Part 1 - Social Media Strategies 201 at Seattle's School of Visual Concepts

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Part 1 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. This section provided a high level overview on questions we get asked the most by clients and potential clients.

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Part 1 - Social Media Strategies 201 at Seattle's School of Visual Concepts

  1. 1. School of Visual Concepts<br />Social Media Strategies and Programs for Marketers - 201 Level<br />Section 1<br />May 18, 2011<br />Andy Boyer & the Social3i Team<br />
  2. 2. About Us<br /><ul><li>Social3i is a small but nimble digital marketing consultancy focusing on social media
  3. 3. We provide large-scale brand analysis, audience research and social marketing programs for major global brands, small to mid-sized companies and government organizations.
  4. 4. We focus on delivering ROI-based programs, not just brand impressions.
  5. 5. Background with RealNetworks, Publicis, T-Mobile, Microsoft, Photoworks, venture-backed startups, non-profits, and minor league baseball.
  6. 6. Links:</li></ul> Web: http://www.social3i.com Blog: http://www.social3i.com/blog<br /> Twitter:  @social3i Email: andy@social3i.com<br />
  7. 7. Resources for the class:<br />
  8. 8. Our past deckswww.slideshare.net/social3i<br />
  9. 9. What we covered in 101<br />
  10. 10. Agenda<br />9:15 Section 1: Social Media 201 Overview<br /><ul><li>Going past Facebook Walls, Twitter and YouTube
  11. 11. Questions we get asked a lot</li></ul>10:15 Break<br />10:30 Case Study: RealNetworks - Reality TV, Streaming Video and the Real-Time Web<br /><ul><li>What RealNetworks is doing in the hot online video space right now
  12. 12. How RealNetworks has embraced social media as a means to connect with a highly engaged audience.
  13. 13. RealityNation.com
  14. 14. Overview of the Challenges and Opportunities RealNetworks is finding while working with Social Media </li></ul>11:15 Section 2: How to Use Social Media Analytics and Measurement Tools - Xavier Jimenez <br />12:15 Lunch<br />12:45 Section 3: Advanced Channel Tactics and Execution<br /><ul><li>Advanced Wordpress setup
  15. 15. Facebook iFrames,
  16. 16. Contests
  17. 17. Facebook/LinkedIn Advertising</li></li></ul><li>A couple stats about thinking social<br />
  18. 18. Internet Traffic – Indication of Shift Away from TV<br />Netflix video streaming is now the single largest source of peak downstream Internet traffic in the U.S. 29.7%<br />HTTP websites (18 percent) BitTorrent (11 percent) YouTube (10 percent) <br />BitTorrent still accounts for half of all upstream traffic<br />
  19. 19. Thinking Social<br />
  20. 20. Thinking Social<br />
  21. 21. Thinking Social<br />
  22. 22. Framework for 201 class vs the 101<br />
  23. 23. We’re being retrained. Today’s consumer…<br />
  24. 24. Thinking Social<br />Social dynamics are going to work their way into every industry, and the companies of the future will be the ones that bake them in from the beginning, rather than slapping them on as an afterthought.<br />- Facebook CEO Mark Zuckerberg<br />
  25. 25. For example…<br />
  26. 26. Thinking Social<br />
  27. 27. Everyone is a potential reporter:Live from Bin Laden’s House<br />
  28. 28. The Hard Questions we get asked most often<br />
  29. 29. Building the team<br />
  30. 30. Your Social Media All-Star Team<br />
  31. 31. How Levi’s Chose a Community Manager<br />
  32. 32. I have a Facebook Page, now what?<br />
  33. 33. Learn from the Best http://www.ignitesocialmedia.com/facebook-marketing/top-50-branded-facebook-fan-pages-april-2011/<br />
  34. 34. DKNY Campaignhttp://www.facebook.com/DKNY?sk=app_101156193272474<br />
  35. 35. DKNY Campaignhttp://www.facebook.com/DKNY?sk=app_101156193272474<br />
  36. 36. Big Fish Games on Facebook<br />
  37. 37. World Park Campaign<br />
  38. 38. What is Gamefication<br />
  39. 39. Using Games to Attract Fans<br />
  40. 40. WorldsBiggestPacMan.com<br />
  41. 41. Games rules applied to Facebook Pages<br />
  42. 42. What do we do about Mobile<br />
  43. 43. This is the world in which we now live<br />
  44. 44. The mobile experienceFour out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life<br />
  45. 45. What does your web site look like on mobile devices?<br />
  46. 46. QR Codes<br />
  47. 47. Mobile Opportunites Abound<br />
  48. 48. What channels are there besides Facebook , YouTube and Twitter?<br />
  49. 49. Foursquare<br />
  50. 50. Foursquare “Case Study”McDonalds<br />
  51. 51. Tumblrhttp://today.tumblr.com<br />
  52. 52. Tumblr - Huggieshttp://highchaircritics.com/<br />
  53. 53. Tumblr – IBM http://smarterplanet.tumblr.com/<br />
  54. 54. Mobile Social Startups<br />Instagram<br />Color<br />Zapd<br />
  55. 55. How do I link everything together?<br />
  56. 56. Dell Vostro Launch<br />
  57. 57. Thank You<br />Web: http://www.social3i.com<br />Blog: http://social3i.com/blog<br />Twitter:   @social3i<br />Email: andy@social3i.com<br />Slides: www.slideshare.net/social3i<br />Facebook: www.facebook.com/social3i<br />

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