Social Media Exposure<br />Examples of Social Media Exposure Metrics<br /><ul><li>Unique Visitors
Page Views
Search Engine Rankings
Sentiment
Message Inclusion
Share of Online Discussion
Upcoming SlideShare
Loading in …5
×

5 Easy Steps to Social Media Metrics, Measurements and Scalability

3,180 views
2,962 views

Published on

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,180
On SlideShare
0
From Embeds
0
Number of Embeds
793
Actions
Shares
0
Downloads
71
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

5 Easy Steps to Social Media Metrics, Measurements and Scalability

  1. 1.
  2. 2.
  3. 3. Social Media Exposure<br />Examples of Social Media Exposure Metrics<br /><ul><li>Unique Visitors
  4. 4. Page Views
  5. 5. Search Engine Rankings
  6. 6. Sentiment
  7. 7. Message Inclusion
  8. 8. Share of Online Discussion
  9. 9. Net Positive Comments
  10. 10. ROI down to Tweet level
  11. 11. Try out Social Reporting solution from Social2B. It’s a measurement tool that allows you to easily track and report on all of your social networking accounts, blogs, websites, and short links on one dashboard.</li></ul>TIP<br />http://reports.social2b.com<br />
  12. 12. Social Media Engagement<br />Examples of Social Media Engagement Metrics<br /><ul><li>Click-thru’s
  13. 13. Repeat Visits
  14. 14. Comments on Posts
  15. 15. Time on Visit
  16. 16. Subscribes to Feeds
  17. 17. Retweet / @replies
  18. 18. Message recall</li></ul>Great ways to boost engagement:<br /><ul><li>*Web Page “floaters”
  19. 19. Custom apps and widgets
  20. 20. Twitter engagement through lists, hash tags #, tweet ups, and genuine conversation
  21. 21. RSS feeds Facebook community building
  22. 22. Landing Pages Social Media Integration
  23. 23. Social2B Social Media Engagement Index</li></ul>TIP<br />www.social2b.com<br />
  24. 24. Social Media Influence<br />Examples of Social Media Influence Metrics<br /><ul><li>Change in Awareness
  25. 25. Change in Attitude
  26. 26. Purchase Consideration
  27. 27. Association with Brand
  28. 28. Likelihood they will recommend to a friend
  29. 29. Advocacy
  30. 30. Reputation Management Toolset</li></ul>Utilize monitoring tools <br />Follow up on comments<br />Check out:<br /><ul><li>Klout, PeerIndex, SocialReport, Google Insight KnowEm – reputation management service
  31. 31. PitchEngline – PR “social pitch” platform
  32. 32. Social2B Social Media Influence Index</li></ul>TIP<br />www.social2b.com<br />
  33. 33. Social Media Action<br />Examples of Social Media Action Metrics<br /><ul><li>Visit the store
  34. 34. Attend an event
  35. 35. Tell a friend
  36. 36. Contact the company
  37. 37. Purchase the product
  38. 38. Donate
  39. 39. Volunteer
  40. 40. Advocate</li></ul>When it comes to conversion and customer satisfaction… check out various eCommerce Tools<br /><ul><li>Utilize a Customer Satisfaction Dashboard
  41. 41. Create product ambassadors on Twitter
  42. 42. Take advantage of an integrated CRM system
  43. 43. Integrate email campaigns with Social Media
  44. 44. Integrate SEO with Social Media</li></ul>TIP<br />www.social2b.com<br />
  45. 45. Social Media ROI<br />Examples of Social Media ROI Metrics<br /><ul><li>Return on Investment
  46. 46. Return on Ignoring
  47. 47. Return on Influence
  48. 48. Social capital
  49. 49. Brand Equity
  50. 50. Market Share or
  51. 51. “Influence over large numbers”
  52. 52. Convert fans to customers by engaging with them directly on various social media platforms. Relationship management is key when it comes to brand loyalty.
  53. 53. Measure your SM Campaign down to “Tweet” and “Like” level - can be done with proper tools.
  54. 54. Align and map your Social Media Metrics with traditional marketing and business metrics – if you don’t have any, create them.</li></ul>TIP<br />www.social2b.com<br />

×