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Why is Active and Compelling Content Important to Connections
Why is Active and Compelling Content Important to Connections
Why is Active and Compelling Content Important to Connections
Why is Active and Compelling Content Important to Connections
Why is Active and Compelling Content Important to Connections
Why is Active and Compelling Content Important to Connections
Why is Active and Compelling Content Important to Connections
Why is Active and Compelling Content Important to Connections
Why is Active and Compelling Content Important to Connections
Why is Active and Compelling Content Important to Connections
Why is Active and Compelling Content Important to Connections
Why is Active and Compelling Content Important to Connections
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Why is Active and Compelling Content Important to Connections

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Presentation by Tim Thatcher as given on November 30th in Amsterdam for Social Connections IV, the IBM Connections user group event

Presentation by Tim Thatcher as given on November 30th in Amsterdam for Social Connections IV, the IBM Connections user group event

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  • 1. Why Active and Compelling Content is Important for Connections Adoption November 30, 2012Natalie Richards, Technical Specialist, EphoxTim Thatcher, SVP Products & Strategy, Ephox
  • 2. ABOUT EPHOX  Founded  in  1999.    Headquarters  in  Palo  Alto,  CA.      Interna8onal  offices  in  UK  &  Australia.    Thousands  of  customers  worldwide  and   over  289%  growth  in  the  past  3  years.        #70  on  Inc.  Magazine’s  Fastest     Growing  SoSware  Companies.          Provider  of  Web  Based  Rich  Tex8ng   Products     Ephox  EditLive!  has  been  part  of  IBM  WCM   since  2009  
  • 3. Social Community Drivers Content  delivers  value  Users  produce  content   Value  drives  adop2on  
  • 4. Addressing Participation InequalityUser  Types  within  Communi$es     Par$cipa$on  Inequality      •   Lurkers/Consumers  •   Contributors/Editors   90-­‐9-­‐1  Principle      •   Creators  •   Non  players  –  those  that  don’t  par8cipate  at  all   70-­‐20-­‐10  Rule  of   Community  Engagement   Even  a  small  shiS  in  the  number  of  ‘Creators’  can  have  a  significant  impact  in:   •   Increased  Compelling  content  (i.e.  Value)   •   Greater  user  par8cipa8on       Opportunity  –  How  to  create  that  shiS?  
  • 5. User Frustration ‘Copy  &  Paste  form  Word  doesn’t  produce  the  expected  forma8ng!’     ‘How  can  I  manipulate  Images?’   ‘Why  can’t  I  spell  check?’   ‘The  UI  isn’t  recognizable!’  ‘How  can  I  create  Accessible  content?’   ‘When  I  hit  enter  it  doesn’t  work  as  expected!’  
  • 6. Keys to Increasing ContributionProvide users with a content editing experience that: Works as they expect: •  Simple, intuitive UI with recognizable behavior Provides capabilities to easily create quality content: •  Repurposing content via Clean Copy & Paste •  Spellchecking and Thesaurus •  Image import and editing •  Advanced Table editing Provides capabilities beyond what’s typical •  Hyperlink Checking •  Accessibility checking •  Collaboration features •  Equation editing
  • 7. A Better WayIntroducing EditLive! for Connections Advanced Rich Editing Solution Seamlessly integrated into IBM Connections
  • 8. Turning frustrated users….. ….into Happy active content creators
  • 9. EditLive! for Connections Demo
  • 10. EditLive! for ConnectionsDelivers the editing experience to fuel content growth Beta Availability: Now •  EditLive! 8.1 Enterprise Edition support for IBM Connections 4.0 •  Connections 3 support coming in December •  Integrated into all Connections applications General Availability: Targeted for end of January •  For boh Connections 3 & 4 http://ephox.com/IBMConnections
  • 11. Questions
  • 12. Thank you!Natlie Richards, Technical Specialist, EphoxTim Thatcher, SVP Products & Strategy, EphoxColin Westacott, EMEA Sr. Sales Manager•  colin.westacott@ephox.com•  +44 7538 672962http://ephox.com/IBMConnections

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