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Get social or die trying

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Presentation by Roman Weber as given on November 30th in Amsterdam for Social Connections IV, the IBM Connections user group event

Presentation by Roman Weber as given on November 30th in Amsterdam for Social Connections IV, the IBM Connections user group event

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  • 1. Get Social or Die TryingWebGate Consulting AG
  • 2. Humans ARE social beeings 04.12.2012 2
  • 3. Why now????Facebook not the first social network… •Right time and place •Easy to understand and operate •Satisfies human needsCosts per additional User < 1 $Value per additional User for all other > $$$$ 04.12.2012 3
  • 4. Why now????Storage never was cheaper!Networks never where faster!Online time never was higher! 04.12.2012 4
  • 5. Why now????Devices start in < 3 SekAllow interaction everywhereAlways availableAt your fingertips 04.12.2012 5
  • 6. Why now???? The truth… IT IS ONLY …possible because of Technology!! 04.12.2012 6
  • 7. 2 Faces of Social Business Employees Enable your Employees to work better and more effective Customers Delight you customers and involve them into your innovation processes 04.12.2012 7
  • 8. 1. Enable your Employees Employees Enable your Employees to work better and more effective 04.12.2012 8
  • 9. Knowhow in your environment 04.12.2012 9
  • 10. Traditional Document ManagementAre „Knowlege Coffins“ 04.12.2012 10
  • 11. Rewards?Rewards for: Rewards for:Work more and longer Better IdeasFollow the rules CreativityNumber of produced pieces More Initiative More Passion= better performance = lower performance 04.12.2012 11
  • 12. Enable your employees?Why does a brain come along while I only want to have a pair of hands? Henry Ford 04.12.2012 12
  • 13. Enable your employees?Hard workingObediantQuality awareIntelligent 04.12.2012 13
  • 14. Enable your employees?Hard working Exchangeable!!ObediantQuality awareIntelligent 04.12.2012 14
  • 15. Rembember this? .. About Rewards?Rewards for: Rewards for:Work more and longer Better IdeasFollow the rules CreativityNumber of produced pieces More Initiative More Passion= better performance = lower performance 04.12.2012 15
  • 16. Creativity, Initiative, Passion.. How to?1. Meaning and Sense2. Respect and Appreciation3. Autonomy 04.12.2012 16
  • 17. 2. Delight your customer Customer Delight your customer and involve them into your innovation process 04.12.2012 17
  • 18. Delight your customer? Preaching companies, customer listening? 04.12.2012 18
  • 19. Customers have POWER! 04.12.2012 19
  • 20. Fact, customer do have a lot of POWER! 04.12.2012 20
  • 21. There are risksThe cheese and the nose incident…….. 04.12.2012 21
  • 22. .. and there are chancesThe GoldCorp Challange 04.12.2012 22
  • 23. GoldCorp Challenge ResultsPerformance:Production from 53’000 Gold Ounce to 504’000 Gold Ounce= a performance of 851%Lower production costs:Per Ounce from 360 US$ to 59 US$Speed:Rob McEven, CEO says, savings of 2 – 3 years effort per mainclaim 04.12.2012 23
  • 24. GoldCorp Challenge ResultsROI$575,000 crowdsourcing investment vs. $6 Billions in Gold.Survival of the company:Price per Ounce of Gold droped from 400 US$ in 1996 to300US$ in 2001Production costs of 360 US$ means... => you know!Performance of the shares:Today GoldCorp is the second largest Gold producingcompanie of the world 04.12.2012 24
  • 25. …does it work for WebGate? 04.12.2012 25
  • 26. …does it work for WebGate?Results 20113 Projects from „almost“ unknown persons in 20112 via XING1 via LinkedIn500‘000 CHF higher turnover = ca. 7% or annual turnoverExample TwitterNews direct from the developers or executieves of IBM= Customers impression. This Business Partner feels the Puls= Customers feel secure 04.12.2012 26
  • 27. Therefore… You can‘t opt out social business….. 04.12.2012 27
  • 28. What has to be done?Understand how knowhow/communication iscreated, flows and WILL be created and used.. 04.12.2012 28
  • 29. Demo: IBM Connections Live!! 04.12.2012 29
  • 30. Demo: IBM Connections Live!!Nooo not again!You can find many very good presentation howto do it with IBM Connections today at SocialConnections IV!!Check them out! 04.12.2012 30
  • 31. The person to blame..Roman WeberTwitter: @RomanWebGateBlog: http://www.webgate.biz/WGC/wgcblog.nsfLinkedIn: http://ch.linkedin.com/in/romanweberXING: http://www.xing.com/profile/Roman_Weber2 04.12.2012 31

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