Social Business: Technology? No, it’s all about Psychology!

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Presentation by Roland Driesen as given on November 30th in Amsterdam for Social Connections IV, the IBM Connections user group event

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Social Business: Technology? No, it’s all about Psychology!

  1. 1. Social Business expeditie? Het platform werkelijk laten gebruiken!Social Business: Technology?No, it’s all about Psychology! Social Connections - 30/11/2012 - Amsterdam
  2. 2. Introduction:Roland DriesenBusiness Consultant / Founder 2
  3. 3. Your project lost in the snow?
  4. 4. Or on top of a great platform?
  5. 5. 3G
  6. 6. Will it blend?
  7. 7. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  8. 8. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  9. 9. Define your top
  10. 10. FeelingStart with Why! - Simon Sinek
  11. 11. FeelingStart with Why! - Simon Sinek Why How What
  12. 12. FeelingStart with Why! - Simon Sinek Silverside Live Why How What
  13. 13. Focus on 86% of the population Innovators Early Adopters Early Majority Late Majority Laggards
  14. 14. Assemble your team
  15. 15. Feeling Two main axes ThinkIntrovert Extravert Feel
  16. 16. Feeling Four core disciplines Think Structure Ac/onIntrovert Extravert Support Inspire Feel
  17. 17. Start with why!What do you really want to achieve?Focus gradually on 86% of thepopulationSelect the correct project / system nameBalance between the four disciplines
  18. 18. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  19. 19. Rely on each other
  20. 20. Behaviour Psychology or technology?© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  21. 21. Behaviour On a good day Cautious Competitive Precise Demanding Deliberate Determined Questioning Strong-willed Formal Purposeful Caring Sociable Encouraging Dynamic Sharing Demonstrative Patient Enthusiastic Relaxed Persuasive© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  22. 22. Behaviour On a bad day Stuffy Aggressive Indecisive Controlling Suspicious Driving Cold Overbearing Reserved Intolerant Docile Excitable Bland Frantic Plodding Indiscreet Reliant Flamboyant Stubborn Hasty© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  23. 23. Behaviour 8 types based on 2 questions© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  24. 24. Behaviour 72 types after 25 questions© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  25. 25. Behaviour 72 roles in your project© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTSDISCOVERY and INSIGHTS WHEEL are registered Trade Marks.
  26. 26. Look into your own preferencesCheck http://connectingcolours.nl/Create a team charterDetermine the preferences of yourambassadors and organizationMaintain the Four Colours PrincipleCreate a balanced team and software
  27. 27. BehaviourGetting Things Done (GTD)
  28. 28. Behaviour Getting Things Done (GTD)Input
  29. 29. Behaviour Getting Things Done (GTD) Input Trash Is it actionable? No Ever Archive YesProject What is my next action? Does it take > then 2 Yes Do it! minutes? No Delegate Defer on list
  30. 30. Leave no input behind!Use Getting Things Done on all inputGTD = Collaboration GuidelinesMake it a common language forcollaboration and productivity
  31. 31. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  32. 32. Choose the correct tooling
  33. 33. Tooling Knowledge management Company Intranet 1.0 Intranet 2.0Internal External Collaboration Extranet Person
  34. 34. Tooling Knowledge management Company Structure Charts Content Applications Policies ActivitiesInternal External Blogs Communities Forums Bookmarks Wiki Profiles Person
  35. 35. ToolingStay on your platform!
  36. 36. ToolingDeliver in existing clients
  37. 37. Tooling Integrate with ERP / HRM change$ put$get$
  38. 38. Stay on your platform!IBM Connections or Microsoft SharePointImplement all four coloursIntegrate Social Business with ERP
  39. 39. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  40. 40. Implementation Cook Book
  41. 41. Implementation Approach Just another next > next > ...Fase 0 - 3 daysInstallation IBM ConnectionsInstallation IBM Tivoli Directory IntegratorConfiguration desktop clientsDocumentation
  42. 42. Implementation ApproachTechnical delivery is the start 3G
  43. 43. Implementation ApproachMichael Sampson
  44. 44. Implementation ApproachUsing the blended approach
  45. 45. Implementation Approach Stage 1: Winning AttentionCommunicate the Why2,5% reach: Innovators > Early adoptersCommunication planCollaboration guidelinesLaunch announcement for 1st pilot wavegroup
  46. 46. Implementation Approach Stage 2: Cultivating ConceptsTrain on the How16% reach: Early adopters > Early majorityClassroom training “Getting ThingsDone with IBM Collaboration”Classroom training “What’s new withIBM Connections”Distribute GTD e-books
  47. 47. Implementation Approach Stage 3: Enliving ApplicabilityShow the What50% reach: Early adopters > Majority24x7 support channelQuick Reference CardsTip of the week including video linkAdvanced training for key users
  48. 48. Implementation Approach Stage 4: Making It RealOn the Job Support84% reach: Early majority > Late majorityOver the shoulder supportReference stories / -videoBest Practices ForumMeasure usage & Communicate growth
  49. 49. Implementation Approach86% reach in 10 weeks
  50. 50. Feeling:Why a Connections platfom?Behaviour:How to embed your platformTooling:Platform, Clients, IntegrationImplementation ApproachFull adoption < 10 days
  51. 51. Leave your business card andwe will bring you the 3G paperand the book Start With Why!
  52. 52. Roland Driesenr.driesen@silverside.nltwitter.com/RolandDriesenlinkedin.com/in/RolandDriesen 52

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