Speakers: Pavel Bogolyubov
The use of social media in organizations implies a paradigm shift in user behavior from a one-way mode to more proactive, collaborative way of working with much more dynamism and openness than before. Our research shows that such shift does not necessarily fit equally well the behavioral traits exhibited in different countries, and such cultural factors as collectivism (propensity to work in well established groups), relationship with power and hierarchy, and so on, can have a significant impact on how well social systems are adopted. I would like to address the Connections community with an overview of the national culture concept and to describe our research findings to date concerning the implementation cases in a variety of countries. I would envisage that it will be of relevance to those engaged in the Connections deployment in different countries directly on in consultancy capacity.