetworks, American Marketing at GotVoice, an Ignition Partners2007-2010, leading client campaigns Greetings, T-Mobile and Microsoft to funded mobile solutions company that wasinside Microsoft and other deliver deep consumer insights using successfully sold. An expert of integratedcompanies, developing short and emerging media measurement marketing, Colin leverages social medialong term social media strategies, technologies. As chief social intelligence outreach to support direct marketing,and recruiting a team of Engagement strategist, Xavier is tasked with qualifying branding, PR, speaking engagements andLeads and Community Managers. and transforming raw data from online events to cost-effectively grow companies.His previous experience is video, mobile advertising, widgets, blogs, Previously, Colin worked at RealNetworks,highlighted by six years in e- social networks, and other user starting in 1995, & culminating as Directorcommerce marketing at streaming generated content into deep customer of Consumer Marketing for the RealGamesmedia pioneer RealNetworks from intelligence. and GameHouse divisions in 2006.1996-2002.Twitter: @aboyer Twitter: @xjimenez Twitter: @social3iLinkedin: Add Andy to your network Linkedin: Add Xavier to your network Linkedin: Add Colin to your networkE-mail: andy@social3i.com E-mail: xavier@social3i.com E-mail: Colin@social3i.com social3i Proprietary and Confidential 190
  • Thank You Web: http://www.social3i.com Blog: http://social3i.com/blog Twitter: @social3i Email: andy@social3i.com Slides: www.slideshare.net/social3i Facebook: www.facebook.com/social3i social3i Proprietary and Confidential 191