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Using social to sell the fundamentals of the job with Mark McMillan

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The fundamentals are coming back full circle, explained Sarah White (@imsosarah) of HCM Freelancer in her interview with Mark McMillan (@Mark_McMillan) of Talent Function. …

The fundamentals are coming back full circle, explained Sarah White (@imsosarah) of HCM Freelancer in her interview with Mark McMillan (@Mark_McMillan) of Talent Function.
The Recruiting Innovation Summit at Facebook was, not surprisingly, heavily focused on social recruiting. But that didn’t mean it was “new” recruiting. The new social techniques kept pointing back to the fundamentals of recruiting which at its core is engagement, said McMillan.
Is it important to be transparent in that engagement, asked White. Can you still have a successful recruiting process if you're fully transparent and show all your flaws?
"Transparency sounds great in concepts but there are large companies with legal departments," said McMillan.
Talent Function deals with the transparency issue all the time with its clients. When organizations are being transparent in the social sphere, they're always struggling with the issue of where does the brand begin and end, said McMillan. The recruiting department is pushing the organization and the legal department forward. It's a painful growth.
To help all organizations create a better experience, both White and McMillan were part of The Candidate Experience Awards, which is a platform for everyone to improve their candidate experience and they actually give out an award. The award in itself helps elevate the issues around candidate experience so that recruiters can make the case to the organization.

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