April 2012 SoCal Newsletter

SoCal MRA Newsletter Spring Issue April 2012M essage From the P resident & P resident-Elect Upcoming EventsHi SoCal Chapter Members,Happy Spring! We wanted to bring you up to date with chapter news and activities. May 11 SoCal MRA Board Election BallotsWe are excited to announce that we are planning on having more educational and net- Due Dateworking activities for the coming year. The most recent one will be the SoCal ChapterPub Crawl event, on Sunday, June 3rd, in San Diego. This is one day before the MRA SoCal Chapter June 3rdNational conference, being held at the Hilton Bayfront, in San Diego. We are very excited Pub Crawl Eventthat the National conference will be in “our backyard”. Details regarding both of these San Diego, CAevents are in this newsletter. MRA Annual Con-We, as a Board, recognizing that our members want more localized educational and net- June 4-6 ferenceworking events, at affordable rates, made the decision to no longer be one of the sponsor- Hilton Bayfront,ing chapters in the Joint Chapter event, in Las Vegas. Please know that we definitely will San Diego, CAstill continue to promote this event and encourage attendance by our members, by send-ing event info and reminders. 2012—2013 SoCal July 10 MRA Board InstallationMyla Kovac and Tony Patino have been invited by the California Department of Educa- & Annual Membership Get Togethertion in Sacramento to participate in an informative gathering of industry professionals onlocal and state levels to help develop strong career pathways for high school students inmarketing. This is a very exciting opportunity for our chapter, in that we will be a part ofhelping to pave the way for future market researchers. This will take place in Sacramento,May 4th, 2012.Please join us to support the 2012—2013 Chapter Board, by attending the Board Installa-tion & Mixer, planned for the end of June, in Long Beach. Stay tuned for further details.Our goal as a Board is to make decisions and implement programs that are beneficial to Punaluu Beach, in Hawaiiour membership, and we strongly encourage your involvement with chapter activities andits future.Thank you for your continued support, Inside this issue:Myla Kovac—President / Ginger Blazier—President Elect 2012 - 2013 Election 2 SoCa l Me mber Profile —Tota l Me mbers 2 12 SoCal Pub Crawl Event 2 Geographic Breakdown Affiliation Breakdown Chapter Member News 2 Southern CA—LA/Orange 70% Corporate Researchers 12% Southern CA—San Diego 14% Educational Institutes 5% MRA Annual Conference & 3 Hawaii 1% Independent Consultants 2% Expo Northern CA 6% Marketing Services 1% Photo Gallery & Board of 4 Other States 6% Related Research Services 10% Directors Outside of US 3% Research Providers 70% “The only way of finding the limits of the possible is by going beyond them into the impossible.” -Arthur C. Clarke

SoCal Chapter News & Activities2011-2012 SOCAL MRA BOARD ELECTIONSThe 2012—2013 Board of Directors Slate has been sent out and the deadline for votes will be May 11th. Please be sureto vote! In addition, if you or anyone in your company is interested in getting involved on a committee - please let usknow when you submit your ballot or by contacting someone on the SoCal MRA leadership Board of Directors. SoCal Chapter Pub Crawl Event Sunday, June 3rd, 2012 Tickets are now available for the SoCal Chapter Pub Crawl event, on Sunday, Thank You To Our Sponsors June 3rd. We will be visiting 6 - 7 venues in the San Diego Gaslamp district. What better way to familiarize yourself with the area, meet up with colleagues that you havent seen in a while, and get introduced to new contacts. The event ticket will include a beverage ticket for each of the first 6 venues, along with appetizers at the first 4 venues. The current flyer, ticket order form and additional information can be found here: http://socalmra.com/?p=1130. Fill it out and either e-mail or fax back. The event will be limited to the first 100 participants, who send in their ticket form. Get your ticket form in soon, because this event is sure to sell out. Tickets are $50 per person. Hope to see you all there! Chapter Member News Patsy Trice, Taylor Research, is Retiring Patsy Trice is currently the President/CEO of Taylor Research in San Diego, California. She has had a long and productive career in the marketing research industry since 1984. Patsy began her career in an entry-level position at another local firm and after 8 years and several promotions, was hired at Taylor Research. Patsy moved up through the ranks at Taylor Re- search during her 18 year career there, and for the last seven years has served as President/CEO. Patsy has always been actively involved in leadership positions on a variety of marketing research industry boards and com- mittees. Her years of experience make her contributions and service to her industry extremely valuable.And has been a long- time supporter of our chapter One of Patsys greatest joys and areas of achievement is in her service to others, both in the community and in her church. She has a heart for the less-fortunate, and a determined will to see that they receive the help and opportunities they need to make real, beneficial changes in their lives. She is married with two sons. Patsy’s last day will be June 22nd, 2012.Her immediate plans are to spend more time with her family and do some traveling with her husband, Robert, of 47 years. Patsy will continue her activities with her church originations; Mr. and Mrs. Ministries and The Missionary Society. She will also have more time to volunteer with Rachel’s Women Center, a shelter for homeless women, that she has been involved in for the past 7 years. We all wish Patsy well and hope she stays in touch to let us know how retirement is treating her! INDUSTRY INVOLVEMENT Board Member – Southern California Chapter of Market Research Asso- COMMUNITY INVOLVEMENT ciation Member of Advisory Board of Rachels Women’s Member of MRA Qualitative Subcommittee since 2006 (reviewing state Center legislative challenges) Marketing Committee of the Tomorrow Project (a Member of MRA ONO panel (a reviewing services panel for the market job readiness program for homeless women) research industry)

MRA News & Activities MRA Annual Conference & Expo MRAs Annual Conference to be held on June 4-6 in San Diego is three motivating days of high-level content in an energetic, warm and welcoming environment. Its a genuine peer-to- peer event where life experience merges with learning. You are guaranteed to collaborate and connect with a community of MR professionals "who do what you do," share your inter- ests and can help you succeed. Its also a lot of fun! MRA’s Annual Conference & Expo has grown into a unique event that promotes learning and community. Our 2012 event will bring together expert practitioners as presenters who are shaping the future of marketing research. To provide attendees with even more value, this year we’re adding several new fea- tures: • Seven additional education sessions in four new tracks covering business management, trends and technology, data integration and real world research. Two networking receptions open to all attendees at no additional charge, with one at the famed Sea- World San Diego. • Speed Learning – Connect with peers who are speaking, interact with colleagues in the audience, and learn about a wildly diverse number of topics. CEO Symposium with an exclusive dinner and educational program. Expo Grand Opening reception for extra time to network. We know you’ll be impressed with the 30+ cutting-edge educational opportunities that are designed to provoke new thinking, challenge the status quo and help you advance as a practitioner and leader. For more information: .http://ac12.marketingresearch.org/ Become a Member of the Marketing Research Association The Marketing Research Association (MRA) is your source to succeeding in the marketing research profession. The MRA membership is comprised of corporate researchers, full service research companies, data collectors, related service providers, consultants, educators and students. MRA provides you with opportunities to: • Foster relationships with your clients and colleagues through proven networking opportunities • Facilitate your advancement through professional development Inspire leadership through promoting, unifying and advancing the insight and opinion marketing research profession. To join, go to www.mra-net.org “Do not follow where the path may lead. Go instead where there is no path and leave a trail.” - Harold R. McAlindon (also attributed to Emerson and others)

SoCal Chapter Photo Gallery 2011—2012 Holiday Party SoCal Education Day SoCal Board of Directors December 9, 2011 March 2, 2012 OFFICERS President - Myla Kovac President Elect – Ginger Blazier Past President—Karen Manne Treasurer – Lorei Musselman Hispanic Research Event Las Vegas Joint Conference Secretary – Ben Sheck March 20, 2012 April 11, 2012 DIRECTORS Angelique Uglow Tobin Bailey Francine Cafarchia Irene Gustaitis Michael Lambie Anthony Patino Lynn Stalone SAVE THE DATE—JULY 10th Mauricio Vasquez2012—2013 SoCal MRA Board Installation & Annual Membership Get Together ADVISORS Scott BakerCome join us for this exciting SoCal Chapter event. We will be installing the newboard members for 2012—2013. In addition, this event will be our annual mem- Tony Blassbership get together. We will inform the members of what was accomplished theprevious year and an insight in to what will be happening for the new board year. Rudy YuThe event will be at the Café Sevilla Restaurant & Tapas Bar in Long Beach. Itis an authentic Spanish cuisine experience and the latest addition to LongBeachs vibrant Pine Avenue, offering a casual elegant contemporary Spanish For more information check out ourambiance. Stay tuned for further details. SoCal Website: http://socalmra.com We look forward to seeing you and thank you for your support! Café Sevilla (562) 999-4503 140 Pine Ave Long Beach, CA “You miss 100% of the shots you dont take.” - Wayne Gretzky

April 2012 SoCal Newsletter

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