www.social3i.com || Seattle     blo       Washington                 gSchool of Visual ConceptsSocial Media Strategies and...
Copyright NoteThe material used in this deck is a combination of contentoriginally created and developed by Social3i Princ...
About Social3i• Social3i is a small but nimble digital marketing .• We provide large-scale brand analysis, audience resear...
What you asked for
What you asked for
What you asked for
What you asked for                                                                                                        ...
Agenda• B2B Social Media – An Overview   •   Some stats that support the initiative   •   Some anecdotes that support the ...
www.social3i.com || Seattle   blo       Washington               gSection 1:B2B SOCIAL MEDIA KICKOFF
Not our goaltoday…Source: Ignite Social Media
Some B2B Social ObjectivesEngage with Customers                                 Deepen Relationships              Generate...
Why Social Media    Industry Shift in Marketing Spend    • 46% Decline in Tradeshow spending    • 44% of Direct Mail never...
social3i Proprietary and Confidential   14
social3i Proprietary and Confidential   15
www.social3i.com || Seattle   blo        Washington               gStats and Relevant Examples
First: Let’s Get into the Content Mindset                                  social3i Proprietary and Confidential   17
social3i Proprietary and Confidential   20
social3i Proprietary and Confidential   21
Hosted Community: Dell Idea Storm                               social3i Proprietary and Confidential   22
social3i Proprietary and Confidential   26
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www.social3i.com || Seattle   blo        Washington               gSingle Channel Examples
social3i Proprietary and Confidential   42
Example: SteelMasterUSA.com                              social3i Proprietary and Confidential   43
Example: SteelMasterUSA.com                              social3i Proprietary and Confidential   44
Example: Taleo                 social3i Proprietary and Confidential   45
Example: Taleo                 social3i Proprietary and Confidential   46
Example: Taleo                 social3i Proprietary and Confidential   47
Example: Taleo                 social3i Proprietary and Confidential   48
More Examples                social3i Proprietary and Confidential   49
Why Facebook?
Why Facebook?
Getting a community involved                               social3i Proprietary and Confidential   52
YouTube Content cycles                                                                                    • A video on You...
Common Craft               social3i Proprietary and Confidential   54
Education via YouTube:TED Conferences                         social3i Proprietary and Confidential   55
Blendtec           social3i Proprietary and Confidential   56
Brands might mine social for memes                               social3i Proprietary and Confidential   57
Brands might mine social for memes                               social3i Proprietary and Confidential   58
social3i Proprietary and Confidential   59
Thanks to Twitter, News Now Travelsat the Speed of Social Media.                               3:26 pm photo was          ...
social3i Proprietary and Confidential   61
The Twitter Customer Service Angle:Comcast Cares                                      social3i Proprietary and Confidentia...
Comcast Cares                social3i Proprietary and Confidential   63
Comcast Cares                social3i Proprietary and Confidential   64
Single Brand / Multiple Accounts                                   social3i Proprietary and Confidential   65
Best Practices – Brad from Starbucks                                social3i Proprietary and Confidential   66
Best Practices – Brad from Starbucks                                social3i Proprietary and Confidential   67
Best Practices – Brad from Starbucks                                social3i Proprietary and Confidential   68
Your Governor Tweets                       social3i Proprietary and Confidential   69
So, who does your Governor follow?(and why only 25 people?)                                     social3i Proprietary and C...
LinkedIn           social3i Proprietary and Confidential   71
Connecting LinkedIn with Slideshare                                social3i Proprietary and Confidential   72
Google Plus              social3i Proprietary and Confidential   73
Google Plus              social3i Proprietary and Confidential   74
Hosted Community: Dell Idea Storm                               social3i Proprietary and Confidential   75
World Park Campaign                      social3i Proprietary and Confidential   76
A Brief Moment to Talk about Mobile and Tablets"Nearly seven in 10 tablet owners      40% of U.S. mobile subscribersreport...
What does your web site look like on mobiledevices?                                    social3i Proprietary and Confidenti...
What Can Happen if You Don’t Have a SocialPresence…                                   social3i Proprietary and Confidentia...
Facebook Advertising                                Choose your audience bySocial Advertising – Facebook   location, age a...
Twitter                                  “Promoted Tweets areSocial Advertising – Twitter      offered on a Cost-per-     ...
Think about B2B Coupon sites:Example: RapidBuyr                                social3i Proprietary and Confidential   82
Think about B2B Coupon sites:Example: Bizy                                social3i Proprietary and Confidential   83
www.social3i.com || Seattle   blo        Washington               gSection 2Starting Your B2B Campaign
Quiz Time: Basic Logos We Probably KnowFacebook     Twitter   YouTube      LinkedIn          WordpressBlogger    Wikipedia...
social3i Proprietary and Confidential   86
Choosing Channels (The Brian Solis Flower)                                     social3i Proprietary and Confidential   87
Social Programs Span Across the Company              Marketing              • Understand what is being said about your bra...
Choosing Focus   Connecting Traditional Customer Touchpoints                                                 Crowdsourcing...
Audience Identification:  Where are you, and where can you hope to get?                                                   ...
The Social Media Audit                                                                   Source: Social3i Consulting      ...
Sample Social Content Generation Plan                                                                                     ...
Sample Editorial CalendarEditorial Calendar  Date               Offline   Sales Calls   Aggregated   Blog   Facebook (In  ...
Social Media Information Flow  Driving Conversations With the Market                                                      ...
Determining Level of Effort/Time/Money                                    social3i Proprietary and Confidential   95
Social Media Marketing - Time Commitshttp://www.slideshare.net/soravjain/social-media-marketing-facts?from=ss_embed       ...
58% of Marketers Spend 6 or more hours per weekon social media                                   social3i Proprietary and ...
How Social Helps Target Your Message              Broad Brand             Message                              Potential C...
How Social Helps Target Your Message             Narrow, Brand       Targeted             Message                         ...
Sample B2B PersonasSources from Slideshare. Apologies, cannot remember whose deck it came from   social3i Proprietary and ...
social3i Proprietary and Confidential   104
social3i Proprietary and Confidential   105
social3i Proprietary and Confidential   106
How the Leading Global Brands use Facebook
Stats?http://www.slideshare.net/soravjain/social-media-marketing-facts?from=ss_embed                                      ...
Building a Social Media Policyhttp://9to5mac.com/2011/12/02/revealed-apples-internal-policies-on-employee-social-networkin...
www.social3i.com || Seattle   blo        Washington               gSection 3:Tools and Helpful Apps
Url Shorteners – Bit.ly (Goo.gl , ow.ly , etc…)                                   social3i Proprietary and Confidential   ...
Involver and North Social:Using Free Apps for…YouTube Integration                                 See Involver.com and    ...
Involver and North Social:Using Free Apps for…YouTube Integration                                   Like and Share        ...
Involver and North Social:Using Free Apps for…YouTube Integration                                      Follow Button      ...
Facebook Grader                  social3i Proprietary and Confidential   115
Analysis: What to Measure                            social3i Proprietary and Confidential   116
Klout        social3i Proprietary and Confidential   117
Twitter Tools - Seesmic                          social3i Proprietary and Confidential   118
Twitter Tools – CoTweet                          social3i Proprietary and Confidential   119
Twitter Tools – TweetDeck                            social3i Proprietary and Confidential   120
Twitter Tools - - Hootsuite                              social3i Proprietary and Confidential   121
Twitter Tools - Hootsuite                            social3i Proprietary and Confidential   122
Twitter Tools: www.twilert.com                                 social3i Proprietary and Confidential   123
Twitaholic             social3i Proprietary and Confidential   124
WeFollow           social3i Proprietary and Confidential   125
TwitCleaner              social3i Proprietary and Confidential   126
www.social3i.com || Seattle   blo        Washington               gContent Creation Tools
Photo AppsInstagram    100 Cameras in 1                          social3i Proprietary and Confidential   128
Flickr Slideshows                    social3i Proprietary and Confidential   129
Video Slideshows - Animotohttp://animoto.com/play/yoxTJ1XQPpAsNrIpAHijag?utm_source=merrillgardens.com&utm_medium=player&u...
Make Videos on the fly                         social3i Proprietary and Confidential   131
www.social3i.com || Seattle   blo        Washington               gMonitoringTools
social3i Proprietary and Confidential   133
Feedly         social3i Proprietary and Confidential   134
social3i Proprietary and Confidential   138
Radian6 – Best for the EnterprisePros: Largest company reviewed byForrester.• Easy to use widget based dashboards• Real-ti...
Alterian – Best for Midsized CompaniesPros: One of the largest data sets amongall tools, and a dashboard built forAnalysts...
Lithium – Good for Small CompaniesPros: Decent coverage at areasonable cost• Dashboard collects data in real   time.• Exce...
Viral Heat – Good for Start-upsPros: Low price/ decent service• Uses data aggregators to do a  better job than google aler...
www.social3i.com || Seattle   blo        Washington               gMiscTools
Namechk          social3i Proprietary and Confidential   145
DandyID          social3i Proprietary and Confidential   146
About.me           social3i Proprietary and Confidential   147
Flavors.me             social3i Proprietary and Confidential   148
Next SectionsGuest Speaker:   Anne Dalton, IntermecReal World Examples:1) Influencer Identification2) Using Social Media f...
Social3i Consulting                                 711 6th Avenue North    social3i                     Suite 200        ...
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
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Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011

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This deck was used as the foundation of a 7 hour workshop at Seattle's School of Visual Concepts on the uses of Social Media for B2B Marketing. It was presented by Social3i Consulting on Dec 7, 2011.

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Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011

  1. 1. www.social3i.com || Seattle blo Washington gSchool of Visual ConceptsSocial Media Strategies andPrograms for B2B MarketersDec 7, 2011Andy Boyer & the Social3i Team
  2. 2. Copyright NoteThe material used in this deck is a combination of contentoriginally created and developed by Social3i Principals, as wellas content sourced by researching social media in majorsearch engines and content sharing sites. Many of the slidesyou see here came from other decks on Slideshare.net.Hopefully all charts and graphs in the deck attribute the workto the original owner, along with a link to where the contentwas sourced. However, due to the widespread sharing of thisdeck, and the number of edits, it is possible that someinformation is not accurately attributed. We apologize for anyerrors, and in no way make any claims that all of the data inthis presentation is the original work of Social3i Consulting.If you feel your work has been unfairly distributed orrepresented in this presentation, please contactandy@social3i.com. social3i Proprietary and Confidential 2
  3. 3. About Social3i• Social3i is a small but nimble digital marketing .• We provide large-scale brand analysis, audience research and social marketing programs for major global brands, small to mid-sized companies and government organizations.• We focus on social commerce and delivering ROI-based programs, not just brand impressions.• We develop content for companies of all shapes and sizes.• Background with RealNetworks, Publicis, T-Mobile, Microsoft, Photoworks, venture-backed startups, non-profits, and minor league baseball. Web: http://www.social3i.com Blog: http://www.social3i.com/blog Twitter: @social3i Email: andy@social3i.com Slides: www.slideshare.net/social3i Facebook: www.facebook.com/social3i Intelligence & Social Marketing Social Ideation & Influencer Insight Program Competency Planning Marketing Development Training social3i Proprietary and Confidential 3
  4. 4. What you asked for
  5. 5. What you asked for
  6. 6. What you asked for
  7. 7. What you asked for Id like to spend Rating Not Important Not very Semi-interesting, but I really want to go some meaningful at all important just gloss over it deep in this area time on this AverageExamples of other B2B Social Media Campaigns 0.0% (0) 0.0% (0) 0.0% (0) 16.7% (1) 83.3% (5) 3.83Social Media Frameworks and Strategies 0.0% (0) 0.0% (0) 0.0% (0) 66.7% (4) 33.3% (2) 3.33Analytics Tools 0.0% (0) 0.0% (0) 16.7% (1) 83.3% (5) 0.0% (0) 2.83Social media Management Tools 0.0% (0) 0.0% (0) 33.3% (2) 50.0% (3) 16.7% (1) 2.83Influencer Identification 0.0% (0) 0.0% (0) 50.0% (3) 33.3% (2) 16.7% (1) 2.67LinkedIn 101 0.0% (0) 0.0% (0) 50.0% (3) 50.0% (3) 0.0% (0) 2.5Advanced Social Media (Tablets, Mobile apps, Games, 0.0% (0) 0.0% (0) 50.0% (3) 50.0% (3) 0.0% (0) 2.5etc...)Facebook Advertising 0.0% (0) 16.7% (1) 50.0% (3) 16.7% (1) 16.7% (1) 2.33Google Plus 0.0% (0) 16.7% (1) 50.0% (3) 33.3% (2) 0.0% (0) 2.17How to Build Facebook Apps and Pages 0.0% (0) 16.7% (1) 50.0% (3) 33.3% (2) 0.0% (0) 2.17Facebook 101 0.0% (0) 16.7% (1) 66.7% (4) 16.7% (1) 0.0% (0) 2Twitter 101 0.0% (0) 16.7% (1) 66.7% (4) 16.7% (1) 0.0% (0) 2Blogging 101 0.0% (0) 16.7% (1) 66.7% (4) 16.7% (1) 0.0% (0) 2YouTube 101 0.0% (0) 16.7% (1) 83.3% (5) 0.0% (0) 0.0% (0) 1.83
  8. 8. Agenda• B2B Social Media – An Overview • Some stats that support the initiative • Some anecdotes that support the initiative • Basic Case Study examples• Starting a B2B Campaign From Scratch • Frameworks for getting started • Management Tools and Software to get you moving • Social Media Analytics Tools to track your success• Guest Speaker: Anne Dalton, Intermec• Breakout Groups social3i Proprietary and Confidential 8
  9. 9. www.social3i.com || Seattle blo Washington gSection 1:B2B SOCIAL MEDIA KICKOFF
  10. 10. Not our goaltoday…Source: Ignite Social Media
  11. 11. Some B2B Social ObjectivesEngage with Customers Deepen Relationships Generate Leads and Partners Identification of  Sharing of news and  Increase the circle of trendsetters and information from influence and sphere thought leaders partners and of information Conversations with the customers  Encourage Partners right people in the  Collect real insight and and end users to “try & right places about understanding of buy” and recommend product ideas and partner needs and products to deficiencies wishes peers/colleagues and Executives
  12. 12. Why Social Media Industry Shift in Marketing Spend • 46% Decline in Tradeshow spending • 44% of Direct Mail never opened • 61% of Marketers will spend more on EARNED MEDIA in 2011 • 69% of B2B Marketers shifting budget to Social Media in 2011 B2B Users and Customers Shifting to Social Vehicles • US Internet users spend 3x more time on social networks than email, and 6x more than on portals • 61% of U.S. Marketers use Social Media for Lead Gen • 63% of companies who are using social media say it has INCREASED EFFECTIVENESS of other marketing efforts • LinkedIn drives the most leads to B2B sites, according to Leadforce Source: HubSpot
  13. 13. social3i Proprietary and Confidential 14
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  15. 15. www.social3i.com || Seattle blo Washington gStats and Relevant Examples
  16. 16. First: Let’s Get into the Content Mindset social3i Proprietary and Confidential 17
  17. 17. social3i Proprietary and Confidential 20
  18. 18. social3i Proprietary and Confidential 21
  19. 19. Hosted Community: Dell Idea Storm social3i Proprietary and Confidential 22
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  33. 33. www.social3i.com || Seattle blo Washington gSingle Channel Examples
  34. 34. social3i Proprietary and Confidential 42
  35. 35. Example: SteelMasterUSA.com social3i Proprietary and Confidential 43
  36. 36. Example: SteelMasterUSA.com social3i Proprietary and Confidential 44
  37. 37. Example: Taleo social3i Proprietary and Confidential 45
  38. 38. Example: Taleo social3i Proprietary and Confidential 46
  39. 39. Example: Taleo social3i Proprietary and Confidential 47
  40. 40. Example: Taleo social3i Proprietary and Confidential 48
  41. 41. More Examples social3i Proprietary and Confidential 49
  42. 42. Why Facebook?
  43. 43. Why Facebook?
  44. 44. Getting a community involved social3i Proprietary and Confidential 52
  45. 45. YouTube Content cycles • A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. • After 20 days, a YouTube video has had 75% of its total views. • Thats a really short life span for YouTube videos, and its probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its viewshttp://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5#ixzz0vSdScBK1 social3i Proprietary and Confidential 53
  46. 46. Common Craft social3i Proprietary and Confidential 54
  47. 47. Education via YouTube:TED Conferences social3i Proprietary and Confidential 55
  48. 48. Blendtec social3i Proprietary and Confidential 56
  49. 49. Brands might mine social for memes social3i Proprietary and Confidential 57
  50. 50. Brands might mine social for memes social3i Proprietary and Confidential 58
  51. 51. social3i Proprietary and Confidential 59
  52. 52. Thanks to Twitter, News Now Travelsat the Speed of Social Media. 3:26 pm photo was posted to Janis Krum’s (@jkrums) twitter profile New York Times broke the news at 3:48 pm and didn’t post to the front page until 4:00 pm social3i Proprietary and Confidential 60
  53. 53. social3i Proprietary and Confidential 61
  54. 54. The Twitter Customer Service Angle:Comcast Cares social3i Proprietary and Confidential 62
  55. 55. Comcast Cares social3i Proprietary and Confidential 63
  56. 56. Comcast Cares social3i Proprietary and Confidential 64
  57. 57. Single Brand / Multiple Accounts social3i Proprietary and Confidential 65
  58. 58. Best Practices – Brad from Starbucks social3i Proprietary and Confidential 66
  59. 59. Best Practices – Brad from Starbucks social3i Proprietary and Confidential 67
  60. 60. Best Practices – Brad from Starbucks social3i Proprietary and Confidential 68
  61. 61. Your Governor Tweets social3i Proprietary and Confidential 69
  62. 62. So, who does your Governor follow?(and why only 25 people?) social3i Proprietary and Confidential 70
  63. 63. LinkedIn social3i Proprietary and Confidential 71
  64. 64. Connecting LinkedIn with Slideshare social3i Proprietary and Confidential 72
  65. 65. Google Plus social3i Proprietary and Confidential 73
  66. 66. Google Plus social3i Proprietary and Confidential 74
  67. 67. Hosted Community: Dell Idea Storm social3i Proprietary and Confidential 75
  68. 68. World Park Campaign social3i Proprietary and Confidential 76
  69. 69. A Brief Moment to Talk about Mobile and Tablets"Nearly seven in 10 tablet owners 40% of U.S. mobile subscribersreported spending at least 1 hour regularly browse the internet onper day using the device, including their phone and a projected38% who spent over 2 hours on it. 12.5% of all e-commerceAnd while just 28% consider it transactions going mobile by thetheir primary computer, 77% are end of the year, Mobile web trafficspending less time on desktop or will surpass PC traffic by 2013."laptop PCs since they got a (60 Second Marketer)tablet." (eMarketer) social3i Proprietary and Confidential 77
  70. 70. What does your web site look like on mobiledevices? social3i Proprietary and Confidential 78
  71. 71. What Can Happen if You Don’t Have a SocialPresence… social3i Proprietary and Confidential 79
  72. 72. Facebook Advertising Choose your audience bySocial Advertising – Facebook location, age and interests. Choose to pay only when people click (CPC) or see your ad (CPM). Connect with more than 500 million potential customers. Promote your Facebook Page or website. social3i Proprietary and Confidential 80
  73. 73. Twitter “Promoted Tweets areSocial Advertising – Twitter offered on a Cost-per- Engagement (CPE) basis, so you only pay when a user Retweets, replies to, clicks on or favorites your Promoted Tweet. Retweeted impressions by engaged users are free. Just like regular Tweets, the ones that users engage with most tend to be insightful, conversational, fresh and timely, and crafted for sharing” social3i Proprietary and Confidential 81
  74. 74. Think about B2B Coupon sites:Example: RapidBuyr social3i Proprietary and Confidential 82
  75. 75. Think about B2B Coupon sites:Example: Bizy social3i Proprietary and Confidential 83
  76. 76. www.social3i.com || Seattle blo Washington gSection 2Starting Your B2B Campaign
  77. 77. Quiz Time: Basic Logos We Probably KnowFacebook Twitter YouTube LinkedIn WordpressBlogger Wikipedia Foursquare Tumblr Flickr social3i Proprietary and Confidential 85
  78. 78. social3i Proprietary and Confidential 86
  79. 79. Choosing Channels (The Brian Solis Flower) social3i Proprietary and Confidential 87
  80. 80. Social Programs Span Across the Company Marketing • Understand what is being said about your brand, leverage data to improve traditional marketing efforts Sales • Understand where to find more leads, and who influences your core audiences Research • Crowdsource ideas faster and fill out missing pieces of data from traditional research Customer Service : • Understand what issues customers are having, and where those customers are going for solutions.Source: Social3i Consulting social3i Proprietary and Confidential 88
  81. 81. Choosing Focus Connecting Traditional Customer Touchpoints Crowdsourcing Product / information to improveMaximizing an ad campaign Service programs and servicesby extending the content to Developmentchannels not covered by paidmedia Searching for external opportunities to service customer related issues, Outbound Customer PR / Advertising Support Source: Social3i Consulting social3i Proprietary and Confidential 89
  82. 82. Audience Identification: Where are you, and where can you hope to get? The Long Term Goal: Giving customers a say in developing, Influence supporting and evangelizing your brand Melding social into your overall marketing program Integrate Enagaging with fans, followers, press, analysts and critics Interact Basic benchmarking, auditing and listening to conversation about your brand, customers & products Interest Develop marketing and business plans without benefit of any data or insights generated on the social web about you or competitors IgnoreSource: Social3i Consulting social3i Proprietary and Confidential 90
  83. 83. The Social Media Audit Source: Social3i Consulting Size of Consistency Volume of Sentiment of Theme and Overall Audience of Posts Engagement Conversation Storyline ScoreBlog Twitter Facebook YouTube LinkedIn Slideshare Attribute Summary Key Better than most At Par with Room for competitors and competitors imrprovement partners and partners
  84. 84. Sample Social Content Generation Plan Freq of Vehicle Owner(s) Core Strategic Benefit Sample Content updatesBlog • All Depts • Awareness and Pass Along • Testimonials 2-4x per • PR Editor • Influence Purchase • Partner Stories week in Chief • Customer Support • News and • Diminish Neg WOM AnnouncementsTwitter • CS • Awareness and Pass Along • Company News 3-4x per • Dev, • Customer Support • Partner News day • Mktg, PR • Diminish Neg WOM • Support • HR • Links to Industry NewsFacebook • Mktg, • Customer Support • Company News 2-4x per • HR • Diminish Neg WOM • Partner News week • Customer Insight and • Support FAQ Innovation • Behind the ScenesYouTube • Mktg • Awareness and Pass Along • Product Demos 4x per • Influence Purchase • Behind the Scenes monthLinkedIn • HR • Awareness and Pass Along • Job Listings As • Dev • Customer Insight and • Developer Group Needed Innovation ModerationSlideshare • Dev • Customer Support • Detailed “How To” and 1x per • Influence Purchase Product Information monthSource: Social3i Consulting social3i Proprietary and Confidential 92
  85. 85. Sample Editorial CalendarEditorial Calendar Date Offline Sales Calls Aggregated Blog Facebook (In Twitter (In YouTube Foursquare Event Content on addition to addition to Web Site general replies and discussion) discussion)Sun 7/10Mon 7/11Tues 7/12Wed 7/13Thurs 7/14Fri 7/15Sat 7/16Sun 7/17Mon 7/18Tues 7/19Wed 7/20Thurs 7/21Fri 7/22Sat 7/23Sun 7/24Mon 7/25Tues 7/26Wed 7/27Thurs 7/28 Source: Social3i Consulting social3i Proprietary and Confidential 93
  86. 86. Social Media Information Flow Driving Conversations With the Market Social Media Company helps small Enthusiasts companies look bigger, and big Long Term Partners companies get smaller Industry Press and Influencers Employees and Customers Industry Professionals General Target MarketsSource: Social3i Consulting social3i Proprietary and Confidential 94
  87. 87. Determining Level of Effort/Time/Money social3i Proprietary and Confidential 95
  88. 88. Social Media Marketing - Time Commitshttp://www.slideshare.net/soravjain/social-media-marketing-facts?from=ss_embed social3i Proprietary and Confidential 96
  89. 89. 58% of Marketers Spend 6 or more hours per weekon social media social3i Proprietary and Confidential 97
  90. 90. How Social Helps Target Your Message Broad Brand Message Potential CustomersSource: Social3i Consulting social3i Proprietary and Confidential 101
  91. 91. How Social Helps Target Your Message Narrow, Brand Targeted Message Potential CustomersSource: Social3i Consulting social3i Proprietary and Confidential 102
  92. 92. Sample B2B PersonasSources from Slideshare. Apologies, cannot remember whose deck it came from social3i Proprietary and Confidential 103
  93. 93. social3i Proprietary and Confidential 104
  94. 94. social3i Proprietary and Confidential 105
  95. 95. social3i Proprietary and Confidential 106
  96. 96. How the Leading Global Brands use Facebook
  97. 97. Stats?http://www.slideshare.net/soravjain/social-media-marketing-facts?from=ss_embed social3i Proprietary and Confidential 108
  98. 98. Building a Social Media Policyhttp://9to5mac.com/2011/12/02/revealed-apples-internal-policies-on-employee-social-networking-speculating-on-rumors-leaking-blogging-and-more/ social3i Proprietary and Confidential 109
  99. 99. www.social3i.com || Seattle blo Washington gSection 3:Tools and Helpful Apps
  100. 100. Url Shorteners – Bit.ly (Goo.gl , ow.ly , etc…) social3i Proprietary and Confidential 111
  101. 101. Involver and North Social:Using Free Apps for…YouTube Integration See Involver.com and NorthSocial.com Chance to share to your wall social3i Proprietary and Confidential 112
  102. 102. Involver and North Social:Using Free Apps for…YouTube Integration Like and Share buttons for easy sharing social3i Proprietary and Confidential 113
  103. 103. Involver and North Social:Using Free Apps for…YouTube Integration Follow Button included social3i Proprietary and Confidential 114
  104. 104. Facebook Grader social3i Proprietary and Confidential 115
  105. 105. Analysis: What to Measure social3i Proprietary and Confidential 116
  106. 106. Klout social3i Proprietary and Confidential 117
  107. 107. Twitter Tools - Seesmic social3i Proprietary and Confidential 118
  108. 108. Twitter Tools – CoTweet social3i Proprietary and Confidential 119
  109. 109. Twitter Tools – TweetDeck social3i Proprietary and Confidential 120
  110. 110. Twitter Tools - - Hootsuite social3i Proprietary and Confidential 121
  111. 111. Twitter Tools - Hootsuite social3i Proprietary and Confidential 122
  112. 112. Twitter Tools: www.twilert.com social3i Proprietary and Confidential 123
  113. 113. Twitaholic social3i Proprietary and Confidential 124
  114. 114. WeFollow social3i Proprietary and Confidential 125
  115. 115. TwitCleaner social3i Proprietary and Confidential 126
  116. 116. www.social3i.com || Seattle blo Washington gContent Creation Tools
  117. 117. Photo AppsInstagram 100 Cameras in 1 social3i Proprietary and Confidential 128
  118. 118. Flickr Slideshows social3i Proprietary and Confidential 129
  119. 119. Video Slideshows - Animotohttp://animoto.com/play/yoxTJ1XQPpAsNrIpAHijag?utm_source=merrillgardens.com&utm_medium=player&utm_campaign=player social3i Proprietary and Confidential 130
  120. 120. Make Videos on the fly social3i Proprietary and Confidential 131
  121. 121. www.social3i.com || Seattle blo Washington gMonitoringTools
  122. 122. social3i Proprietary and Confidential 133
  123. 123. Feedly social3i Proprietary and Confidential 134
  124. 124. social3i Proprietary and Confidential 138
  125. 125. Radian6 – Best for the EnterprisePros: Largest company reviewed byForrester.• Easy to use widget based dashboards• Real-time data can be configured to listen and respond to UGC posts as they happen.• Tracks established social media KPI’s (volume, engagement and sentiment) with automated workflow tools to turn this data into action.• Allows multiple users to immediately engage with important conversions via the engagement dashboard.Cons: Data quality has some seriousissues.• Spam hygiene requires significant time investment by the tool operator• Scoring of sentiment in twitter has known defects* that have yet to be addressed in the latest version of this tool• Volume based pricing can make this tool expensive for novice users. social3i Proprietary and Confidential 139
  126. 126. Alterian – Best for Midsized CompaniesPros: One of the largest data sets amongall tools, and a dashboard built forAnalysts.• Data warehouse has nearly 4 Billion conversations indexed as far back as 2004• Dashboard built for analysts to do both qualitative and quantitative analysis.• Customizable sentiment dictionary allows for the most accurate sentiment tracking of all NLP based tracking tools.• Email reporting capabilities are good.Cons: Data latency concerns andworkflow tools require customconfiguration to be impactful.• Volume based pricing can make this tool expensive for novice users.• Workflow tools are complicated to configure• Customer support services are slow to respond. social3i Proprietary and Confidential 140
  127. 127. Lithium – Good for Small CompaniesPros: Decent coverage at areasonable cost• Dashboard collects data in real time.• Excellent video capture data• Email reporting capabilities are good.• Flat fee pricing for unlimited search results.Cons: Workflow tools are notpowerful enough for engagement• Facebook data coming soon• Twitter data is incomplete social3i Proprietary and Confidential 141
  128. 128. Viral Heat – Good for Start-upsPros: Low price/ decent service• Uses data aggregators to do a better job than google alerts• Dashboard built for quantitative analysis.• Email reporting capabilities are good.• Pricing as low as $9.99/monthCons: Data latency concerns andworkflow tools require customconfiguration to be impactful.• Can’t go back in time• Workflow does not empower engagement• Customer support services are slow to respond. social3i Proprietary and Confidential 142
  129. 129. www.social3i.com || Seattle blo Washington gMiscTools
  130. 130. Namechk social3i Proprietary and Confidential 145
  131. 131. DandyID social3i Proprietary and Confidential 146
  132. 132. About.me social3i Proprietary and Confidential 147
  133. 133. Flavors.me social3i Proprietary and Confidential 148
  134. 134. Next SectionsGuest Speaker: Anne Dalton, IntermecReal World Examples:1) Influencer Identification2) Using Social Media for Competitive AnalysisGuest Speakers:Michael Neu and Colin Lamont from Social3i Consulting todiscuss Facebook Advertising, Affiliate Marketing, FacebookTabs, Google+, Blogging, Wordpress Set-up andImplementation and any other topics you want to cover. social3i Proprietary and Confidential 149
  135. 135. Social3i Consulting 711 6th Avenue North social3i Suite 200 Seattle, WA 98104insight | ideation | influence andy@social3i.com www.social3i.com 150 150
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