Sun burn brewery slideshare

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Sun burn brewery slideshare

  1. 1. Sun Burn Brewery<br />By: Eric Hanson<br />MAN 4801: Business Plan Strategies<br />
  2. 2. Sun Burn Brewery<br />The Problem<br />The Pain<br /><ul><li>Florida is known as a Craft Beer Wasteland
  3. 3. Those who enjoy Craft Beer in Florida cannot access the best available so they have to do beer trades with friends in other states just to get a good pint.</li></li></ul><li>The Solution: Sun Burn Brewery<br />Mission<br />Vision<br /><ul><li>To brew a wide range of high quality Craft Beers for the Tampa Bay Area
  4. 4. The most well ran brewery in the area. No waste, only great beer</li></ul>Strategy<br />Values<br /><ul><li>Brew the Beer
  5. 5. Sell the Beer
  6. 6. Repeat
  7. 7. Quality
  8. 8. Consistency
  9. 9. Service</li></li></ul><li>Craft Beer Industry Analysis<br /><ul><li>Growth of the Craft brewing industry
  10. 10. 5.9% by volume in 2008
  11. 11. 7.2% by volume 2009
  12. 12. 9% by volume first half of 2010
  13. 13. Overall U.S. Beer Sales
  14. 14. Down 2.7% by volume first half of 2010
  15. 15. Down 2.2% in 2009
  16. 16. Import Beer
  17. 17. Down 9.8% in 2009
  18. 18. General
  19. 19. Craft Breweries Currently provide an estimated 100,000 jobs in the U.S.
  20. 20. 1595 Breweries operated in 2009, the highest total since before Prohibition.</li></ul>http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/facts<br />
  21. 21. Craft Beer Target Market<br />For<br /><ul><li>Craft beer is most popular in the 25-34 year old crowd
  22. 22. Most Purchasers of Craft Beer are College educated men who are working professionals and well educated about craft beer styles and flavors.</li></ul>Against<br /><ul><li>We are not the sort of company that will waste time on “macro” beer drinkers.
  23. 23. We will never brew a craft beer to appeal to the “macro” beer drinker.
  24. 24. Once the “macro” beer drinker has made it clear that they will only drink mass-produced beer, they will be asked to leave.</li></li></ul><li>Local Competition Analysis<br />Cigar City<br /><ul><li>S: High quality beers that have a high gravity, well funded
  25. 25. W: Mismanaged, poor communication between departments
  26. 26. O: Huge opportunities for Growth
  27. 27. T: Poor public image from “Redner haters”</li></ul>Saint Somewheres<br /><ul><li>S: High quality Belgium Beers, widely distributed, shoe string budget
  28. 28. W: No diversification even within existing Belgium styles
  29. 29. O: Plenty of room to grow
  30. 30. T: Low funding</li></ul>Cold Storage Brewery<br /><ul><li>S: Bills themselves as “Florida’s Newest Brewery”
  31. 31. W: Not well educated in craft beer
  32. 32. O: Getting permits for their Tasting Room
  33. 33. T: Themselves</li></li></ul><li>Business Model<br />Sun Burn Brewery<br />
  34. 34. Start-up Expenses<br />Sun Burn Brewery<br />
  35. 35. Sales and Cost of Sales Forecast<br />Sun Burn Brewery<br />
  36. 36. Income Statement (Profit and Loss)<br />Sun Burn Brewery<br />
  37. 37. Cash Flow Statement<br />Sun Burn Brewery<br />
  38. 38. Opening Day Balance Sheet<br />Sun Burn Brewery<br />
  39. 39. Key Ratios<br />Sun Burn Brewery<br />
  40. 40. Milestones<br />Sun Burn Brewery<br /><ul><li>Phase One (Quarter 3, 2011)
  41. 41. Begin to raise Investor Capital
  42. 42. Prepare for building permit
  43. 43. Seek bids for used brewing equipment
  44. 44. Create graphic designs and logos
  45. 45. Phase Two (Quarter 4, 2011)
  46. 46. Achieve minimum investment level
  47. 47. Build the brewery and tasting room
  48. 48. Finalize all permits and licenses to operate
  49. 49. Phase Three (Quarter 1, 2012)
  50. 50. Purchase brewing ingredients
  51. 51. Brew first batches
  52. 52. Meet with local distributers and retailers to discuss first sales
  53. 53. Phase Four (Quarter 2, 2012)
  54. 54. Soft Grand Opening
  55. 55. Begin to market products
  56. 56. Official Grand Opening</li></li></ul><li>Call To Action<br />Sun Burn Brewery<br /><ul><li>Invest in Your Community by Investing in Craft Beer
  57. 57. Purchase a Pint at Sun Burn Brewery Today!</li></li></ul><li>Sun Burn Brewery<br />By: Eric Hanson<br />MAN 4801: Business Plan Strategies<br />

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