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Soccermetrics Pitch Deck 20130123

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Investor pitch deck for Soccermetrics Research

Investor pitch deck for Soccermetrics Research


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  • 1. We provide analytics for soccer teams Soccermetrics Research January 2013 Proprietary and ConfidentialTuesday, January 22, 13
  • 2. OVERVIEW The world’s largest sport has a Big Data problem: Data volume is More data Higher detail and increasing sources complexity Data management and analysis methods are needed to enable better decision making. Soccermetrics makes this data meaningful and valuable. Fast. Soccermetrics Research January 2013 Proprietary and ConfidentialTuesday, January 22, 13
  • 3. MARKET The soccer industry has many distinct segments, each with a different use of soccer data. Media Agents Teams Leagues Gaming Fantasy Fans Betting Teams will be our primary focus at launch because of their market size, competitive need, and our understanding and ability within this market. Large Global Market Revenue Impacting Decisions 5,500 Teams Player Transfers 209 Countries Team Performance $30 Billion Player Development Teams fall into three distinct categories: Continental Domestic Local Medium Revenue High Revenue Multiple Data Sources Low Revenue Single Data Source Dedicated Analytics Staff Minimal Data Minimal Analytics No Analytics Soccermetrics Research January 2013 Proprietary and ConfidentialTuesday, January 22, 13
  • 4. DATA USAGE Teams are investing in the collection of data sources to improve decisioning. Data Sources Analytics Decisioning Internal Data Management Front Office Intelligence Manager Technology Academy After conversations with hundreds of teams, there were several common pain points experience by teams in all three segments: Data sources are Current data is not We have minimal difficult to integrate good enough analytics capability We spend too We need the Presenting much time managing analytics customized actionable analytics is the data for our team challenging Soccermetrics will provide the solution that enables teams to manage and analyze their data to make better decisions. Soccermetrics Research January 2013 Proprietary and ConfidentialTuesday, January 22, 13
  • 5. SOLUTION Soccermetrics allows provides the solution to make data meaningful and valuable. Data Sources Decisioning Internal Front Office Manager Academy Soccermetrics Online Solution Data Analytics Information Management Engine Delivery Database Custom Modular Report Custom Automatic Input Integration Schemas API Expansion Creation Presentation Delivery Soccermetrics Research January 2013 Proprietary and ConfidentialTuesday, January 22, 13
  • 6. BENEFITS To become the leading analytics solution in the soccer industry, Soccermetrics will be open, customizable, and expandable. Open-sourced Customizable Expandable with data schema and analytics and external data sources API information delivery and analysis modules We intend to develop and empower a community that uses our solution to advance the analysis of the game. 3rd Party Data Analysts Providers 3rd Party Analysis Academics Providers Ourselves Soccermetrics Research January 2013 Proprietary and ConfidentialTuesday, January 22, 13
  • 7. REVENUE Our revenue model will be as flexible as our technology with the intent of achieving widespread use of our solution. Ad-hoc More detailed analysis and reports can be purchased Free individually or in bulk Basic data management, Subscription high-level standard analytics, Customized API access, and access to 3rd-party analysis engine, and marketplace information delivery 3rd-Party Revenue sharing from sales of 3rd-party data sources and analysis modules Soccermetrics Research January 2013 Proprietary and ConfidentialTuesday, January 22, 13
  • 8. TEAM Our company combines a balanced, passionate founding team with an experienced, industry-focused advisory board. Founding Team Howard Hamilton, PhD Matthew Stigall • Leading pioneer in soccer analytics • Global technology sales experience • Experienced scientific and web • Former video analyst for NCAA teams software developer and the NFL Advisory Board John Stasko, PhD David Hedlund, PhD Kirk Goldsberry, PhD Data Visualization Sports Performance Spatial Analysis Analysis Soccermetrics Research January 2013 Proprietary and ConfidentialTuesday, January 22, 13
  • 9. FUNDING Now 3 Months 6 Months • Data Upload & Integration • API Completion • Global Launch • Schema Completion • Initial Analysis Modules • Customizable Analysis Modules • Match Result Convertible • Early Access Customers Seed • Team Customization • Global Player Round Funding • 3rd Party Analytics Access • Match Event Database • Match Result Dashboard • Executive Dashboard • Customizable Delivery Round Timeframe Amount Use of funds Develop Initial Solution Convertible Q1 2013 $100k Trial Customer Acquisition Round IP Protection Complete Product Development Seed Funding Q3 2013 $400k Global Product Launch Sales & Marketing Soccermetrics Research January 2013 Proprietary and ConfidentialTuesday, January 22, 13